Digital Commons Network^™

Harley-Davidson, Inc.: A Strategic Audit, Sheila Lenz

Honors Theses

Thesis presents a strategic audit to assess the strategy of Harley-Davidson, Inc. Includes financial information, risks and strategies, and marketing information.

Paths To Upper Level Positions In Public Relations, Patrick J. Bishop

Dissertations

Preparation for a career in the field of public relations (PR) is based on a set of unique core competencies typically found in liberal arts. Though PR professionals rarely gain business degrees, they acquire knowledge, skills, perspectives, and strategies wellsuited to executive-level positions in business. Additionally, managerial positions in PR offer greater potential for influence than task-oriented roles with limited strategic opportunity.

This study examines the advancement of PR practitioners into upper-level management positions in business. The purpose of this research is to identify factors and behaviors that contribute to, or hinder, PR professional’s attainment of top-management positions. This study …

Army Supply Chain Management: Trends And Parellels With Industry, Matthew C. Olson

Honors Theses

Documents assembled as part of a supply chain management study to compare the tools and concepts used by private industry with the public sector, specifically the Department of Defense and the United States Army.

Consumers' Attitudes Towards Traceability Of Food And Meat Products, Kulmani Rana

Honors Theses

The purpose of this research is to survey consumers on their support for Radio Frequency Identification tags on fruit and vegetable containers and their willingness to pay for traceability of meat products. Ironically, there is no single universally accepted definition of traceability. There is evidence that the US has fallen behind its major trading partners in terms of implementing a nationwide food traceability system. Researchers in the past have concluded that consumers' WTP for traceability increases significantly when bundled with additional assurances. There is real concern among consumers about implementation of traceability systems in food as well as meat products. …

Consumer Opinions And Rfid Implementation, Anna K. Brown

Honors Theses

Radio frequency identification (RFID) has been in use for a number of decades tracking various products and materials in a wide range of industries. The objective of this study was to find simple factors and relationships explaining the usage of Internet shopping and online banking, and the attitudes toward RFID in hospitals. The question being addressed is whether the general population is accepting of the technology application in the tracking of patients and their medical histories in a hospital environment. A randomly selected survey of the population in the Midwest was taken to examine relationships between privacy attitudes and behaviors …