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Social Marketing: Impact On Elementary School Students' Selection And Consumption Of Salad Bar Food Items, Whitney Jordan Merola
Social Marketing: Impact On Elementary School Students' Selection And Consumption Of Salad Bar Food Items, Whitney Jordan Merola
Masters Theses
Abstract
The purpose of this study was to evaluate the implementation of social marketing campaign (SMC) aimed at increasing selection and consumption of fruit and vegetable (FV) salad bar items among 3rd-5th grade students in an elementary school setting. Specifically, providing a detailed account of the formative, process, and impact evaluation methods used to evaluate the campaign and its impact on desired changes in behavior. Outcome measures were increases in the selection and consumption of FV salad bar items and changes in mean FV eaten, liking, and preference scores from baseline to post-implementation of the SMC. Formative …