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Corporate Social Responsibility And Team Identification In Professional Sports, Lisa Schleef
Corporate Social Responsibility And Team Identification In Professional Sports, Lisa Schleef
Masters Theses
Corporate social responsibility (CSR) programs are becoming more relevant, especially in professional sports. Community members have begun to expect sport organizations to have charitable foundations, given that they are in a perfect position to have successful CSR programs. Explained through team identification and social identity theory, CSR programs provide a great opportunity to bring fans together and foster team identification. CSR programs should help fans develop a positive social identity, by allowing them to become part of a group and interact with other fans. If a person is a fan of a team that helps its community and does good …
"Single Girl Summer" Enterprise: Building A Successful Brand Using Social Media As A Branding Tool, Rashida Lyles-Cowan
"Single Girl Summer" Enterprise: Building A Successful Brand Using Social Media As A Branding Tool, Rashida Lyles-Cowan
Masters Theses
This is a creative thesis that examines the benefits of using an integrated public relations and marketing campaign for the novel, Single Girl Summer. The campaign was created during the fall semester of 2012, after determining that the novel lacked a clear and concise brand identity. This document outlines important factors that happened during the campaign including; literature research, plan of implementation, promotional work, and more. Finally, this paper discusses the implications of the campaign and results, examining the effectiveness of the integrated public relations and marketing campaign for Single Girl Summer.
A Soldier's Home, Andrew O. Mclaughlin
Video Game Cultivation: Sowing The Seeds Of Consumer Behavior, Jonathan K. Mattson
Video Game Cultivation: Sowing The Seeds Of Consumer Behavior, Jonathan K. Mattson
Masters Theses
George Gerbner (1998) dedicated a significant amount of this life attempting to understand the creation and impact of mass media messages on viewers. Out of this research sprang cultivation theory, which holds viewers' realities can be impacted over time by the media environment they inhabit and its overarching messages. While often applied to television, cultivation theory has largely ignored other mediums, specifically video games. Video games have evolved as a medium since the public arcades of the 1980's and now run on high-powered, internet-enabled consoles. These consoles allow producers into the home of the consumer, saturating them with messages. This …
The Inmate Code: The Stories Lived And The Stories Told Of Men Behind Bars, Pauline Matthey
The Inmate Code: The Stories Lived And The Stories Told Of Men Behind Bars, Pauline Matthey
Masters Theses
Using Coordinated Management of Meaning, this study links socialization and identification with the intricate levels of the inmate code that male prisoners live by, or live with anyway, while being incarcerated. In doing so, the research showed that the more highly identified to the inmate code a prisoner is, the less likely he is to have a desire to coordinate the meaning of his stories lived with the stories told of others. Furthermore, this project uncovered a characteristic of metamorphosis, the TRAP, or Temporary Relapse Alluding to the Past. TRAP takes place when prisoners who have developed the ability to …
Those Who Slay Together, Stay Together: A Thematic Analysis Of Concert Fan Narratives And The I-57 Youth Punk Music Scene, Michael James Janowski
Those Who Slay Together, Stay Together: A Thematic Analysis Of Concert Fan Narratives And The I-57 Youth Punk Music Scene, Michael James Janowski
Masters Theses
This study uses qualitative methods of narrative interviewing and thematic analysis of narrative to explore the communicative phenomenon of youth punk concert fan story-telling. It explores how the phenomenon functions to construct the subculture of the I-57 youth punk concert fan music scene. Through methods of thematic analysis of narrative, the study works to deconstruct numerous implicit understandings and taken-for-granted assumptions that drive and govern interactions among youth punk music fans participating within the I-57 youth punk music scene. The study is broken down into four exploratory categories where meanings are derived and critically analyzed: youth, punk, fandom, and the …
The Construction Of Spiritual Identity: Cmm And Conversion To Catholicism, Stephanie Gruner
The Construction Of Spiritual Identity: Cmm And Conversion To Catholicism, Stephanie Gruner
Masters Theses
This study uses the Coordinated Management of Meaning (CMM) to examine the spiritual stories of six people who were not raised Catholic, but joined the Catholic faith as adults. The participants' experiences reveal that their spiritual identities have both personal and communal aspects and that they view their identities as both fixed and changing. Additionally, when communicating their spiritualities to others these individuals must balance relationship concerns with the desire to express their spiritual identities. Applying CMM's hierarchy of meaning to the data shows that the levels work together in shaping the participants' understandings of their identities. The participants' relationships …
Organizational Identity As A Promotional Tool: The Case Of The Panther Paw, Samantha L. Neal
Organizational Identity As A Promotional Tool: The Case Of The Panther Paw, Samantha L. Neal
Masters Theses
This paper examines a promotional campaign that was put together during the fall semester of 2012. The campaign was for a local bar, the Panther Paw Bar and Grill, and after data collection, it was determined that the main issue the bar suffered from was a lack of identity. So, with this knowledge, organizational identity was chosen as the main promotional tool for the campaign. The content of this paper outlines this process from start to finish including data collection, the plan put in place for the bar, and the promotional work that was done throughout the fall semester of …
Coordination And Symbolic Convergence At The Candles Holocaust Museum And Education Center, Jessica Mcdonald
Coordination And Symbolic Convergence At The Candles Holocaust Museum And Education Center, Jessica Mcdonald
Masters Theses
Using Coordinated Management of Meaning (CMM) and Symbolic Convergence Theory (SCT), this study examines the ways in which meaning is managed between the messages of the CANDLES Holocaust Museum and Education Center and the visitors of the museum. The research shows that the museum and the museum visitors work together in order to create an overall rhetorical vision of the museum's main message, both within the museum space and beyond. Using the metaphor of conversation, this study demonstrates the three ways through which the museum and its visitors achieve the rhetorical vision: historical conversation, personal conversation, and residual conversation. In …
Pygmalion Music Festival As Alternative Media? A Critical Analysis Of The Intersection Of Independence And Corporatization, Patrick R. Singer
Pygmalion Music Festival As Alternative Media? A Critical Analysis Of The Intersection Of Independence And Corporatization, Patrick R. Singer
Masters Theses
This study of Pygmalion Music Festival utilizes a theoretical framework of alternative media theory to analyze the festival's position in independent and corporate music festival and concert production. Pygmalion Music Festival is a mid-sized independently owned and operated music festival held annually in Champaign-Urbana, Illinois. This research investigates the progression of independent ( or "indie") music culture, how the industry has gradually become co-opted by the corporate music industry, and how Pygmalion Music Festival is situated within the indie/corporate binary. This binary is not black and white, rather an intersection that creates a blurred area between the two. "Indie" artists …
"A Few Smooth Moves": Phi Rho Eta Fraternity Inc. National Branding Campaign, Shea E. Brunson
"A Few Smooth Moves": Phi Rho Eta Fraternity Inc. National Branding Campaign, Shea E. Brunson
Masters Theses
No abstract provided.
A Strategic Communication Campaign To Build Effective Relationships, Lauren Kluge Padillo
A Strategic Communication Campaign To Build Effective Relationships, Lauren Kluge Padillo
Masters Theses
This creative thesis discusses a strategic communication campaign that will help build effective relationships with the use of several communication strategies and marketing plans. I used our department's move to a new location as an opportunity to initiate dialogue to solve communication problems that are currently an issue. A brochure was developed as a tool that can be later used for reference. The project was successful and did bridge the communication gaps. Based on the success of the project, we will continue to use the literature and make visits to our internal and external customers.
Upvoting The Audience: A Burkean Analysis Of Reddit, Doug Urbanski
Upvoting The Audience: A Burkean Analysis Of Reddit, Doug Urbanski
Masters Theses
My thesis examines the Internet community Reddit through the rhetorical framework of Kenneth Burke, specifically his work with identification between individuals and how identification shapes communities. I focused on three sections of Reddit: World News, Ask Reddit, and Politics, and analyzed the best-voted comments of top posts from each section, focusing on how anonymous users communicate with one another and how their anonymity might influence the ways they interact. Additionally, I propose a method for instructors to use Reddit in the classroom, taking advantage of the medium's systematic anonymity.