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Articles 1 - 30 of 81
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Tourism And The Developing World: A Comparative Analysis On Socio-Economic Development Between The Dominican Republic And Haiti, Megan Elise Reissig
Tourism And The Developing World: A Comparative Analysis On Socio-Economic Development Between The Dominican Republic And Haiti, Megan Elise Reissig
Recreation, Parks, and Tourism Administration
The tourism industry has been growing exponentially throughout the world, both in developed and underdeveloped countries. The industry is normally considered means of economic growth for a destination, however there is much controversy as to whether the social effects are positive or negative. The purpose of this study was to compare strategies of socio-economic development through tourism in select developing countries. In the cases of the Dominican Republic and Haiti, tourism has contributed greatly to economic development, and both countries should continue focussing efforts on tourism for means of economic development. However, they should focus on educating their citizens so …
Marketing The Arts: A Comparative Analysis Of The Social Media Practices Of Select Performing Arts Centers, Lindsey Morin
Marketing The Arts: A Comparative Analysis Of The Social Media Practices Of Select Performing Arts Centers, Lindsey Morin
Recreation, Parks, and Tourism Administration
Performing arts centers (PACs) provide a cultural hub that aids in increasing civic engagement and social capital within a community. Attendance in the performing arts has been on the decline, which threatens the cultural richness of communities across the country. The purpose of this study was to examine the social media marketing practices of select California performing arts centers. The PAC, San Luis Obispo, San Diego Symphony and Segerstrom Center for the Arts were selected to be examined in this study. This was done by strategically analyzing the Facebook, Instagram and Twitter accounts for each of the three PACs utilizing …
Planning For Two Wheels: A Case Study Of How Portland, Oregon Created A Culture Of Cycling Through Design, Adam N. Norcott
Planning For Two Wheels: A Case Study Of How Portland, Oregon Created A Culture Of Cycling Through Design, Adam N. Norcott
Recreation, Parks, and Tourism Administration
As cities grow and the transportation needs of their population change, urban design has become increasingly crucial to a city’s ability to flourish. This shift in the transportation needs of citizens is showing a movement towards bicycling as a form of everyday transportation. One of the cities on the forefront of designing for this transition is Portland, Oregon. The purpose of this study was to examine Portland, Oregon from the perspective of bicycle-friendly urban design. The researcher designed a case study guide to assess the city’s strategies, and the results demonstrated that Portland was able to increase cycling among their …
Stepping Lightly: A Case Study On Patagonia's Corporate Environmental And Social Responsibility Marketing Strategy, Lauren Cohune
Stepping Lightly: A Case Study On Patagonia's Corporate Environmental And Social Responsibility Marketing Strategy, Lauren Cohune
Recreation, Parks, and Tourism Administration
Over the past decade or so, environmental and social responsibility has become an important business practice employed by corporations around the world. It shows that businesses respect public values and work towards reducing their carbon footprints. The purpose of this study was to analyze Patagonia's corporate environmental and social responsibility marketing strategy. Patagonia is one of the leading outdoor apparel and gear companies in the industry, and is known for its activism for current social and environmental issues. This research was gathered using a case study guide developed by the researcher, which outlined Patagonia's corporate environmental and social responsibility efforts …
A Case Study Of Cal Poly Arts’ Outreach Practices To The Latinx Population, Joanne Nicole Lodato
A Case Study Of Cal Poly Arts’ Outreach Practices To The Latinx Population, Joanne Nicole Lodato
Recreation, Parks, and Tourism Administration
Cal Poly Arts in San Luis Obispo, California is dedicated to being more inclusive of the Latinx population in their community. This study conducted a survey to examine the most effective way for Cal Poly Arts to be more inclusive to the Latinx community in San Luis Obispo County. Results indicated that for the Latinx population in San Luis Obispo county the Internet is the best way to advertise upcoming performances, dance companies are what they most often want to see, ticket prices tend to be a barrier for performance attendance, distance is a deterrent from attendance but not a …
Fresh Squeezed Fitness: A Case Study On The Marketing Of Orangetheory Fitness, Emma Schmidt
Fresh Squeezed Fitness: A Case Study On The Marketing Of Orangetheory Fitness, Emma Schmidt
Recreation, Parks, and Tourism Administration
The fitness industry has grown immensely in the past decade as a form of health management. The industry has expanded to offer niche fitness facilities that cater to individuals’ specific needs and motivations. The purpose of this study was to examine the best marketing and branding practices utilized by Orangetheory Fitness. The research for this study was collected using a case study matrix, developed by the researcher, to evaluate Orangetheory Fitness’ marketing strategies. The study resulted in findings indicating the importance of technology advancement and brand differentiation pertaining to the success of Orangetheory Fitness. It is crucial for Orangetheory Fitness …
Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, Jamie Elizabeth Drawbridge
Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, Jamie Elizabeth Drawbridge
Recreation, Parks, and Tourism Administration
In recent years, society has seen a shift in marketing practices from traditional to non-traditional strategies in order to stand out amongst competitors and connect with customers. This is especially true of the outdoor gear industry. With participation in outdoor recreation on the rise, companies in the outdoor gear industry must come up with marketing strategies as active as its consumers. The purpose of this study was to examine the marketing strategy of Patagonia. The research for this study was conducted using a case study matrix, created by the researcher, in order to evaluate Patagonia’s marketing strategy. This study found …
More Than Music: A Case Study On The Marketing Of Outside Lands Music Festival, Emily Haworth
More Than Music: A Case Study On The Marketing Of Outside Lands Music Festival, Emily Haworth
Recreation, Parks, and Tourism Administration
The evolution of marketing has shown a general progression towards experiential and digital marketing, and away from traditional marketing. Digital and experiential marketing are at the forefront of many company’s marketing strategies due to their ability to form lasting brand relationships with consumers. The purpose of this study was to examine the marketing techniques of the Outside Lands Music Festival and their draw on millennials. Research for this study was gathered using a case study guide established by the researcher, which highlighted the past experiential and digital marketing efforts of Outside Lands and their sponsors. The results of this study …
Colorado’S Budding Economy: A Comparative Analysis Of Selected Marijuana Tourism Businesses In The Centennial State, Connor D. King
Colorado’S Budding Economy: A Comparative Analysis Of Selected Marijuana Tourism Businesses In The Centennial State, Connor D. King
Recreation, Parks, and Tourism Administration
Since the 2014 legalization of recreational marijuana in the state of Colorado, pioneering entrepreneurs have been getting in on the ground level of a fledgling industry—marijuana tourism. Through interviews with six Colorado-based marijuana tourism business owners, this qualitative study identified current challenges and opportunities faced by those who are blazing the trail into this new form of alternative tourism. The results indicate that continued stigmatization of marijuana in society, along with restrictive and changing regulations, pose significant legal and financial challenges. The results also include a summary of opportunities and recommendations which include educating the public about the benefits of …
More Than A Tent: A Case Study On Live Brand Experiences At Coachella Music Festival, Tori Perrella
More Than A Tent: A Case Study On Live Brand Experiences At Coachella Music Festival, Tori Perrella
Recreation, Parks, and Tourism Administration
In recent years, society has seen a shift of marketing practices from traditional strategies to experiential marketing in order for brands to connect with individuals on an emotional level. Live brand experiences contribute to companies building relationships with consumers to create unique, memorable experiences that will be associated with the brand after the event. The purpose of this study was to examine the best practices of live brand experiences at Coachella Valley Music and Arts Festival. The research for this study was conducted using a case study guide created by the researcher, which examined brands’ past brand activations at Coachella. …
Getting To The Core: A Case Study On The Company Culture Of Apple Inc., Jenna B. Arocha
Getting To The Core: A Case Study On The Company Culture Of Apple Inc., Jenna B. Arocha
Recreation, Parks, and Tourism Administration
Company culture exists within every organization and makes up the company’s DNA. Apple Inc. (Apple) is a worldwide technology company that innovates new products and services while having environmental practices in mind. The purpose of this study was to examine the company culture of Apple. The researcher used a best practices guide to evaluate Apple’s company culture. This study found that Apple is effective in their company culture practices, however, could focus their efforts more on employees. In order to continue to have a positive company culture, Apple should focus more efforts on employees and utilize a more adhocracy style …
Marketing The Magic In A Nature-Based Experience: A Case Study On The Walt Disney Company, Kristen L. Byron
Marketing The Magic In A Nature-Based Experience: A Case Study On The Walt Disney Company, Kristen L. Byron
Recreation, Parks, and Tourism Administration
Customers focus on different values when looking for a travel experience. Experiential marketing is able to connect customers with companies and experiences that match their values, including ecotourism and nature-based experiences. The Walt Disney Company is an international brand of entertainment features and is able to provide guests with customized experiences. The purpose of this study was to examine experiential marketing techniques in relation to the Walt Disney Company’s ecotourism and nature focused experiences. The researcher used a best practices matrix on the Walt Disney Company, Disney’s Animal Kingdom, and Disney’s Aulani Resort and Spa. This study found that the …
Spectator Attendance Strategies: A Best Practices Examination Of Mls Expansion Franchises, Bryce Schomburg
Spectator Attendance Strategies: A Best Practices Examination Of Mls Expansion Franchises, Bryce Schomburg
Recreation, Parks, and Tourism Administration
The expansion of Major League Soccer (MLS) has dramatically raised league awareness throughout the nation. This impact was influenced by the additional consideration organizations have paid to the role of spectator attendance within professional sports. The purpose of this study was to examine the best practices for spectator attendance strategies employed by recent MLS expansion franchises. The following organizations were evaluated for the comparative analysis: Seattle Sounders, Portland Timbers, and New York City FC. These organizations were analyzed through a best practices comparison guide developed by the researcher. Data were collected from the selected teams’ websites, third party organization analysis, …
Sport-Based Youth Development: An Examination Of The Best Practices Of Three Programs Designed For Adolescent Girls, Hayley De Carolis
Sport-Based Youth Development: An Examination Of The Best Practices Of Three Programs Designed For Adolescent Girls, Hayley De Carolis
Recreation, Parks, and Tourism Administration
Sports-based youth development programs have used sports to teach essential life skills to participants. Programs designed for adolescent girls have an additional ambition of closing the gender gap that still exists in physical activity levels. The purpose of this study was to determine the best practices of sports-based youth development programs worldwide that are designed specifically for adolescent females. The researcher compared program elements, lesson elements, and evaluation methods of each program with recommendations from the literature. The main instruments used for these comparisons were the published curricula of each organization. Results showed minimal variance in program elements but substantial …
Setting The Standard: A Study Of The Walt Disney Resort Service Model, Kelsey Freeman
Setting The Standard: A Study Of The Walt Disney Resort Service Model, Kelsey Freeman
Recreation, Parks, and Tourism Administration
Companies are constantly seeking new ways to keep up with the changing expectations of customers. In the hospitality industry customizing guest service to each individual guest is a step that can be taken to create lasting relationships. The Walt Disney Resorts are worth examining for their high rate of return. The purpose of this study was to analyze the best practices and success of personalizing guest experience at the Walt Disney Resorts. The researcher used a case study checklist to gather information about the efforts Disney makes to customize guest experiences.The study found that allowing guests to customize their vacation, …
Web Based Marketing: A Best Practices Examination Of Rural Destinations In The American West, Elsie Cline
Web Based Marketing: A Best Practices Examination Of Rural Destinations In The American West, Elsie Cline
Recreation, Parks, and Tourism Administration
In recent years the United States has seen a growing trend in rural travel, which has increased the awareness of rural destinations. However, in order to compete with larger destinations, rural destinations must market themselves through various online outlets. The purpose of this study was to examine the web based marketing practices of five selected rural tourism destinations in the Western United States. The destinations studied were: Tonopah, Nevada; Ajo, Arizona; Creede, Colorado; Taos, New Mexico; and Marfa, Texas. These destinations were analyzed through an examination of destination websites and social media accounts. The results showed that in order to …
Heads In Beds: A Best Practices Examination Of Advertising Platforms For Multi-National Hotel Chains, Erika Segal
Heads In Beds: A Best Practices Examination Of Advertising Platforms For Multi-National Hotel Chains, Erika Segal
Recreation, Parks, and Tourism Administration
Multi-national hotel chains have thousands of hotels and resorts all over the world. Despite their many differences, one thing they all have in common is the need to advertise. The purpose of this study was to research the advertising techniques of each chain in order to determine the best practices for this business sector. The researcher found that many of the chains were inconsistent with their advertising platforms, rendering their efforts ineffective for acquiring and maintaining customers. Key recommendations were that a company only keeps advertising platforms if they are able to maintain and manage them well, to ensure that …
Corporate Event Planner’S Marketing Strategy: An Assessment Of Effective Website Design, Hayley V. Bauarschi
Corporate Event Planner’S Marketing Strategy: An Assessment Of Effective Website Design, Hayley V. Bauarschi
Recreation, Parks, and Tourism Administration
Marketing is a key element in a company’s development. Remaining in the public eye helps ensure business as well as generate new clients. A continuous marketing tool companies use to remain visible is a website. In order to be effective, a website needs to engage and encourage users to connect with a company. The purpose of this study was to analyze the visual appeal and aesthetic design of websites for selected corporate event planning companies. The researcher studied certain components that reflect a successful website and then created a matrix based off research to collect data. The data helped to …
Searching For Lodging: An Analysis Of Selected Pismo Beach Hotels' Search Engine Marketing Practices, Christopher J. Kumata
Searching For Lodging: An Analysis Of Selected Pismo Beach Hotels' Search Engine Marketing Practices, Christopher J. Kumata
Recreation, Parks, and Tourism Administration
Search engines connect users to websites and became a distribution channel for many products. In the case of hotels, it is essential that the hotel’s website appears among the top results when potential customers search for lodging in a certain area. The purpose of this study was to examine search engine marketing best practices and performance among non-national hotels in Pismo Beach, California. The researcher performed popular keyword searches to evaluate performance and examine strategies of the top performing hotels. The analysis discovered that the top hotels shared website design characteristics, the majority of search engine optimization is performed by …
Sustainability: An Examination Of Trends In The Floral Industry, Emily Gaul
Sustainability: An Examination Of Trends In The Floral Industry, Emily Gaul
Recreation, Parks, and Tourism Administration
Sustainability in the floral industry is a constantly changing subject. As more products are created for florists to use in their designs, sustainability will evolve and be redefined. The purpose of this study was to examine the sustainable trends in growing, designing, and marketing within the floral industry. As seen in the companies analyzed, each business plan constitutes a different set of practices that are utilized for the benefit of that company. An applied best practices analysis was conducted on the floral industry’s trends in sustainability. In the floral industry, businesses are shifting away from importing and focusing on local …
Competitive Marketing Strategy: A Best Practices Examination Of Convention Hotels In San Francisco, Jennifer Hardy
Competitive Marketing Strategy: A Best Practices Examination Of Convention Hotels In San Francisco, Jennifer Hardy
Recreation, Parks, and Tourism Administration
The expansion of convention hotels in metropolitan areas has been steadily increasing in recent years. This expansion causes competition between hotels in the same market. The purpose of this study was to examine the best practices for competitive marketing strategies used by convention hotels in San Francisco. The hotels studied were: Westin St. Francis, Fairmont Hotel, Ritz-Carlton, and Four Seasons. These organizations were analyzed based on several questions developed by the researcher. Data were collected from organizational websites and social media pages. The results demonstrate that the companies use many similar marketing practices. In order to market themselves more competitively, …
Examining Spectator Attendance: A Comparison Of Major League Soccer To Other Selected Professional Sports Leagues, Jackson Ray
Examining Spectator Attendance: A Comparison Of Major League Soccer To Other Selected Professional Sports Leagues, Jackson Ray
Recreation, Parks, and Tourism Administration
Spectator attendance is a significant indicator of the success of a professional sports league. There are many different factors that can potentially impact spectator attendance rates, including competitive balance, star players, and the stadiums being used. The impacts of these factors on spectator attendance rates differ in various professional sports leagues. Major League Soccer (MLS) started in 1996, and has emphasized creating higher spectator attendance rates. Information on spectator attendance was gathered using a best practices comparison guide. Findings of this study showed that star players positively impact attendance in the MLS and strategies put in place for creating high …
Loyalty Programs: An Examination Of The Best Practices In Selected Luxury Chain Hotels, Julie Poincenot
Loyalty Programs: An Examination Of The Best Practices In Selected Luxury Chain Hotels, Julie Poincenot
Recreation, Parks, and Tourism Administration
Loyalty programs enable companies to reward their return customers. In the hotel industry, a loyalty program is a useful and beneficial tool to improve their customer service and entice their guests to stay with them on return visits. The purpose of this study was to conduct a best practices study on loyalty programs in luxury hotel chains. The researcher used a best practices matrix to examine the loyalty programs of Fairmont Hotels and Resorts, Omni Hotels and Resorts, and Kimpton Hotels and Restaurants. The study found that companies should benchmark their programs by aligning their benefits with companies similar to …
An Examination Of The Benefits That Adventure And Wilderness Therapy Has On Cancer Fighters And Survivors, Anna Wagner
An Examination Of The Benefits That Adventure And Wilderness Therapy Has On Cancer Fighters And Survivors, Anna Wagner
Recreation, Parks, and Tourism Administration
It has been shown that young adult cancer fighters and survivors suffer from various mental and physical barriers after being diagnosed with cancer. It is common for cancer fighters and survivors at this age group, 18-39 years old, to feel a sense of depression from the lack of support available for their therapeutic needs. Studies have shown that adventure therapy has valuable benefits that cancer fighters and survivors can transfer into their daily lives. The purpose of this study was to find outcomes of participants in First Descents, a non-profit organization. This study was conducted using means-end theory to examine …
Examining Human Resource Practices In Event Management: A Case Study On Opolo Vineyards, Nicole Marie Madden
Examining Human Resource Practices In Event Management: A Case Study On Opolo Vineyards, Nicole Marie Madden
Recreation, Parks, and Tourism Administration
Human resource management is vital to a company’s overall success. Many companies overlook the importance and benefits human resources provide, even though it is a crucial element to a company’s prosperity. The purpose of this study was to evaluate the best practices of human resource management at Opolo Vineyards. The researcher examined the organization based on an instrument constructed to assess the best practices of human resources. The study found Opolo Vineyards does not effectively utilize their human resource department. Opolo Vineyards needs to focus on implementing a stronger human resource department that provides employees with the necessary fundamentals to …
Financial Risk Management: A Case Study Of The 2010 Winter Olympic Games In Vancouver, Canada, Jillian R. Shoop
Financial Risk Management: A Case Study Of The 2010 Winter Olympic Games In Vancouver, Canada, Jillian R. Shoop
Recreation, Parks, and Tourism Administration
Businesses take risks to progress a company forward, but management of that risk is essential for success. Companies can quickly identify early warning signs by creating an ever-evolving financial plan, which also strengthens the company’s vision, mission, goals, and objectives. The purpose of this study was to conduct a case study in financial risk management of the 2010 Vancouver Winter Olympic Games. The organization was evaluated based on an instrument created by the researcher to examine the Vancouver Organizing Committee’s financial risk management plan. The study showed that the Vancouver Organizing Committee created efficient management plans for potential risks and …
An Examination Of Injury Prevention Tactics Of Selected Youth Football Programs, Matthew Kim
An Examination Of Injury Prevention Tactics Of Selected Youth Football Programs, Matthew Kim
Recreation, Parks, and Tourism Administration
No abstract provided.
An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti
An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti
Recreation, Parks, and Tourism Administration
The implementation of successful branding strategies is crucial for all sport organizations to enhance revenue, sponsorships, and brand loyalty. To facilitate successful practices, it is important that organizations are aware of the most common branding strategies as well as the strategies of their competitors. The purpose of this study was to examine the best practices of branding strategies for the five Major League Baseball franchises in the state of California. Data were collected from five selected Major League Baseball teams. The instrument utilized in this study was a checklist covering branding strategies with an additional section for notes. The results …
Animal Theme Parks: An Investigation Of Best Practices In Selected Theme Parks, Tatyanna Nguyen
Animal Theme Parks: An Investigation Of Best Practices In Selected Theme Parks, Tatyanna Nguyen
Recreation, Parks, and Tourism Administration
Animal theme parks are on the rise in the tourism industry. As a result, it is essential to examine the treatment procedures used for theme park animals. The purpose of this study was to investigate the best practices related to the use of animals in parks at Disney’s Animal Kingdom, SeaWorld Orlando, and Six Flags Discovery Kingdom. Data were collected from each company’s website and compared in a best practices matrix. Training practices in each park centered around positive reinforcement. Theme parks provided opportunities to learn about natural habitats of animals. Feeding practices for animals focused on guest enjoyment and …
An Examination Of The Best Practices Of Experiential Marketing In Selected Popular Beverage Companies, Taylor Matthews
An Examination Of The Best Practices Of Experiential Marketing In Selected Popular Beverage Companies, Taylor Matthews
Recreation, Parks, and Tourism Administration
In recent years, marketing efforts have shifted from traditional marketing strategies toward experiential marketing in order to ensure that consumers become emotionally attached to a brand. Experiential marketing strategies help companies create relationships with consumers and engage them through unique and memorable experiences. The purpose of this study was to examine the use of experiential marketing in three popular beverage companies. The research for this study was conducted using a best practices matrix created by the researcher, which examined experiential marketing strategies for selected popular beverage companies in the soft drink industry. The results of this study indicate that each …