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An Analysis Of Kentucky Equestrian Trail Riders: Determining Rider Behaviors And Valuing Site Amenities That Contribute To Repeat Visits, Katharine Auchter
An Analysis Of Kentucky Equestrian Trail Riders: Determining Rider Behaviors And Valuing Site Amenities That Contribute To Repeat Visits, Katharine Auchter
University of Kentucky Master's Theses
The purpose of this travel cost study is to determine how rider behaviors and site characteristics influence repeat visits for equestrian trail riding in Kentucky. Primary data was collected via a survey developed and administered to trail riders in person and online. The average surveyed trail rider tends to be female, about 46 years old, with some higher education, and an annual household income of $65,000. She makes 11 trips to a specified site per year, 8 of which are daytrips, usually in the fall, and traveling 132 miles round trip. From other information gathered, an index of trail characteristics …