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An Assessment Of Consumer Preferences For Louisiana Strawberries, Michael Neil Bruchhaus

LSU Master's Theses

Louisiana strawberry production has decreased over a period of years while national production has increased, leading to concern that Louisiana's strawberry industry might disappear. California, the leading producer state, has exploited its production advantages and marketing efficiency to increase production. The objectives of the study were (1) to identify strawberry attributes preferred by consumers in the selected market area, (2) to analyze key demographic factors that influence the decision about sources of and preferences for strawberries, and (3) to identify key steps that the Louisiana strawberry industry might take to improve marketability of product and profitability of its production. Conjoint …