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From Fan Avidity To Nil Ramifications: An Assessment Of The Attitudes Held By American University Students On An Array Of Sports Issues, Sam Fullerton, Tammy Mccullough

Association of Marketing Theory and Practice Proceedings 2024

A sample of 667 students drawn from seven universities in various regions of the United States provided feedback regarding 11 specific sports-related issues. These issues include the new NIL rules, fan avidity, and athlete compensation along with several other issues that are commonly addressed in the popular media. Means and percentages were used to derive aggregate measures for the respondents, and the same measures were used to assess the responses based upon one’s gender. For all 11 variables under scrutiny, a statistically significant difference was documented for the two gender-based groups. Thus, it is apparent that the market of intercollegiate …

The Portrayals Of Trans Athlete Accomplishments In Newspapers, Sierra L. Davidson

Honors College Theses

The purpose of this paper is to examine the relationship between events related to trans athletes and their portrayal in the media. This research project focuses on the accomplishment of one trans athlete, Lia Thomas, winning a National Collegiate Athletic Association (NCAA) Division 1 swimming championship in 2022. Articles from three newspapers of differing biases: The Washington Post, USA Today, and Washington Examiner, and one local newspaper of Thomas’ competing state, Philadelphia Daily News, were used in this analysis. Emerging themes were identified and codes were developed. These recurring themes and codes revealed differences in how newspapers reported on this …

The Perceived Impact Of The New Rules Regarding Name, Image, And Likeness (Nil) In Intercollegiate Sports, Sam Fullerton, Ron Wade, Ronald Dick, Michael Mccall

Association of Marketing Theory and Practice Proceedings 2023

New rules allow college athletes to earn significant income from a multitude of activities common among professional athletes. These activities include allowing athletes to profit from the sale of intellectual properties that bear their name, image, or likeness (NIL); additional opportunities include blogs, social media posts, camps, and autograph sessions. Early perceptions of the impact of these new NIL rules have been far from unanimous. A sample of 404 students from five American universities provided feedback regarding their perceptions of nine NIL-related considerations: the impact that the new NIL rules have had on college sports, if the athletes benefit, whether …

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.

Eagle Insider, Georgia Southern University

Eagle Insider

• Eagle Insider Georgia Southern University Athletic Foundation
• The Benko Briefing

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.

The George-Anne Reflector Magazine Newsletter, Georgia Southern University

Reflector Newsletter

No abstract provided.

Message From The President, Georgia Southern University

Messages from the President (2016-present)

• Dear Colleagues,

The George-Anne Reflector Magazine Newsletter, Georgia Southern University

Reflector Newsletter

No abstract provided.

The George-Anne Reflector Magazine Newsletter, Georgia Southern University

Reflector Newsletter

No abstract provided.

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.

The George-Anne, Georgia Southern University

The George-Anne

• Holi Festival Holi Festival the Festival of Colors
• Campus Life
• UPB SOUL FEST
• Housing coming to University Plaza
• Religion on Tap
• Happy Holi
• She Has A Name Exhibit Breakdown
• Men’s Basketball

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.

Does The Sponsorship Of Sports Entities By Gambling Organizations Conform To The Set Of Benefits As Conceptualized In The Model Of Sports Sponsorship?, Sam Fullerton, Michael Mccall, Ronald Dick

Association of Marketing Theory and Practice Proceedings 2022

One recent study produced a model that was structured based upon the benefits derived by four parties that are impacted by a sponsor’s decision to engage in the sponsorship of a sports entity. These sports entities may be a team, a league, an organization, an athlete, an event, or a sports venue. The interactions among the four categories of beneficiaries resulted in 12 discrete linkages. A total of 159 potential benefits, some tangible and some intangible, were documented. A second study examined the impact of a recent SCOTUS ruling that declared the Professional and Amateur Sports Protection Act (PASPA) to …

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.

Midweek Memo, Georgia Southern University

Midweek Memo

• Applaud
• Remember
• Share
• Experience
• You may have heard

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.

The George-Anne Daily, Georgia Southern University

The George-Anne Newsletters

No abstract provided.

The George-Anne, Georgia Southern University

The George-Anne

• SEEN AT SOUTHERN: THE REWIND
• Honoring Those Lost
• Curtain Call
• Blue-White Recap
• Senior Columns
• GS student's small business went nationwide selling vaccination pins
• Womxn?
• Campus food drives gathers supplies for Eagle Essentials Food Pantry
• The challenges of virtual theatre
• Derek Chauvin Found Guilty on All Counts
• Baseball midseason report
• Softball midseason report
• Eagles stay hot, but lose win streak
• Offense explodes for impressive performance in second spring scrimmage
• Puzzles

The George-Anne, Georgia Southern University

The George-Anne

• SNAP YOUR VAX
• Walk A Mile
• Senioritis: How to Help
• Meet the Staff
• GS opens up vaccination to all
• East Georgia follows GS in their plans for a normal fall semester 2021
• FAFSA and financial aid for dummies
• Campus thrift store ends after two-day run
• Dollander shines as GS rolls to series win over Mountaineers
• Despite dominant opener GS falls in Atlanta

The George-Anne, Georgia Southern University

The George-Anne

• Women’s History Month
• Wishing on a business
• Georgia Southern education program receives master ranking
• A refresher on campus-carry laws as gun sales skyrocket across the US
• Campus thrift store
• Women in STEM
• GS Baseball loses
• New library hours a 'hindrance'
• Securing Statesboro
• History of the first Black athletes at Georgia Southern
• Lady eagles fall to South Carolina
• Eagles lose two straight to Troy
• Puzzles

The George-Anne, Georgia Southern University

The George-Anne

• MINORITIES and the COVID-19 Vaccine
• Letter from The Executive Board
• GS Professor featured in International History Film Festival
• Single-dose vaccine approved by FDA
• IS COVID-19 getting stronger and closer to home?
• Are you eligible for the vaccine?
• What type of housing is right for you?
• GS earns gold-level distinction as a military friendly school
• SGA opens up elections for 2021
• Overdose Crisis
• GS Coaching Staff
• Eagles capture win but lose series to Pirates
• Lady Eagle come away with one victory in FL