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Longevity Bias, Ingroup Bias, And Culture: A Study In Modern Japan, Sophia Chier

Psychological Science Undergraduate Honors Theses

Japan has long been cited as the prime example of a collectivistic nation with many instances of ingroup bias, and is also known for its respect for things that are old. This research examined a proposed link between longevity bias, or the belief that things that are older are inherently better, and ingroup bias in a Japanese population by replicating the “art” domain in Eidelman et. al’s (2010) longevity bias study. Participants, undergraduates at a Japanese university, completed questionnaires that evaluated their aesthetic enjoyment of a painting, while also manipulating the participants’ knowledge of the artists’ nationality and the artwork’s …