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Xbox In Japan? Understanding The Distinctions Of The Japanese Video Game Market To Increase Microsoft's Competitive Advantage, Sekani Adebimpe
Xbox In Japan? Understanding The Distinctions Of The Japanese Video Game Market To Increase Microsoft's Competitive Advantage, Sekani Adebimpe
Senior Theses
Microsoft, Nintendo, and Sony remain the biggest players in the video game console space. While all three companies have achieved worldwide success, Microsoft’s performance with the Xbox brand in Japan is an outlier for its historically poor sales numbers dating back to its 2001 debut. The purpose of this thesis is to unearth the various cultural distinctions inherent to the Japanese gaming industry that Microsoft must consider to gain a stronger foothold in the country, as well as diagnose the biggest issues facing Xbox with Japanese consumers. To accomplish this, several cultural frameworks were used to assess the differences between …
Wafuku: An Exploration Of Historic Japanese Apparel And The Future Of The Kimono Form, Elaina M. Reck
Wafuku: An Exploration Of Historic Japanese Apparel And The Future Of The Kimono Form, Elaina M. Reck
Senior Theses
This thesis is an exploration of historical Japanese dress for women, especially focusing on the kimono. It will delve into the comparisons between Western and Japanese dress (respectively yōfuku and wafuku), especially focusing on form and silhouette. It will conclude with an examination of the current status of the kimono, what led to its demise, but also what recent revitalization efforts have been made in Japan. The companion creative portion is a collection of modern clothing that is inspired by elements of these historic garments, showing that these design elements are timeless. I desire for this project to be …