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Articles 1 - 7 of 7
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Perils Of Hollywood Whitewashing?: A Review Of 'Ghost In The Shell' Movie, Kosuke Mizukoshi
Perils Of Hollywood Whitewashing?: A Review Of 'Ghost In The Shell' Movie, Kosuke Mizukoshi
Markets, Globalization & Development Review
'Ghost in the Shell' was first produced as a Japanese animated film in 1995. The movie and its sequels established a cult status due to the philosophical depth in portraying the posthuman condition. It was remade as a live action Hollywood film in 2017; and this version failed at the box office. One reason had to be the “whitewashing” issue – that the female protagonist was played by a white actress in the Hollywood movie, rather than a Japanese character as in the original anime. This review essay critically discusses issues of whitewashing, racial ‘identity’, the shifting identity of the …
Revisiting The Creation Of Meaning By Media: A Perspective From Japan, Satoko Suzuki
Revisiting The Creation Of Meaning By Media: A Perspective From Japan, Satoko Suzuki
Markets, Globalization & Development Review
This paper revisits the role of media in the meaning-construction system. In consumer research, media are often regarded as gatekeepers in the system. This paper focuses on the media’s other role -- as the creator of meanings. In this paper, an interpretive analysis of magazine articles regarding the ‘jibun e no gohoubi’ [self-reward] consumption since 1990 has been conducted. The findings indicate that the media had created the meanings of sacred and profane consumption acts, in the domain of self-reward consumption. In addition, the paper explores the influence of media in liberating and empowering Japanese women.
From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi
From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi
Markets, Globalization & Development Review
This paper considers social marketing from a critical perspective. The paper traces the history of the donation system named ‘hometown tax’ that the Japanese government introduced to promote local revitalization of relatively marginal communities. Owing to the lavish reciprocal gifts to “donors” by the administrators of these communities, the system resulted in a quasi-market that allowed donors to avoid paying taxes and to receive special benefits. Our analysis reveals the divergence of the intents and effects of this social marketing intervention. The findings indicate that during social marketing attempts to carry out effective and well-intentioned interventions, which social marketing research …
Critical Marketing In Japan: The Legacy Of Fujiya Morishita, Kazuo Usui
Critical Marketing In Japan: The Legacy Of Fujiya Morishita, Kazuo Usui
Markets, Globalization & Development Review
This paper explores the tradition of critical marketing studies in Japan, launched by Professor Fujiya Morishita. From his Osaka-based university appointments, Morishita's paradigm criticized disadvantageous aspects of the marketing practices of dominant manufacturers. Based on Marxian economic thinking, his ideas resonated well with the disaffected groups during the 1950-75 high-growth phase of Japan. As the economic context in Japan changed, Morishita's ideas lost some of their validity and appeal. Nonetheless, understanding the contributions of Morishita is important in the overall analysis of the development of marketing knowledge in Japan.
Japan And Critical Marketing Theory: Opening A Window, Masaaki Takemura, Nikhilesh Dholakia
Japan And Critical Marketing Theory: Opening A Window, Masaaki Takemura, Nikhilesh Dholakia
Markets, Globalization & Development Review
No abstract provided.
Consumer Involvement In Japanese Pornography Production, Yukino Yamamoto, Caroline Norma, Ruwan Dep Weerasinghe
Consumer Involvement In Japanese Pornography Production, Yukino Yamamoto, Caroline Norma, Ruwan Dep Weerasinghe
Dignity: A Journal of Analysis of Exploitation and Violence
The authors examined two pornographic film series produced in Japan in the first decade of the twenty-first century, as well as their DVD box cover advertising copy. Additionally, and crucially, these data were examined in light of online forum posts made by the producers and consumers of the two film series before, during and after their production. These posts indicate consumer-producer cooperation and collaboration in all aspects of the series’ planning and execution, in addition to consumer involvement in the perpetration of the filmed sex acts and abuses themselves. The discussion of the article emphasizes the accelerating effect of online …
Theoretical Explanations Of Jyoshi Kousei Business ("Jk Business") In Japan, Mutsumi Ogaki
Theoretical Explanations Of Jyoshi Kousei Business ("Jk Business") In Japan, Mutsumi Ogaki
Dignity: A Journal of Analysis of Exploitation and Violence
Jyoshi kousei (JK) means high school girls in Japanese and “JK business” is an umbrella term for commercial activities done by high school girls to provide male customers with sexual arousal. The “JK business” is considered to promote sexual exploitation or sexual assault of minors. Currently, only two prefectures out of 47 in Japan enforce ordinances that specifically regulate the “JK business.” This paper intends to explore possible theoretical explanations of the “JK business” to raise awareness on the issue. Gendered pathways theory and sexual script theory are selected as the primary source of the discussions. Policy implications and future …