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Mice Meet World: How Disney And Nintendo Allowed Consumers To Escape From, Re-Enter, And Later Re-Envision A War Torn World, Samantha Constantine

Masters Theses, 2020-current

This thesis examines how Disney and Nintendo appealed to consumers in both the United States and Japan by celebrating ideals that spoke to consumer’s existing perceptions of national identity and national exceptionalism, particularly the dream of upward mobility. This thesis highlights four character traits that both the Japanese and Americans found heroic and that comprised the wider dream of upward mobility: hard work, perseverance, tenacity, and kindness. Through the immersive experiences that Disney and Nintendo provided, consumers became the heroes of their own journeys and brought these characteristics to life both in the fantasy worlds each company created and in …