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Mobile Dm Coupon Promotion In Japan: A Case Study On Response Behavior Changes In Services Consumptiona, Fumiyo Kondo, Yasuhiro Uwadaira, Mariko Nakahara, Shahriar Akter
Mobile Dm Coupon Promotion In Japan: A Case Study On Response Behavior Changes In Services Consumptiona, Fumiyo Kondo, Yasuhiro Uwadaira, Mariko Nakahara, Shahriar Akter
Shahriar Akter
This chapter investigates the changes in customers' responses to mobile direct mail (DM) coupons on the shop visit probability (SVP) of a beauty parlor. Two experiments were carried out to examine the promotional effects of mobile DM coupons. The first experiment, conducted in 2004, compared mobile DM coupons with postcard DM coupons. The mobile DM coupons were found to have no effect on SVP, although positive effects were observed for postcard DM coupons. The second experiment, conducted in 2005 with three types of mobile DM coupons, compared the responses of new customers with those of repeat customers. The results varied …
East Asia And The Global Economy: Japan's Ascent, With Implications For China's Future, Stephen Bunker, Paul Ciccantell
East Asia And The Global Economy: Japan's Ascent, With Implications For China's Future, Stephen Bunker, Paul Ciccantell
Paul Ciccantell
After World War II, Japan reinvented itself as a shipbuilding powerhouse and began its rapid ascent in the global economy. Its expansion strategy integrated raw material procurement, the redesign of global transportation infrastructure, and domestic industrialization. In this authoritative and engaging study, Stephen G. Bunker and Paul S. Ciccantell identify the key factors in Japan’s economic growth and the effects this growth had on the reorganization of significant sectors of the global economy. Bunker and Ciccantell discuss what drove Japan’s economic expansion, how Japan globalized the work economy to support it, and why this spectacular growth came to a dramatic …
Nuclear War: Hiroshima, Nagasaki, And A Workable Moral Strategy For Achieving And Preserving World Peace, Raymond Wilson
Nuclear War: Hiroshima, Nagasaki, And A Workable Moral Strategy For Achieving And Preserving World Peace, Raymond Wilson
Raymond Wilson
China, Japan And Korea: Hegemonic Stability And International Society In Northeast Asia During Ming And Qing, Lukas Danner
China, Japan And Korea: Hegemonic Stability And International Society In Northeast Asia During Ming And Qing, Lukas Danner
Lukas K. Danner
No abstract provided.
The Early Modern Chinese Tribute System: Civilization As Source Of Soft Power, Lukas Danner
The Early Modern Chinese Tribute System: Civilization As Source Of Soft Power, Lukas Danner
Lukas K. Danner
No abstract provided.
Medieval International Relations Of East Asia: The Tribute System Reconsidered, Lukas Danner
Medieval International Relations Of East Asia: The Tribute System Reconsidered, Lukas Danner
Lukas K. Danner
No abstract provided.
Regional Security Complex Theory And The Conflict In The East China Sea, Lukas Danner
Regional Security Complex Theory And The Conflict In The East China Sea, Lukas Danner
Lukas K. Danner
No abstract provided.
Sino-Japanese Rivalry Over The Diaoyu Islands In The Northeast Asian Security Sub-Complex, Lukas Danner
Sino-Japanese Rivalry Over The Diaoyu Islands In The Northeast Asian Security Sub-Complex, Lukas Danner
Lukas K. Danner
No abstract provided.
Japanese Imports Of Manufactures From East Asia: Is The Glass Half Empty Or Half Full, James Lutz
Japanese Imports Of Manufactures From East Asia: Is The Glass Half Empty Or Half Full, James Lutz
James M Lutz
No abstract provided.