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Japanese Consumer Preference For Raw Fish: Best–Worst Scaling Method, Takahiro Sajiki, Yu-Heng Lu
Japanese Consumer Preference For Raw Fish: Best–Worst Scaling Method, Takahiro Sajiki, Yu-Heng Lu
Journal of Marine Science and Technology
Given the declining consumption of fish and shellfish in Japan, it is essential to better understand consumer needs to design policies that increase consumption. Therefore, we clarify the relative degree of importance Japanese consumers place on various attributes of raw fish during purchase based on a questionnaire survey employing best–worst scaling. We find that consumers prioritize freshness, price, taste, appearance, safety, seasonality, ease of cooking and eating, nutrition, origin, wild fish, and effect on natural environment and ecosystem, in that order. Wild fish has unexpectedly low importance, although Japanese consumers conventionally purchase captured fishery products rather than cultured ones. The …
Economic Conditions For New Entrants In Coastal Fishing In Miyazaki Prefecture, Japan, Takahiro Sajiki, Yu-Heng Lu, Norie Nishiguchi, Sonomi Akamine, Masaharu Nishiguchi
Economic Conditions For New Entrants In Coastal Fishing In Miyazaki Prefecture, Japan, Takahiro Sajiki, Yu-Heng Lu, Norie Nishiguchi, Sonomi Akamine, Masaharu Nishiguchi
Journal of Marine Science and Technology
A significant decrease in the number of fishery workers is be-coming a problem in Japan. For new entrants to become estab-lished in the region, they must be profitable as fishing busi-nesses. Using the case of Miyazaki prefecture in Japan, this paper identifies the economic conditions required to make longline fishing and bottom gillnet fishing profitable by ap-plying the net present value (NPV) method. When operating on 200 days, which is the guideline for new entrants in longline fishing, if the value of investment is less than 44.1% of the minimum required, the investment will not provide positive returns. However, the …
An Analysis Of Consumer Evaluations Of The “Tagonoura Shirasu” Certification Under The Japan Geographical Indication Protection System, Yu-Heng Lu, Takahiro Sajiki
An Analysis Of Consumer Evaluations Of The “Tagonoura Shirasu” Certification Under The Japan Geographical Indication Protection System, Yu-Heng Lu, Takahiro Sajiki
Journal of Marine Science and Technology
Over time, the Geographical Indication (GI) protection system has been independently adopted in more than 100 countries worldwide. In Japan, the GI protection system has been operating since 2015 in response to a growing interest in local brands. Therefore, based on a questionnaire survey, we econometrically analyze the consumer evaluation of Shizuoka Prefecture’s Shirasu “Tagonoura Shirasu,” which is registered under the GI protection system. Shirasu is a collective term for long and narrow larvae such as anchovy (Engraulis japonicus), sardine (Sardinops melanostictus), or red-eye round herring (Etrumeus sadina). Based on the contingent valuation method, we clarified that consumers' additional willingness …