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Perils Of Hollywood Whitewashing?: A Review Of 'Ghost In The Shell' Movie, Kosuke Mizukoshi
Perils Of Hollywood Whitewashing?: A Review Of 'Ghost In The Shell' Movie, Kosuke Mizukoshi
Markets, Globalization & Development Review
'Ghost in the Shell' was first produced as a Japanese animated film in 1995. The movie and its sequels established a cult status due to the philosophical depth in portraying the posthuman condition. It was remade as a live action Hollywood film in 2017; and this version failed at the box office. One reason had to be the “whitewashing” issue – that the female protagonist was played by a white actress in the Hollywood movie, rather than a Japanese character as in the original anime. This review essay critically discusses issues of whitewashing, racial ‘identity’, the shifting identity of the …
Revisiting The Creation Of Meaning By Media: A Perspective From Japan, Satoko Suzuki
Revisiting The Creation Of Meaning By Media: A Perspective From Japan, Satoko Suzuki
Markets, Globalization & Development Review
This paper revisits the role of media in the meaning-construction system. In consumer research, media are often regarded as gatekeepers in the system. This paper focuses on the media’s other role -- as the creator of meanings. In this paper, an interpretive analysis of magazine articles regarding the ‘jibun e no gohoubi’ [self-reward] consumption since 1990 has been conducted. The findings indicate that the media had created the meanings of sacred and profane consumption acts, in the domain of self-reward consumption. In addition, the paper explores the influence of media in liberating and empowering Japanese women.
From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi
From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi
Markets, Globalization & Development Review
This paper considers social marketing from a critical perspective. The paper traces the history of the donation system named ‘hometown tax’ that the Japanese government introduced to promote local revitalization of relatively marginal communities. Owing to the lavish reciprocal gifts to “donors” by the administrators of these communities, the system resulted in a quasi-market that allowed donors to avoid paying taxes and to receive special benefits. Our analysis reveals the divergence of the intents and effects of this social marketing intervention. The findings indicate that during social marketing attempts to carry out effective and well-intentioned interventions, which social marketing research …
Critical Marketing In Japan: The Legacy Of Fujiya Morishita, Kazuo Usui
Critical Marketing In Japan: The Legacy Of Fujiya Morishita, Kazuo Usui
Markets, Globalization & Development Review
This paper explores the tradition of critical marketing studies in Japan, launched by Professor Fujiya Morishita. From his Osaka-based university appointments, Morishita's paradigm criticized disadvantageous aspects of the marketing practices of dominant manufacturers. Based on Marxian economic thinking, his ideas resonated well with the disaffected groups during the 1950-75 high-growth phase of Japan. As the economic context in Japan changed, Morishita's ideas lost some of their validity and appeal. Nonetheless, understanding the contributions of Morishita is important in the overall analysis of the development of marketing knowledge in Japan.
Japan And Critical Marketing Theory: Opening A Window, Masaaki Takemura, Nikhilesh Dholakia
Japan And Critical Marketing Theory: Opening A Window, Masaaki Takemura, Nikhilesh Dholakia
Markets, Globalization & Development Review
No abstract provided.
Currents Of Consumption: How National Narratives Of Japanese Cuisine Collide With Localized Forms Of Sushi In Northern California, John Ostermiller
Currents Of Consumption: How National Narratives Of Japanese Cuisine Collide With Localized Forms Of Sushi In Northern California, John Ostermiller
Master's Projects and Capstones
This paper examines how national narratives of Japanese cuisine collide with the expectations, preferences, and perceptions of American consumers (particularly Northern California). The global economy has benefited the circulation of positive images of Japan managed by the Japanese government, but the commercialization of Japanese cuisine is also at odds with government efforts. In Japan, sushi is often synonymous with nigirizushi: sliced seafood and a daub of wasabi atop vinegared rice. As part of Japan’s washoku tradition, this singular image of sushi (allegedly) reflects the deepest essence of Japanese cultural sensibilities tied to simplicity, perfection, and nature. But in America, consumers’ …
Immigration In Japan: History, Attitudes, And Effects, Jacqueline Witwicki
Immigration In Japan: History, Attitudes, And Effects, Jacqueline Witwicki
Senior Honors Projects
No abstract provided.
Monstrous Maternity: Folkloric Expressions Of The Feminine In Images Of The Ubume, Michaela Leah Prostak
Monstrous Maternity: Folkloric Expressions Of The Feminine In Images Of The Ubume, Michaela Leah Prostak
FIU Electronic Theses and Dissertations
The ubume is a ghost of Japanese folklore, once a living woman, who died during either pregnancy or childbirth. This thesis explores how the religious and secular developments of the ubume and related figures create a dichotomy of ideologies that both condemn and liberate women in their roles as mothers. Examples of literary and visual narratives of the ubume as well as the religious practices that were employed for maternity-related concerns are explored within their historical contexts in order to best understand what meaning they held for people at a given time and if that meaning has changed. These meanings …