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The Role Of Creativity In Development Of Innovation In Tourism, Elif Bascavusoglu-Moreau, Sebastian Kopera, Ewa Wszendybył-Skulska
The Role Of Creativity In Development Of Innovation In Tourism, Elif Bascavusoglu-Moreau, Sebastian Kopera, Ewa Wszendybył-Skulska
Journal of Entrepreneurship, Management and Innovation JEMI
Creativity, innovation and entrepreneurship are slogans that have become an integral part of modern tourism economy. Creativity and innovation of tourism economy as well as the meaning of creativity in tourism business are intensely discussed. Today, creativity is being frequently analyzed as a basic feature of actions performed on a daily basis in terms of both personal and professional life, a feature that every employee is required to possess. It means that employers and, above all, the education system must feel it necessary to develop certain conditions in which human creativity can be shaped, which is understood as a system …
Innovative Activity Of Small Tourist Enterprises – Cooperation With Local Institutional Partners, Marta Najda-Janoszka
Innovative Activity Of Small Tourist Enterprises – Cooperation With Local Institutional Partners, Marta Najda-Janoszka
Journal of Entrepreneurship, Management and Innovation JEMI
According to the open innovation model an effective strategy for increasing innovation and competitiveness of the region should be based on active and multilevel cooperation among operators of the local tourism business environment. It is commonly assumed that an exceptionally important role in creating a favorable environment for the cooperative practices in the region is performed by local authorities. Yet, a modest number of research findings presented in the literature indicate a rather high level of inertia of local authorities in creating appropriate conditions for tourism business development, thus putting in question the effectiveness of performed intermediary function in the …