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Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen
Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen
Markets, Globalization & Development Review
Through a feminist lens, Maclaran and Chatzidakis (2022) challenge conventional assumptions about gender, emphasizing its performative nature shaped by social practices rather than inherent traits. This commentary extends analyses of key themes such as gender performativity, the male gaze, and subject-object binaries within marketing. It critiques how marketing strategies reinforce existing power imbalances and systemic biases rooted in historical narratives. The writing also reflects on media interpretations of gender issues through films like 'Turning Red' and 'Barbie'. By contextualizing gendered marketing within broader societal frameworks, this writing contributes to ongoing dialogues in media studies, sociology, and gender studies, highlighting the …
Toils, Troubles, And Travesties Of Representation, Nikhilesh Dholakia, Deniz Atik
Toils, Troubles, And Travesties Of Representation, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
No abstract provided.
Board Gender Diversity, Ceo Turnover, And Firm Performance In Entrepreneurial Firms, Matthew Imes, Mark West, Jessica West, Shan Yan
Board Gender Diversity, Ceo Turnover, And Firm Performance In Entrepreneurial Firms, Matthew Imes, Mark West, Jessica West, Shan Yan
The Journal of Entrepreneurial Finance
This article examines recent literature on corporate boards and the interplay between director gender and CEO turnover and how it affects firm performance after CEO turnover. The primary focus is board gender diversity and CEO job embeddedness in entrepreneurial firms. This article discusses gender diversity and the frequency of CEO turnover. This paper finds that board gender diversity is associated with lower CEO involuntary turnovers and better overall performance in entrepreneurial firms. The article highlights how board gender diversity, especially in small firms, provides a unique pathway to create firm value and examines recent evidence on how gender diverse board …
From Fan Avidity To Nil Ramifications: An Assessment Of The Attitudes Held By American University Students On An Array Of Sports Issues, Sam Fullerton, Tammy Mccullough
From Fan Avidity To Nil Ramifications: An Assessment Of The Attitudes Held By American University Students On An Array Of Sports Issues, Sam Fullerton, Tammy Mccullough
Association of Marketing Theory and Practice Proceedings 2024
A sample of 667 students drawn from seven universities in various regions of the United States provided feedback regarding 11 specific sports-related issues. These issues include the new NIL rules, fan avidity, and athlete compensation along with several other issues that are commonly addressed in the popular media. Means and percentages were used to derive aggregate measures for the respondents, and the same measures were used to assess the responses based upon one’s gender. For all 11 variables under scrutiny, a statistically significant difference was documented for the two gender-based groups. Thus, it is apparent that the market of intercollegiate …
Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, Raja Ramanathan
Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, Raja Ramanathan
Markets, Globalization & Development Review
No abstract provided.
Why Students Select Their College Major: An Investigative Study, Kate N. Matthews, Diane R. Edmondson, Lucy Matthews
Why Students Select Their College Major: An Investigative Study, Kate N. Matthews, Diane R. Edmondson, Lucy Matthews
Atlantic Marketing Journal
With the decline in the number of traditional college-aged students, understanding the degree selection process is important for departments, colleges, and universities alike. For students, selecting the proper major early is also beneficial since it reduces time in school and tuition costs. Therefore, a better understanding of the degree selection process is worthwhile. Survey data was collected from 1,177 undergraduates at a southeastern U.S. university. Survey questions included major selection influences and other attitude and demographic items. The highest ranked reason is interest and passion followed by fit with personality type. This was similar for students who changed majors. External …
Globalization In Lifelong Gender Inclusive Education For Structural Transformation In Africa, Simplice A. Asongu, Jean R.F.K. Bouanza, Peter Agyemang-Mintah
Globalization In Lifelong Gender Inclusive Education For Structural Transformation In Africa, Simplice A. Asongu, Jean R.F.K. Bouanza, Peter Agyemang-Mintah
All Works
The present study examines the relevance of globalization in lifelong gender inclusive education for structural transformation. The focus of the research is on 41 countries in Africa using data from 2004 to 2021. The generalized method of moments (GMM) is employed to assess the problem statement within the remit of interactive regressions. Gender inclusive lifelong learning is measured as gender inclusive education acquired during the three levels of education, notably: primary, secondary and tertiary inclusive education stages. Total globalization and corresponding components (social, economic and political dynamics) are employed as moderators. The attendant sub-components of economic (i.e., trade and financial) …