Digital Commons Network^™

Online Civic Engagement: Fostering Citizen Engagement Through Social Media, Budi Mulyono, Idrus Affandi, Karim Suryadi, Cecep Darmawan

Jurnal Civics: Media Kajian Kewarganegaraan

The Industrial Revolution 4.0, which makes the internet its backbone, has accelerated the process due to the Covid-19 pandemic which forced citizens to shift all their activities to the digital world, including the involvement of citizens in responding to public discourse. Citizens' public discourses that previously took place in real public spaces have now shifted to digital spaces, one of which is social media. To bridge these changes, a conceptualization of civic engagement is needed through a digital platform. The online citizen involvement was later referred to as online civic engagement, namely civic engagement activities specifically carried out by digital …

The Influence Of Social Media Of Universitas Negeri Yogyakarta Gunungkidul Campus To Create Brand Image On Student Decision Making, Anugerah Tesa Aulia, Ignatius Agung Satyawan, Albert Muhammad Isrun Naini

Informasi

In 2020, Universitas Negeri Yogyakarta (UNY) opened a new vocational campus in Gunungkidul Regency. The Socialization of UNY Gunungkidul campus by the admission department cannot be performed face-to-face due to the Covid-19 pandemic. Therefore, UNY Gunungkidul Campus socializes the enrollment programs via online mode. The opening of the campus aims to equalize and improve the quality of high school education in Yogyakarta. Gunungkidul is the regency with the second highest number of poor people in Yogyakarta. UNY Gunungkidul Campus utilizes social media as a promotional media to support the formation of a brand image for student decision making. This study …

The Role Of Social Media As A Communication Facility For Hydrometeorological Disasters In Shallot Farming Activities, Nurul Khotimah, Dyah Respati Suryo Sumunar, Suhadi Purwantara, Nugraho Sistu Prabintoro, Mohd Hairy Ibrahim, Nasir Nayan

Informasi

Social media as a means of communication plays a role in building a new paradigm of disaster. One of the social media users for hydrometeorological disaster communication is a shallot farmer in Parangtritis Village, Kretek Subdistrict, Bantul District, Yogyakarta Special Region. This study aims to determine the role of social media as a means of communication for hydrometeorological disasters in shallot farming activities. The design of this research is descriptive quantitative research. The research was carried out from April to October 2021 by taking the location of shallot farmers in Parangtritis Village, Kretek Subdistrict, Bantul District, Yogyakarta Special Region. The …

The Adaptive Science Communication Model In The Middle Of Vuca Era In Indonesia: Study Of Startup Kok Bisa, Syora Alya Eka Putri, Ricardi S. Adnan

Informasi

This article analyzes the adaptive science communication model in the VUCA era. Previously, the model of science communication developed by scientific institutions and journalists in Indonesia tended to be challenging to understand by the public. Finally, in the development of technology, the model of science communication developed marked by the emergence of various creators who utilize social media. Nevertheless, due to dynamic conditions, the development of science communication models has not been fully adaptive. In previous studies, these conditions due to dynamic challenges due to the lack of public confidence in science and community participation to curate science tend to …

Roles Played By Nigerian Youtube Micro-Celebrities During The Covid-19 Pandemic, Aje-Ori Agbese

Communication Faculty Publications and Presentations

In 2020, during the COVID-19 pandemic, Nigerian social media micro-celebrities were prominent players in the dissemination of information. This study examines the roles that one group of Nigerian micro-celebrities, YouTube video bloggers (vloggers)—also known as “YouTubers”—played during the pandemic. The research analysed the contents of COVID-19-themed videos that 15 popular Nigerian YouTubers posted on their channels between 29 February and 5 August 2020. The study was guided by the two-step flow of communication theory, in terms of which information first flows from mass media to opinion leaders, who then, in the second step, share the information with their audiences. The …

From Connective Actions In Social Movements To Offline Collective Actions: An Individual Level Perspective, Edward W.N. Bernroider, G. Harindranath, Sherif Kamel

Faculty Journal Articles

The purpose of this study is to investigate the role of connective action characterised by interconnection and personal communication on social media (SM) for participating in collective action in the physical world of social movements.

What’S Sparking The Madness? Exploration Of Social Media Possibly Influencing Aggression Amongst Online Users, Tia Porterfield

Doctoral Dissertations and Projects

The purpose of this dissertation is to address the research gap regarding social media platforms having a possible influence when provoking experiences of internal (i.e., emotions/feelings and cognitions) and/or external (i.e., behaviors) forms of aggression and problematic internet use in their online community members. A brief examination of the aggression-frustration hypothesis will construct a foundational theoretical framework of the emotional and behavioral processes that may occur in users while utilizing their preferred social media platform. Recent peer- reviewed literature will be examined to highlight the existing research gap. The present study will attempt to explore possible explanations behind users’ motives …

An Intersectional Approach To Evaluating The Effectiveness Of Women’S Sexualized Body-Positive Imagery On Instagram, Megan A. Vendemia, Kyla N. Brathwaite, David C. Deandrea

Communication Faculty Articles and Research

Our work adopted an intersectional approach to investigate how women’s racial identity may influence how they evaluate and are impacted by body-positive imagery of women on social media. In a 2 × 2 × 2 experiment (N = 975), we examined how source race (Black vs White) and sexualization (non-sexualized vs sexualized) in body-positive images affect Black and White viewers’ impressions of self-interest, moral appropriateness, and body positivity. Results indicated that viewers generally responded more favorably to non-sexualized (vs sexualized) images: Participants reported less self-interested motivations for sharing, found the images more morally appropriate, and believed they were more …

Music Meets Algorithm: How Tiktok Is Changing The Music Industry For Independent Artists, Tatiana Krisztina Morales

Capstones

Music Meets Algorithm: How TikTok is changing the music industry for independent artists - A profile of two music artists who have had their career kick off after posting videos on TikTok that went viral. Link to Capstone Project: https://tatianakrisztina.wixsite.com/website/capstone

Algorithmic Solutions To Combat Online Fake News, Xinyi Zhou

Dissertations - ALL

The unprecedented growth of new information producing, distributing, and consuming every moment on the Web has fostered the rise of ``fake news.'' Because of its detrimental effect on democracy, global economies, and public health, effectively combating online fake news has become an essential and urgent task.

This dissertation starts with making typological, theoretical, and empirical efforts to promote the public's comprehension of fake news and lay the foundation for algorithmically combating fake news. As there has been no universal definition of fake news, this dissertation discusses the definition of fake news from three dimensions: veracity, intention, and news, comparing it …

Paid Advertising: Understanding How Ad Format And Visuals Impact Ad Link Clicks And Conversions, Samantha Ensinger

Honors Projects

Limited research exists that effectively describes what format of ads (photos, videos, graphics, or GIFs), receive the most link clicks, the most adds-to-cart, and the most conversions. There is even less research available that describes the extent to which the visual structure of advertisements, such as chosen colors, imagery, text, and duration impacts ad performance. This study sets out to address and help close this research gap by creating and testing multiple advertisements on Facebook and Instagram.

How Universities Use Twitter To Communicate About Mental Health, Sarah Elizabeth Polhill

Theses and Dissertations

From a sample of over three million tweets from universities in the US, we described the characteristics of universities' communication about mental health on Twitter, including common keywords, bigrams, linked resources, and hashtags, as well as the frequency of dialogic communication and mental health tweets over time, especially in the context of the COVID-19 Pandemic. This study uses data mining to collect tweets from official university Twitter accounts and selected accounts of university wellness and counseling programs. Relevant tweets were collected from a large sample using keywords and bigrams relevant to mental health from the Twitter accounts of IACS accredited …

Social Media's Effect On Youth, Joshua Gardner

Fall Student Research Symposium 2022

This paper goes in depth about social media and the effect it has had on the mental health of youth in todays society. Compiling research from several peer reviewed journals and personal experiences, the conclusion reached seems to point that there is a correlation between social media and less emotional stability, toxic and harmful body image comparisons, as well as higher rates of depression depending on the amount of time spent on social media platforms. Although there are consistent studies demonstrating that social media has a negative impact, there are also studies showing that social media provides healthy outlets, more …

Hate-Clipper: Multimodal Hateful Meme Classification Based On Cross-Modal Interaction Of Clip Features, Gokul Karthik Kumar, Karthik Nandakumar

Computer Vision Faculty Publications

Hateful memes are a growing menace on social media. While the image and its corresponding text in a meme are related, they do not necessarily convey the same meaning when viewed individually. Hence, detecting hateful memes requires careful consideration of both visual and textual information. Multimodal pretraining can be beneficial for this task because it effectively captures the relationship between the image and the text by representing them in a similar feature space. Furthermore, it is essential to model the interactions between the image and text features through intermediate fusion. Most existing methods either employ multimodal pre-training or intermediate fusion, …

Strategic Communication In The Feminine Hygiene And Beauty: A Comprehensive Plan For Effective Engagement And Influence, Mikhailia A. Williams

Global Strategic Communications Student Work

The beauty and health industry is a multi-billion dollar market that includes companies that produce feminine hygiene products (Petruzzi, 22). These brands are looking for new ways to connect with their consumers and increase consumer loyalty. The Honey Pot Company, a plant-based and organic feminine hygiene brand, has an opportunity to increase its online brand sentiment by implementing a strategic communications plan for female consumers aged 15 to 50. The objective of this report is to provide a comprehensive analysis of the company's communication, marketing and brand strategies, as well as create a strategic communications plan to develop a positive …

The Correlation Between Social Media And Body Image In Adolescent Girls, Molly Plummer

Fall Student Research Symposium 2022

https://www.youtube.com/watch?v=0bHIFEXRrek

The Effects Of Social Media On Internalizing Disorders In Adolescents, Deziree Wiegmann

Counselor Education Capstones

This platforms capstone project paper is about the effects that social media or advanced technology platforms has on young individuals. Many articles were reviewed, which included research studies on the prevalence of social media usage by adolescents, along with its negative and positive effects on their development. This topic is important for counselors to review in order to treat young clients that struggle with depression, anxiety, self-esteem issues, etc. For counselors and other professionals who work with adolescents, it would be important to look at the data, which has helped derive what treatment approaches may be the most effective and …

Where's The Beef? How Chicago Gang Members Utilize Social Media To Promote Beefs And Incite Gang Violence And Gang Murders, Alejandra Ruiz

University Honors Program Senior Projects

This is a literature review about how gang members utilize social media to incite gang violence offline to assist in the creation of a new special unit of the Chicago Police Department that will work together with gang violence prevention/gang violence reduction organizations to assist in reducing gang conflict/gang violence created on social media. There are studies that focus on how gang members use social media. The literature focuses on different aspects of how gang members and gangs use social media. “Internet banging” or “cyber banging” is a form of gang banging but on social media platforms. “Internet banging” or …

Chinese Celebrities’ Political Signaling On Weibo, Dan Chen, Gengsong Gao

Political Science Faculty Publications

In China, celebrities can dominate public discourse and shape popular culture, but they are under the state’s close gaze. Recent studies have revealed how the state disciplines and co-opts celebrities to promote patriotism, foster traditional values, and spread political propaganda. However, how do celebrities adapt to the changing political environment? Focusing on political signaling on Weibo, we analyze a novel dataset and find that the vast majority of top celebrities repost from official accounts of government agencies and state media outlets, though there are variations. Younger celebrities with more followers tend to repost from official accounts more. Celebrities from Taiwan …

Beware What You Google: Fourth Amendment Constitutionality Of Keyword Warrants, Chelsa Camille Edano

Washington Law Review

Many Americans have potentially had their privacy rights invaded through invisible, widespread police searches. In recent years, local and federal governments have compelled Google and other search engine companies to produce the personal information of users who have conducted a search query related to a crime. By using keyword warrants, the government can conduct a dragnet search for suspects, imposing suspicion on users and exposing their personal information. The keyword warrant is a symptom of the erosion of the Fourth Amendment protection against suspicionless searches. Not only is scholarship scarce on keyword warrants, but also instances of these warrants are …

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers

Honors Theses

Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.

A Four-Level Meta-Analytic Review Of The Relationship Between Social Media And Well-Being: A Fresh Perspective In The Context Of Covid-19, Joax Wong, Xin Yi Poh, Frosch Quek, Verity Lua, Nadyannam M. Majeed, Andree Hartanto

Research Collection School of Social Sciences

Social media, one of the most pervasive forms of technology, has been widely studied in relation to the mental health and well-being of individuals. However, the current literature on social media and well-being has provided mixed and inconclusive findings, thus creating a polarizing view of social media. These mixed findings continue to extend into the pandemic, with researchers debating over the effects of social media in the new norms of social isolation. In light of these inconclusive findings, the aim of our meta-analysis was to synthesize previous research data in order to have a holistic understanding of the association between …

Instagram Ideals: College Women's Body Image And Social Comparison, Paige K. Hill

Masters Theses

The present study unveils several themes that detail female college students’ experience, usage, and social comparison trends on Instagram, with a particular emphasis on body image. Compared to a study conducted by Meta Inc., which found that social comparison disproportionately affected young females (Social Comparison Exploratory Research, 2020), this study highlights insights directly expressed by young females in college concerning their past and current experiences on the platform. With over 90% of women in colleges across the United States reporting body and image dissatisfaction (Pritchard & Cramblitt, 2014), this study aims to contribute to existing literature, showcasing whether female students …

The Death Of Malls: The Rise Of E-Commerce And Digitally Native Brands, Alexis Montgomery

Theses

Since the mid-2000s, malls and retail brick and mortar stores have been on the decline. Stores not making enough revenue in-person; the rise of online shopping and e-commerce, the COVID-19 pandemic, and the rise of digitally native brands have contributed to this. This research aims to figure out how the current consumer atmosphere, as well as how the rise of e-commerce and digital marketing, will impact the mall of the future. This research aims to discover how local malls are faring, if stores are truly closing and if national retail brands are pulling out of malls. This research also aims …

How Does Social Media Use Affect Creativity?, Fardina S. Rahman

Creativity and Change Leadership Graduate Student Master's Projects

Social media is a parasitic relationship that is more beneficial for data companies and the platforms than it is the user. However, users still reap many unexpected benefits from engaging with different socials. Through observing how users interact with the platforms and each other using a Creativity focused framework, it is quite observable social media can be an effective tool to improve one’s creativity if used properly. Social media facilitates a combination of humor and community in a way that is difficult for traditional media and community to replicate. While humor inspires positive emotion and novelty and laughter binds a …

Strangers Switching Their Identities: Cultural Identity Management And Performance On Social Media A Qualitative Analysis Of International Students’ Intercultural (Ex)Change Processes And Perceptions Regarding Their Stay In The United States And Countries Of Origin, Vivian Kretzschmar

All Theses

In this globalized world, cross-country travel for education has been a prevalent (5.6 million students identified as international students in 2020) and ever-increasing (with a predicted increase of 250% by 2030) trend through the past decades. The sojourn impacts the students’ experience of the new culture and the ensuing shocks and adaptations. The understanding of something as complicated as culture, trying to be integrated into a new culture, and its perception to individuals, of course, have their ways of distinct communication trends through social media.

The struggle of maintaining and changing one’s cultural identity and adaptation across cultures has been …

To Be Not So Lonely: Support And Community Through Twitter Fan Accounts In The Harry Styles Fandom, Abigail Garrett

Honors College Theses

This study aims to examine the ways that fan accounts on social media foster community and fill the void of emotional engagement when the artist is not as active. It also looks at how fans’ parasocial relationships change when the subject of their emotional connection disappears. This study adds to previous research done on fandom, parasocial relationships, and social media. To perform this study, a close content analysis was done, focusing on one specific Harry Styles fan account on Twitter, @hsdaily. Two time periods were defined, one being a time of low activity from Harry Styles and one being high …

The Debate On Social Media Ethicality: How Social Media Affects Consumers And Marketing, Who Is Responsible For Malpractice, And How To Approach The Social Media Dilemma, Caroline Kolter

Senior Honors Theses

This research project will study social media usage and its positive and negative aspects, considering how social media positively impacts businesses and how it negatively impacts consumers. This approaches the ethicality of social media marketing and attempts to determine if using and taking information from users is ethical using personal experience to test whether social media strategies work. This study will weigh the pros and cons of social media, testing to find the best way to use social media to amplify its positives and mitigate its negatives, and concluding who is responsible for the damage done by malpractice.

A Strategic Social Media Marketing Plan To Launch A New Tabletop Role-Playing Game, Josiah Mork

Senior Honors Theses

The boardgame industry is thriving through independent (“indie”) publishers crowdfunding on platforms such as Kickstarter. However, the tabletop role-playing game (TTRPG) fanbase is resistant to digital media. Indie publishers are then in a dilemma. They lack money to gather supporters through traditional media and cannot crowdfund the money without supporters.

Free social media platforms are natural solutions, if indie creators can circumnavigate fans’ reluctance to engage digital media. Therefore, a strategic social media plan is required to market new TTRPGs successfully. By compiling research on industry and audience, this thesis proposes key observations for indie TTRPG publishers and an example …

Australian Older Adults' Views On Using Social Media For Reducing Social Isolation And Loneliness In Hearing Impaired Older Adults: A Community Conversation, Dona M. P. Jayakody, Ysraelle M. E. Tan, Isabelle Livings, Leesa Costello, Leon Flicker, Osvaldo P. Almeida

Research outputs 2022 to 2026

Objective(s): The objective of this study was to conduct a community conversation to identify the views of the community members when designing an online community using Facebook to support the psychosocial well-being of hearing-impaired older adults. Methods: A community conversation was held with 40 older adults aged more than 60 years. The participants were divided into groups of five and asked to discuss three open-ended questions. The researchers facilitated the discussions. Results: The overwhelming response from this group was that they did not use Facebook or social media as a tool for social connection and did not see the benefits …