Digital Commons Network^™

Targeted Job Advertisements On Social Media: An Age-Old Practice In A New Suit, Joseph Nelson Jr.

Global Business Law Review

This Note argues that an employer’s use of social media sites to "micro-target" potential job applicants is not per se unlawful under the Age Discrimination in Employment Act (ADEA). Rather, recruitment practices that target a specific age group are permissible under the ADEA when those recruitment practices are part of a broader recruitment strategy. When analyzing job advertisements on social media platforms, courts should not only consider the context of the advertisement, but also whether the advertisements are available through other resources. Such an analysis would allow employers to take advantage of the streamlined recruitment platforms available through social media …

Resignation Or Resistance? Examining The Digital Privacy Attitudes And Behaviours Of East Yorkers, Kaitlyn Cavacas

Electronic Thesis and Dissertation Repository

Digital technologies have become enmeshed in everyday life causing the public to become exposed to potential privacy risks through data collection and aggregation practices. Further, the upsurge in use of social networking platforms has also created opportunities for privacy violations through institutional and social surveillance. Employing a qualitative thematic analysis, this study explores how adults (N=101) living in East York, Toronto, navigate privacy through their use of the internet and digital services. Participants expressed feelings of mistrust, loss of control, resignation, and perceived self-unimportance with regards to their digital data. Importantly, others noted their desire and attempts to …

Vaxinsight: An Artificial Intelligence System To Access Large-Scale Public Perceptions Of Vaccination From Social Media, Jingcheng Du

Dissertations & Theses (Open Access)

Vaccination is considered one of the greatest public health achievements of the 20th century. A high vaccination rate is required to reduce the prevalence and incidence of vaccine-preventable diseases. However, in the last two decades, there has been a significant and increasing number of people who refuse or delay getting vaccinated and who prohibit their children from receiving vaccinations. Importantly, under-vaccination is associated with infectious disease outbreaks. A good understanding of public perceptions regarding vaccinations is important if we are to develop effective vaccination promotion strategies. Traditional methods of research, such as surveys, suffer limitations that impede our understanding of …

Visual Storytelling And Vulnerable Healthcare Consumers: Normalising Practices And Social Support Through Instagram, Lauren Gurrieri, Jenna M. Drenten

School of Business: Faculty Publications and Other Works

Purpose: The purpose of this study is to explore how vulnerable healthcare consumers foster social support through visual storytelling in social media in navigating healthcare consumption experiences. Design/methodology/approach: This study employs a dual qualitative approach of visual and textual analysis of 180 Instagram posts from female breast cancer patients and survivors who use the platform to narrate their healthcare consumption experiences. Findings: Our research demonstrates how visual storytelling on social media normalises hidden aspects of healthcare consumption experiences through healthcare disclosures (procedural, corporeal, recovery), normalising practices (providing learning resources, cohering the illness experience, problematising mainstream recovery narratives) and enabling digital …

Social Media: Its Effects On Female Digital Natives, Justine Ewald

Honors Capstones

With the presence and popularity of social media at a non-stop increase, there is a plethora of research aimed to decide if this digital world is positive or negative for society. This research takes a narrower approach as it looks at how social media specifically affects females who have grown up having access to and using it. Female digital natives are positively impacted by the relationships, self-concept, and body positiveness that social media builds. However, they are negatively impacted by the harmful effects that come from cyberbullying and self-image issues. Do the impacts of the positives outweigh the negatives, or …

Please Tweet Responsibly: The Social And Professional Ethics Of Public Defenders Using Client Information In Social Media Advocacy, Nicole Smith Futrell

Publications and Research

Every day the criminal legal system hauls poor and marginalized individuals through a process wrought with trauma, indignity, and abuse. Public defenders representing the criminally accused view their clients and the system from a unique vantage point: they bear witness to the human costs of a system that falls far short of its purported norms and ideals. For the public defender who works within this reality day in and day out, fighting for each individual client might feel limited in its wider impact. Some public defenders have found that using online and social media platforms, such as Twitter, to provide …

The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli

Atlantic Marketing Journal

The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research used …

Assessing Prevalence Of Eating Disorders Among College Students, Taylor Jordan Duncan

Honors Theses

Eating disorders have become a subject of concern for college-aged young adults in recent years. Risk factors like social media use are contributing to an increase in affected students, and research suggests that gender along with other variables plays a significant role. This thesis examined the current research on eating disorders and risk factors associated with their development. Through an online survey, information from freshman, sophomore, junior, senior, and graduate students at The University of Southern Mississippi regarding their current eating behaviors, feelings toward food and body, and demographic information was collected. Data collected indicated the student population’s level of …

Hiding In Plain Sight? The Impact Of Face Recognition Services On Privacy, James Richard Ortega

Computer Science and Engineering Theses

The public at large is increasingly concerned with privacy online. While the focus is on the data privately collected by platforms, there are also privacy concerns in the realm of public data. Seemingly innocuous information shared in public, on online platforms, can be pieced together to detrimentally affect one's privacy in unexpected ways. On YouTube there exists a rich public dataset for adversaries to analyze for the purposes of breaching privacy; particularly due to the intersection of location and facial data. The goal of this work is to characterize the privacy risks that exists on YouTube, and explore the viability …

Sponsored Messages In Facebook And Twitter News Feeds: An Examination Of Prevalence, Brands, And Products, Cynthia B. Hanson

Atlantic Marketing Journal

This paper compares the prevalence and nature of sponsored messages on Facebook and Twitter. Results of a content analysis of 180 sponsored messages from 65 screenshots provided by undergraduate student subjects showed significant differences in the product categories advertised on each platform, with sponsored messages for apparel and entertainment more prevalent on Facebook and financial products and services more prevalent on Twitter. The majority of the sponsoring advertisers on both platforms were from companies established after the year 2000; only seven percent were leading US advertisers; and only three advertisers—Amazon, Microsoft, and Toyota—appeared in both samples.

Deep Fakes: A Looming Challenge For Privacy, Democracy, And National Security, Danielle K. Citron, Robert Chesney

Faculty Scholarship

Harmful lies are nothing new. But the ability to distort reality has taken an exponential leap forward with “deep fake” technology. This capability makes it possible to create audio and video of real people saying and doing things they never said or did. Machine learning techniques are escalating the technology’s sophistication, making deep fakes ever more realistic and increasingly resistant to detection. Deep-fake technology has characteristics that enable rapid and widespread diffusion, putting it into the hands of both sophisticated and unsophisticated actors. While deep-fake technology will bring with it certain benefits, it also will introduce many harms. The marketplace …

Social Justice Through Social Media: The Use Of Twitter As A Tool For Activism In The #Metoo #Blacklivesmatter Era, Laura L. Coleman

LSU Master's Theses

This study focuses on social justice and how people on Twitter chose to talk about it. The rise of social media has allowed Twitter users to speak more freely in more spaces than one. The study compared two different sexual assault cases between Judge Brett Kavanaugh and Professor Christine Blasey; and Virginia’s Lt. Governor Justin Fairfax and Vanessa Tyson. Applying the social responsibility theory, which allows free press without any censorship, I then can see the tone of which Black Twitter users have when talking about two separate sexual assault cases. This study compares the use of the #BlackTwitter hashtag …

Can "Slacktivism" Work? Perceived Power Differences Moderate The Relationship Between Social Media Activism And Collective Action Intentions Through Positive Affect, Mindi D. Foster, Eden J.V. Hennessey, Benjamin T. Blankenship, Abigail Stewart

Psychology Faculty Publications

We argue that the often-used critique of social media activism as merely a ‘feel-good’ mechanism can be countered by conceptualizing social media activism as a necessary type of collective action (i.e., consensus mobilization), incorporating theory on the benefits of positive feelings for activism, and by examining how power may affect these relationships. Women from two different samples (MTurk and university) were randomly assigned to recall a high- versus low-power experience, view real-world events of sexism, and then complete questionnaires assessing endorsement of social media activism, positive affect, and collective action intentions. A dual moderated mediation analyses at the second stage …

That Uplifting Tweet You Just Shared? A Russian Troll Sent It, Darren Linvill, Patrick Warren

Publications

Internet trolls don’t troll. Not the professionals at least. Professional trolls don’t go on social media to antagonize liberals or belittle conservatives. They are not narrow minded, drunk or angry. They don’t lack basic English language skills. They certainly aren’t “somebody sitting on their bed that weighs 400 pounds,” as the president once put it. Your stereotypical trolls do exist on social media, but the amateurs aren’t a threat to Western democracy

Professional trolls, on the other hand, are the tip of the spear in the new digital, ideological battleground. To combat the threat they pose, we must first understand …

Surveillance And The Self: Understanding Privacy And Identity In Digital Environments, Alecea Ritter Standlee

Friday Forum

The widespread use of internet enabled devices among contemporary US adults has given rise to a series of questions about issues of identity, privacy and group behaviors. The increasing use of algorithmic systems in social media and the attendant privacy concerns among users may also contribute to increased levels of strategic management of identity among users. In order to contribute to this discussion, this project examines perceptions and practices of privacy and self-representation in digital spaces among college age adults 18-24. This project utilizes semi-structured interview data collected with college students in the Eastern United States and focuses on both …

Social Media Usage And Influenza Beliefs, Risk Perceptions And Behavioral Intentions Among Students At A University In Southeastern Us, Jingjing Yin, Pei-Ling Tseng, Kotwoallama Reine Zerbo, Zion Tsz Ho Tse, Levi Ross, Isaac Chun-Hai Fung

Journal of the Georgia Public Health Association

Background: To document social media usage for the retrieval of health information among college students; and to understand the beliefs, risk perceptions and behavioral intentions among participants who retrieved CDC influenza information via social media.

Methods: We conducted an online survey to a convenience sample of students at a university in Southeastern United States during Spring 2015. The survey was self-administered and every matriculating student received an electronic invitation to participate at least once.

Results: A total of 930 students completed the online survey. Most participants (n=905, 97.3%) reported that they had used a social networking site in the previous …

Utilization Of Social Media In Giving Information Related To Activities And Performance Of Legislative Members (-A Case Study Of Women Legislative Members In The Aceh People's Representative Council (Dpra), Ainol Mardhiah, Dadang Rahmat Hidayat, Agus Rahmat, Nuryah Asri Sjafirah

Library Philosophy and Practice (e-journal)

The existence of communication media cannot be separated from everyday human life today. Social media provides extraordinary benefits for members of Aceh House of Representatives (DPRA) to get closer to its people. The use of social media to socialize the performance of board members, absorb aspirations and information from the public. The qualitative research method and the case study approach used in this study, this study intends to describe the use of social media in providing information related to the activities and performance of women legislative members in the DPRA in carrying out political communication in Aceh's local parliament. The …

Impact Of Social Media On Academic Business School Libraries In India: An Empirical Study, Champeswar Mishra, Bulu Maharana Prof

Library Philosophy and Practice (e-journal)

Academic libraries are progressively using social media platform to connect users, felicitate services, promote resources, reach the outreach, and enhance visibility through online presence. This exploratory study will investigate the adoption rate of social media as an innovative medium to deliver services, explores influencing factors and examines the effectiveness of using social media tools in Indian business school libraries for the benefits of users. Findings demonstrate the approaches, strategies, and challenges of adopting social media for the benefits of library users. The present study, with its ambit, has included Academic Business School Libraries based on the National Institute Ranking Framework …

Media Empowers Brave Girls To Be Global Activists, Gayle Kimball

Journal of International Women's Studies

A surprising way to silence young women globally, in addition to overly protective families, is by scholars of youth studies and development professionals. Ageism against youth is rarely discussed, so this article reveals this academic bias that ignores or discounts youth voices—especially young women. However, in the safe space of their bedrooms, the Internet and the cell phone enable young women to express their voices, even to organize uprisings. They can get around family restrictions and desires to protect them by speaking publicly from a private space. Some media provide empowering images for young women activists and informative networks of …

Changes In Scholarly Reading In Finland Over A Decade: Influences Of E-Journals And Social Media, Elina Late, Carol Tenopir, Sanna Talja, Lisa Christian

School of Information Sciences -- Faculty Publications and Other Works

Nationwide surveys of researchers in Finland in 2007 and 2016 distributed with the assistance of FinELib, the Finnish national consortium, show that researchers use a growing range of sources to find and access scholarly articles and that some reading patterns are changing. The percentage of articles found by searching and browsing are decreasing, while researchers are using more social ways to locate articles. Research social networking sites are rated as important to their work. They read more onscreen, although still print some material out for final reading. Reading patterns for books are different, as researchers still rely more on printed …

Youtube Advertising Value And Its Effects On Purchase Intention, Duygu Firat

Journal of Global Business Insights

This study investigated the factors that affect the YouTube advertising value and its effect on purchasing intention. The data were gathered through a 52-item questionnaire administered to YouTube users (n = 420). Multiple regression analysis determined the effect of the factors on YouTube advertising value, and simple regression analysis determined the effect of its value on purchasing intention and ANOVA test was run to determine the differences of demographic groups via YouTube ads value. The findings indicated that informativeness and entertainment and trendiness had a positive effect on YouTube advertising value; however, irritation had a negative effect. In addition, …

Enacting Race And Class Online: Gatekeeping And Meaning Making On Reddit’S R/Brooklyn, Peter J. Sclafani

Dissertations, Theses, and Capstone Projects

In the following thesis I examine how race- and class-based power structures are conceptualized and actualized in the virtual sphere. The Internet as an “imagined community” upholds the historically embedded power structures that perpetuate deeply-rooted American hegemonic ideals as they relate to race and class.

To demonstrate the conceptualization of power structures in virtual space an analysis of discourse on the social media and news aggregate website, Reddit, that positions online conversations about race and class as an extension of the racial inequality present in social structures offline. Isolating gentrification, and topics related to gentrification such as new business openings …

Media Literacy Education In The Age Of Machine Learning, Teemu Valtonen, Matti Tedre, Kati Mäkitalo, Henriikka Vartiainen

Journal of Media Literacy Education

The media environment has radically changed over the past few decades. Transition and transformation of media platforms has enabled algorithms and automation to take over media processes such as production, content generation, curation, delivery, recommendation, and filtering of information. It has also enabled tracking of users’ actions, data mining, profiling, and the use of computational and machine learning techniques for purposes like behavior engineering, targeted advertisement, spread of mis- and disinformation, swaying political moods, and many others. In the field of media literacy education, the need to understand algorithm-driven media requires educators to re-think the connections between media literacy education …

Aesthetics Of Food: The Role Of Visual Framing Strategies For Influence Building On Instagram, Shuhan Yang

Theses

This thesis employs quantitative content analysis to investigate how social media influencers use aesthetic image design to engage followers. The study investigates the ten most-followed food influencers on Instagram in the United States. The study looks at the effectiveness of visual framing strategies, focusing on the images (N = 120) of influencers which have received more than 10,000 likes in 2017. Results show that food influencers prefer to post images about cooked food, without any decorations, using high contrast colors and close-up shots. Raw food images were found to be associated with cluttered composition and far away shoots, whereas cooked …

The New Adolescent: How Social Media Has Changed The Landscape And How Counselors Can Respond, Jonna Byars, Brad Imhoff, Daria Borislavova White

Faculty Publications and Presentations

Adolescents today occupy a different social space than any previous generation. Technology and social media have changed behavior and relationships, and there are many psychological consequences including rising levels of loneliness, depression, and suicide. As counselors we must recognize the changed world our children inhabit, and develop new strategies for helping teens and those who relate to them. How counselors can best respond to this new social space and original research on the impact of social media in several cultures will be covered.

A Pedagogy Of Techno-Social Relationality: Ethics And Digital Multimodality In The Composition Classroom, Kristin M. Ravel

Theses and Dissertations

I bring together the relational ethics of feminist critical theory with approaches of multimodal rhetoric to examine the ethical implications of composing on social media platforms. Most social media platforms are designed to value consumerism, efficiency, quantity of web traffic, and constant synchronous response over concerns of responsible and critical communication. I propose a rhetorical approach of techno-social relationality (TSR) as an intervention against such corporate-minded design. Through this approach, I argue that civil engagement is not limited to people’s social responsibilities but rather is entwined in complex, material-technical contexts. By considering the responsibility of our machines as much as …

A Multimodal Approach To Sarcasm Detection On Social Media, Dipto Das

MSU Graduate Theses

In recent times, a major share of human communication takes place online. The main reason being the ease of communication on social networking sites (SNSs). Due to the variety and large number of users, SNSs have drawn the attention of the computer science (CS) community, particularly the affective computing (also known as emotional AI), information retrieval, natural language processing, and data mining groups. Researchers are trying to make computers understand the nuances of human communication including sentiment and sarcasm. Emotion or sentiment detection requires more insights about the communication than it does for factual information retrieval. Sarcasm detection is particularly …

Partisan Selective Exposure To Fake News Content, Rahkman Ardi

Makara Human Behavior Studies in Asia

Selective exposure to political news in social media in Indonesia is escalating along with the increasing polarization of Indonesian people. This research aims to investigate: 1) differences in selective exposure to fake news content among incumbent and opposition supporters; 2) the association between critical thinking ability and partisans’ selective exposure. Repeated measures design was employed as the experiment design. Respondents were student activists of extra-campus organizations with particular political ideologies, who have pro-incumbent or pro-opposition preference. Seventy-one respondents were recruited, consisting of 34 incumbent (Jokowi) supporters and 37 opposition (Prabowo) supporters. Data was analyzed using independent t-test, a paired sample …

Scientific Twitter: The Flow Of Paleontological Communication Across A Topic Network, Richard T. Bex Ii, Lisa Lundgren, Kent J. Crippen

Instructional Technology and Learning Sciences Faculty Publications

The field of paleontology, which is based principally on observations of the natural world, includes an active community that is engaged across multiple social media platforms, consisting of museums, academic researchers, amateur fossil collectors, paleontological artists, and commercial fossil dealers. As such, it represents an ideal environment for examining the people, interactions, and flow of scientific information. Using interactions involving the four most popular Twitter hashtags for paleontology, this embedded mixed methods study defined the members of this social world and investigated how they influenced and controlled the flow of information, as well as how their expression of scientific practice …

The Relationship Among Social Media, Interpersonal Relationships, And Self-Conscious Emotions, Mikayla Stone

McNair Scholars Research

This study examined the relationship among social media, interpersonal relationships, and self-conscious emotions. Participants responded to surveys that were distributed on Facebook and through email. The participants varied in age, gender, and ethnicity. Each participant responded to a four-part online survey. The survey contained the following scales: TOSCA (assesses the self-conscious emotions of shame and guilt-proneness), Social Media Use (measures the usage of social media of the individual), and Dispositional Authenticity and Relationship Authenticity (measures interpersonal relationship). These three variables were analyzed quantitatively and compared to find significant negative correlations.