Digital Commons Network^™

Behind The Student Loan Debt Crisis, New Benefits Solutions, Sarah Min

Capstones

Two years ago, when Scott Thompson took over tech startup Tuition.io as chief executive officer in 2016, he felt as though he had to educate his clients about his product — a new benefit, managed by his software company that allows employers to help their employees repay their student loans.

Today, he doesn’t feel that need. When he recently walked into a Fortune 20 company with a stack of documents, his prospective clients said they understood his pitch and hardly required the introductory material. “I don’t evangelize anymore. We very rarely educate any longer,” Thompson said.

When Tuition.io was founded …

Brand Loyalty In The Cruise Sector: Age Cohorts, Gender, And Travel Attributes As Key Moderators For Relationship Marketing Theory, Stephen Wen-Hung Wang, Maxwell Kuo-Hsuan Hsu, Angeline Close Scheinbaum, Feng-Ming Tsai

Journal of Marine Science and Technology

Testing established theory in relationship marketing, we examine the impact of customer relationship management on customer satisfaction and brand loyalty in the context of the cruise industry. Individual differences such as age cohort (e.g., millennials, Gen X, baby boomers), gender, and consumers’ desired travel attributes are examined as moderators. Cruise vacation consumers at an international cruise harbor were approached to complete an in-person survey (n = 226). Empirical findings support extant theory in relationship marketing in that consumers’ perception of relationship investment raises satisfaction and, in turn, brand loyalty. Notably, when customer relationship investment is degenerated into a second order …

How Do Communication Modalities Influence Intergenerational Communication?, April Pierce, Candace Payne

Concordia Journal of Communication Research

This cross-sectional study analyzes the rapidly developing landscape of online communications. In particular, it studies the modalities used by three generations, which include baby boomers, Gen X, and Gen Y/millennials. In addition to analyzing their preferred methods, researchers also studied the conflicting views on other generations. This was done through data collected from an online survey administered via email and social media posts. It was hypothesized that the gaps in communication styles between different generations would be significantly different than the other generations mentioned. Researchers found that while generational differences are still present among the three demographics studied, a significant …

Millennials And The Increasing Use Of Social Media: Impact On The Employee Life Cycle, Sarah M. Pryor

Student Publications

The millennial generation is a generation of society that values technology, media, and connections, all three being equally important. This paper studies and theorizes the implications that social media has had on the workplace throughout the employee life cycle and how the traditional processes of this cycle have been altered. In the workforce, this aspect of the employee life cycle incorporates all different stages an employee goes through. From networking to being hired, to forming connections with co-workers, to working hard and performing well, to being fired, social media has impacted each stage of this cycle. Social media is a …

2018 Proceedings: Sixth Annual Reynolds Chair Symposium, Southern Adventist University School Of Education And Psychology, Bonnie Eder, Eliezer Graterol, Scott R. Ward, Douglas Jacobs

Reynolds' Chair Symposium Proceedings

This year’s Reynolds’ Symposium featured a partnering of the School of Religion with the School of Education and Psychology.

The Relationship Between Right-Wing Authoritarianism & Support For Military Action Among Millennial Voters, Jessica A. Nemet

Student Theses

This thesis examined the relationship between Right-Wing Authoritarianism (RWA) and Militarism among millennial students at John Jay College. Previous studies have already suggested a relationship between RWA, heightened perceived individual or communal threat, and aggressive attitudes – especially towards outsiders. Confirmatory Factor Analysis was used to gauge the level of authoritarianism and that was endorsed by each subject and these RWA factor scores were contrasted between participants who endorsed Militarism as a viable U.S. foreign policy tactic and those who did not. Consistent with our hypothesis, results suggest that individuals who supported militarism as a viable means to solving international …

A Study Of The Effect On Organizational Factors On Job Satisfaction Of Geriatric Practitioners Between Millennials And Older Generations, Peter (Minsuk) Jang

Electronic Theses and Dissertations

The purpose of this paper is to recognize and improve the understanding of social workers’ job satisfaction in the geriatric area. Low job satisfaction makes social workers want to move their field and change their career. The research is the conceptual model of the moderating effect of patient engagement. The hypothesis is that the organizational factors of this model (climate, workplace, pay, supervision) lead to low job satisfaction for social workers and the generation gap between Millennials and older generations will result in different job satisfaction. The assumption was that among the factors (climate, workplace, pay, supervision), salary has the …

Investing In Millennials, Thomas H. Martin

FinTech and Big Data

No abstract provided.

Mapping Citizen Journalists’ Profiles: A Case Study On Indonesian Net Citizen Journalist (Net Cj) Program, Asty Rastiya, Hendriyani Hendriyani, Indah Santi Pratidina

Jurnal Komunikasi Indonesia

Makna dari kata “warga” dalam konsep “jurnalisme warga” terus dibahas oleh para akademisi di bidang ini. Pembahasan berfokus pada keterampilan dan modal yang diperlukan jika seseorang berkeinginan untuk menjadi seorang jurnalis warga yang ideal. Jurnalis warga telah lama menghadapi prasangka karena minimnya pengetahuan akan jurnalisme dan rendahnya kualitas berita yang mereka buat. Terlepas dari itu, jurnalisme warga di Indonesia telah berkembang, sebagian besar karena pertumbuhan yang cepat dari telepon pintar dan pengguna media sosial. Penelitian ini menggunakan kasus program NET Citizen Journalist (NET CJ), sebagai komunitas jurnalis warga terbesar di Indonesia. Dengan memetakan profil anggota program CJ NET berdasarkan latar …

Millennial Voting Patterns In A Politically Polarized America, Nic Matthews

Honors College Theses

As the millennial population has grown into adulthood, this generation has been labeled as an entitled group which is politically inactive, with lower voter turnout than older generations. At the same time, existing literature shows that the federal government in America has become increasingly polarized over the past decades and less representative of the general population which still generally moderate. I argue that low voter turnouts for millennials are a direct result of this increased polarization as a more moderate young people feel like they are not represented by elite politicians, who generally fall into older generations and the highest …

Exploring Millennials’ Motives In Media Class Preferences: Advertising Implications, Alexandra Hutto, W. Wossen Kassaye

International Review of Business and Economics

Millennials have become a preoccupation for marketers, especially as they enter their peak earning and spending life stages. This exploratory study represents a touchstone to the motivations, beliefs, feelings, and behaviors members of the millennial cohort, those born between 1980-2000, exhibited toward three major media classes (print, broadcast, and Internet). Forty-one millennials participated in a series of synchronous online focus groups administered through a learning management system (LMS), or focus group chats (FGCs) for short. This study compares millennials’ views toward traditional media (namely, television and newspapers) against the Internet with an emphasis on perceived advantages and disadvantages of each …

Where Are We Going? : A Critical Analysis Of Millennials And The Traditional Church, Riley Ferguson

Celebration of Learning

Walk into any given Protestant church on any given Sunday morning, outside of Christmas and Easter; what you will most likely see is the pastor at the front of the congregation running through the week’s prayers, a piano/organ playing, a cross somewhere at the front, but what you will not see is a great multitude of young adults between the ages of 18-29 (Kinnaman). There is a problem with millennial church membership and it is deeply impacting our congregations and how faith is being understood today. Pastors, church leaders, and congregations have been trying to find ways to solve the …

Advancing Methodology: From Mapping To Mobile Messaging Campaign, Elizabeth Kiss, Mary Jo Katras, Joan Koonce, Ken Martin, Dena Wise, Katherine Mielitz, Virginia Brown

Journal of Human Sciences and Extension

This article describes the progression of the Health Insurance Literacy (HIL) Action Team’s efforts from the initial charge by the Extension Committee on Organization and Policy (ECOP) of identifying priorities for Cooperative Extension health programming to developing and testing a national mobile messaging campaign designed to change health insurance knowledge, confidence, and behaviors of millennials. It highlights relevant empirical literature, summarizes the results of a national pulse online survey administered to Extension professionals and how they were applied to this project, reviews the Design Thinking and concept mapping process, and describes the development and testing of mobile messages. Anticipated outcomes …

A Confident Culture For Creativity? Creative Self-Efficacy And Innovation Behavior Moderated By Perception Of Culture: Millennials Versus Generation Xers, Karen Bartuch

College of Business Theses and Dissertations

Innovation is a strategic priority for many companies today and some are more successful at it than others. This study aims to understand what factors affect the innovation behavior of employees. Specifically, this study examined the perceptions of creative self-efficacy (CSE) in individuals and their innovation behavior. In addition, individual perceptions of culture for innovation within their organization were measured to determine how culture affects the relationship between CSE and innovation behavior. According to social cognitive theory (SCT), an individual’s behavior, cognitions and the environment influence each other in a dynamic fashion.

Given the prevalence of millennials in the workforce …

The Rearview Mirror And Windshield: Utilizing The Intersection Of Nostalgia And Neophila To Target Today's Consumers", Hannah Lucile Hungate

Marketing Undergraduate Honors Theses

In a technologically-advanced, rapidly-changing business world, successful marketing practice is becoming more and more elusive to the competing corporations. Two popular tactics—nostalgia and neophilia—have been shown to both dazzle and destroy, depending upon their use. These concepts have been utilized by a variety of brands—some of the world’s largest beverage companies, the most popular application of 2016 and air fresheners, to name a few—and have resulted in heavy profits and losses for the companies.

Nostalgia and neophilia in marketing must first be analyzed as individual concepts, each with their own merits and disadvantages, and then viewed as an intersection where …

An Investment Guide For Millennials, Joshua Perkins

Senior Honors Projects

While almost a majority of Gen Xers and Baby Boomers invest in the stock market, only a mere one-third of Millennials invest. In today’s economy, Millennials experience a range of financial challenges, including student debt, rising rents, and lower starting salaries. A recent study has found that the average retirement age for Millennials will be 75 years old, 10 years older than the average retirement age today. Most young adults do not realize the importance of saving, investing early, and the power of compounding returns in order to be more financially stable in the future.

Over the course of my …

Factors Influencing Millennials’ Perception Of And Attitudes Toward Therapy, Kaylee Jackson

Electronic Theses and Dissertations

The millennial generation (those born after 1985) appears to be seeking mental health services (MHS) less frequently than older generations. Additionally, this generation is reportedly more narcissistic and entitled than older generations and have maladaptive helicopter parents. One explanation for millennials’ underutilization of MHS would be to attribute this to their narcissism, entitlement, and helicopter parents. The purpose of this study was to investigate whether differences exist between millennials and non-millennials regarding their levels of narcissism, entitlement, experiences of helicopter parenting, and attitudes towards therapy. Additionally, the study predicted that increased levels of narcissism, entitlement, and helicopter parenting would be …

Symbolism As The Language Of Millennials, Esther L. Mazor

Linguistics Senior Research Projects

This paper is a linguistic analysis of symbols in regard to marketing strategies becoming relevant to the Millennial generation. This study aims to examine how technological advances affect Millennial characteristics and behaviors arnd contribute to the growing phenomenon of visual literacy. Research on the topic was synthesized and used to create a survey with various symbols. Utilizing Abdullah and Hubner’s (2006) semiotic design analysis of icons and pictograms, fourteen popular brand name symbols were chosen to be first analyzed and then anonymously named by Millennials. This study found that marketing professionals’ strategies are successfully relevant to the Millennial generation, causing …

Millennial Culture And Epistemology: Exploring The Meaning-Making Discourse Of An Emerging Generation, Sophia Driscoll Gamber

Sociology Honors Papers

Millennial Culture and Epistemology takes a mixed methods approach to understanding the culture and epistemological processes of the current cohort of millennial undergraduate students at a small residential liberal arts college. The study first identifies specific trends in epistemological frameworks, ethics, and claimed spiritual/religious identities among a sample of undergraduate students and finds that students are commonly utilizing subjectivist epistemological frameworks that are built around cultural relativism and skepticism. The study then unpacks markers of undergraduate millennial culture as they relate to epistemology and finds that students’ stances on issues of community, social ethics and responsibility, religion, and spirituality are …

Mentoring The Next Generation Of Librarians.Ppt, Tiffney Gipson

Tiffney Gipson

"I Never Expected This": Expectancy Violations And Stress In Millennials, Sarah Pogue

Honors Theses

Millennials are said to be the most stressed out age group in the United States (Coccia, & Darling, 2016). Between general life stressors and the new stress that has emerged due to the increase in technology and social communication, millennials are simply overloaded with stress from all angles. In order to communicate and make sense of this stress, most millennials find themselves discussing these stressful events with their close friends. In fact, according to Jody Koenig Kellas, Haley Kranstuber Horstman, Erin K. Willer, and Kirsten Car (2015), 95% of people tell stories about stressful events soon after they occur to …

Marketing Within Student Affairs: What Is The Silver Bullet?, Sydne Rensing

Research Papers

Many universities struggle with student engagement on their campuses. The word “engagement” covers a broad spectrum of involvement and could be anything from attending events or programs, recreational activities at the student union, participating in contests, being a part of Greek life or registered student organizations, to following campus departments on social media or having a student job. Because involvement plays such a significant role in the overall university experience, it is vital to understand the needs of the current student population, market correctly, and encourage experiences outside of the classroom that will enhance students’ education and cultivate a well-rounded …

Herzberg's Two Factor Theory Of Motivation: A Generational Study, Daniel T. Bevins

Honors Theses

Herzberg’s Two Factor Theory of Motivation: A Generational Study

Daniel T. Bevins

Dr. Beth Polin

Department of Management, Marketing, and International Business

This study attempts to fully investigate the well-researched and world-renowned theory—The Two Factor Theory of motivation by Frederick Herzberg. One might notice after being engulfed in the plentiful research of the theory that there is a gap in the research. There is no research on how the Two Factor theory differs among varying generations. This research paper attempts to fill that void by diving into a targeted study of Baby Boomers and Millennials. This study is focused on …

Exploring The Impact Of Grit And Sponsorship On Female Leadership And Aspirations, Melissa Ann Simones Landry Ma

All Student Scholarship

This mixed methods case study explored the impact of grit and sponsorship experiences of millennial females on their leadership aspirations and attainment of leadership positions. Six females in the same field of occupation in New England served as the participants. The case study focused on the experiences of two participants (one with the highest grit score and one with the lowest grit score). The participant with the highest grit score demonstrated both the attainment of a leadership position and aspirations for greater leadership positions in the future, as compared to the less gritty individual who had attained a leadership position …

Examining Generational Differences In The Workplace: Employee Engagement Practices And Their Impact On Retention Of Different Generations Of Human Resources Employees In Higher Education, Lamija Basic

Dissertations

Purpose: The purpose of this quantitative study was to identify the employee engagement practices that Baby Boomer, Generation X, and Millennial human resources (HR) employees in four-year private institutions of higher education (IHEs) in southern California perceive as most important to their retention. The secondary purpose of the study was to determine the similarities and differences between the engagement practices considered most important for retention by Millennial HR employees compared to Baby Boomer and Generation X employees in IHEs.

Methodology: A quantitative descriptive, nonexperimental research design was selected for this study. The population included three generations of HR professionals working …

Generational Growing Pains As Resistance To Feminine Gendering Of Organization? An Archival Analysis Of Human Resource Management Discourses, Kristen Lucas, Suzy D'Enbeau, Erica P. Heiden

Kristen Lucas

Guided by a feminist communicology of organization framework, we examine generational growing pains by analyzing discourses appearing in HR Magazine at three different points in time, which approximately mark the midpoint of Baby Boomers’, Gen Xers’, and Millennials’ initial entry into the workplace. We reconstruct historically situated gendered discourses that encapsulate key concerns expressed by human resource management professionals as they dealt with younger generations of workers: Personnel Man as Father Knows Best (1970), Human Resource Specialist as Loyalty Builder (1990), and Talent Manager as Nurturer (2010). We propose that frustrations expressed by older generations about Millennials may not be …

Twitter Chats As A Research Tool: A Study Of Young Adult Financial Decisions, Barbara O’Neill, Yilan Xu, Carrie L. Johnson, Elizabeth Kiss

Journal of Human Sciences and Extension

Many researchers collect online survey data because it is cost-effective and less time-consuming than traditional research methods. This paper describes Twitter chats as a research tool vis-à-vis two other online research methods: providing links to electronic surveys to respondents and use of commercially available survey panels through vendors with readily available respondents. Similar to a face-to-face focus group, Twitter chats provide a synchronous environment for participants to answer a structured series of questions and to respond to both the chat facilitator and each other. This paper also reports representative responses from a Twitter chat that explored financial decisions of young …

Marriage, Millennials, And Massive Student Loan Debt, Victoria J. Haneman

Victoria J. Haneman

The purpose of this Essay is to explore the idea that the student loan indebtedness bearing down upon the majority of today’s college graduates creates economic insecurity that forces borrowers to reject or significantly delay marriage, and that burden, taken together with an already lukewarm Millennial attitude, may not bode well for the future of the institution. Record numbers of Millennials have rejected the traditional path of marriage-homeownership-children, and the percentage of Millennials who will marry by age 40 is projected to fall lower than the figure for any previous generation of Americans. To the extent that marriage is an …

A Demographic Bridge To America’S Diverse Future, William H. Frey

Brookings Scholar Lecture Series

As a bridge generation between a whiter older America and the more multi-hued country of the future, as leaders and role models, millennials will play an important part in achieving the success of subsequent generations. This lecture explores why their diversity is a consequential demographic attribute of millennials, how they differ from earlier young adult generations and why they represent a bridge to America’s future- in Las Vegas- and in other parts of the country.

Fostering Innovation And Entrepreneurship: Shark Tank Shouldn't Be The Model, Brian Kingsley Krumm

Arkansas Law Review

For the past half century, innovation has driven the economic growth that has made the American economy the envy of the world. For most of this period, venture capitalists provided not only the capital that new innovative companies needed, but also the management expertise.