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2006 Safety Belt Usage Survey In Kentucky, Kenneth R. Agent, Eric R. Green
2006 Safety Belt Usage Survey In Kentucky, Kenneth R. Agent, Eric R. Green
Kentucky Transportation Center Research Report
The objective of this study was to establish 2006 safety belt and child safety seat usage rates in Kentucky. The 2006 survey continues to document the results after enactment of the original “secondary enforcement” statewide mandatory safety belt law in 1994 and the change to “primary enforcement” which was enacted in 2006. Data were collected at 200 randomly selected sites spread across Kentucky. Data from the individual sites were combined into a statewide percentage considering roadway functional classification, geographic region, and vehicle miles traveled. The data show that the usage rate in 2006 (67.2 percent) was slightly higher than that …
Evaluation Of Kentucky’S “Buckle Up Kentucky: It’S The Law And It’S Enforced” 2006 Campaign, Kenneth R. Agent, Eric R. Green, Ronald E. Langley
Evaluation Of Kentucky’S “Buckle Up Kentucky: It’S The Law And It’S Enforced” 2006 Campaign, Kenneth R. Agent, Eric R. Green, Ronald E. Langley
Kentucky Transportation Center Research Report
The objective of this report was to document the results of the “Buckle Up Kentucky: It’s the Law & It’s Enforced” 2006 campaign in Kentucky. The campaign involved a combination of earned media, paid media, and enforcement. The earned media started about five weeks prior to Memorial Day 2006 and continued through the enforcement periods. Two separate paid media campaigns and enforcement periods were conducted. One dealt specifically with pickups while the other was a general campaign for all drivers. The pickup media campaign started four weeks prior to Memorial Day and lasted two weeks followed by a one-week enforcement …