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Relationship Advertising: Investigating The Strategic Appeal Of Intimacy (Disclosure) In Services Marketing, Andrea Diahann Gaye Scott
Relationship Advertising: Investigating The Strategic Appeal Of Intimacy (Disclosure) In Services Marketing, Andrea Diahann Gaye Scott
USF Tampa Graduate Theses and Dissertations
One approach to communicating and thereby building a close relationship with consumers is via advertising. In other words, if service providers can invoke feelings of connection and intimacy--where consumers feel understood, cared for, and validated--through advertising, a stronger bond and sense of loyalty is likely to follow. When intimacy is conceived as knowing and being known by another, which incorporates mutual and reciprocal (though not necessarily equal) liking and vulnerability, its application extends beyond romantic relationships to the current context of relationship and services marketing. This research provides empirical support for the use of intimacy as an appeal in services …
The Multiple Roles Of Low Income, Minority Women In The Family And Community: A Qualitative Investigation, Avery E. Goldstein, Wendy Reiboldt
The Multiple Roles Of Low Income, Minority Women In The Family And Community: A Qualitative Investigation, Avery E. Goldstein, Wendy Reiboldt
The Qualitative Report
This longitudinal, ethnographic research study was incepted to investigate service use among families living in poor urban communities. Themes that emerged during data collection focus on the variety of roles played by women, in the home, and in the neighborhood. We identified numerous strengths exhibited by women, that is, roles that help families adapt and survive. Over a two-year period, we spent time with families, in their homes, and in their communities. Not only did the women fulfill multiple roles in the family, but they performed care taking functions within the community as well. A more complete understanding of family …
Duquesne University Idpel Cohorts: A Laboratory For Leadership?, Phillip Diller
Duquesne University Idpel Cohorts: A Laboratory For Leadership?, Phillip Diller
Electronic Theses and Dissertations
This qualitative evaluation study examined the contribution of the Duquesne University Interdisciplinary Doctoral Program for Educational Leaders (IDPEL) cohort participation to the school leadership practices of IDPEL students. Participants in the research were members of the Pittsburgh IDPEL cohorts of 2000 and 2003, currently employed as school leaders, who changed jobs within one year of beginning their IDPEL coursework. In order to approximate longitudinal data regarding leadership behaviors, respondents were colleagues of the participants, both past and present. Respondents completed the Leadership Practices Inventory -- Observer (Kouzes and Posner, 2003) describing the participants' leadership behaviors. Responses from respondent colleagues were …