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Theses/Dissertations

Memory

2014

University of Central Florida

Mass Communication

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(Tele)Presence In Mediated Worship: The Influence Of Antecedent Traits And The Effect On Memory, Enjoyment And Behavior, Brian Klebig Jan 2014

(Tele)Presence In Mediated Worship: The Influence Of Antecedent Traits And The Effect On Memory, Enjoyment And Behavior, Brian Klebig

Electronic Theses and Dissertations

This study examines the phenomena of (tele)presence in the distinct mediated environment of an online Christian worship service. A quantitative field experiment involving 48 participants who had just viewed a religious Internet broadcast was undertaken. Individual differences in personality and religiosity are examined in tandem with (tele)presence as predictors of a number of outcome variables, including memory, enjoyment of the online worship service and behavioral intention to be more active with the church. The results showed no significant relationship between religiosity and the experience of (tele)presence, but that users who experienced greater (tele)presence enjoyed the service more, had a greater …