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Theses/Dissertations

Gender

Social and Behavioral Sciences

University of South Carolina

2021

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“Before The World Gets Them”: The Impact Of Racialized Parenting On Black Mothers, Mia Brantley Oct 2021

“Before The World Gets Them”: The Impact Of Racialized Parenting On Black Mothers, Mia Brantley

Theses and Dissertations

This dissertation explores the distinct practices Black women implement to protect their children from both actualized and anticipatory experiences of racism, as well as its effects on their mothering experiences, health and well-being, as well as how they manage the emotional and mental toll of their children’s experiences. Race plays an integral role in shaping mothering practices. More specifically, motherwork examines how Black mothers ensure the physical, mental, and emotional survival of their children in the face of micro-and macro-level structures that perpetuate racism and inequality. However, much is left to explore regarding the interconnectedness between Black women’s motherwork, linked …


The Dominance Of Masculinity: How The Expectation Of Stereotypical Gender Role Performance Undermines The Productivity Of Gay Men Working In Public Accounting Firms, Joshua Leinheiser Apr 2021

The Dominance Of Masculinity: How The Expectation Of Stereotypical Gender Role Performance Undermines The Productivity Of Gay Men Working In Public Accounting Firms, Joshua Leinheiser

Senior Theses

Discrimination against LGBTQ employees in business settings has been shown to be a problem and negatively affects these employees’ productivity and well-being. In particular, discrimination against gay and other queer men often stems from the view that homosexuality is emasculating and conflicts with traditional expectations of male gender performance. This is seen as undesirable in business since traditional masculinity is seen as useful due to its association with competitiveness and control.

The purpose of this study is to determine whether this paradigm extends to the workplaces of public accounting firms. A survey containing questions about gender, sexuality, gender expression, experiences …


The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser Apr 2021

The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser

Senior Theses

This study analyzes the growing subsection of female sports fans. Through a review of scholarly research articles, this study examines female sports fan motivations and behaviors and how they differ from the classic male sports fan. Additionally, this study aims to investigate how sports marketing executives try to appeal to women as sports consumers and how these practices have begun to change in recent years. This study will provide a summary of existing research on female sports fans along with a review of marketing initiatives used to engage female sports fans.