Digital Commons Network^™

The Impact Of Candidate Sex On Electoral Success In Nonpartisan State Supreme Court Elections, Emma Dickson

Senior Theses

Women in the United States remain underrepresented in politics, both in the legislature and the judiciary. As the court of last resort in each state, state supreme courts serve as important judicial policymakers, and women should be involved in their decision-making processes. This study examines the impact of a judicial candidate’s gender on electoral success and competitiveness to determine if voters hold biases against women fueled by gender stereotypes. I test my theory using general election data from the 15 states that held nonpartisan state supreme court elections from 2000 to 2020. The influence of candidate sex is assessed using …

The Dominance Of Masculinity: How The Expectation Of Stereotypical Gender Role Performance Undermines The Productivity Of Gay Men Working In Public Accounting Firms, Joshua Leinheiser

Senior Theses

Discrimination against LGBTQ employees in business settings has been shown to be a problem and negatively affects these employees’ productivity and well-being. In particular, discrimination against gay and other queer men often stems from the view that homosexuality is emasculating and conflicts with traditional expectations of male gender performance. This is seen as undesirable in business since traditional masculinity is seen as useful due to its association with competitiveness and control.

The purpose of this study is to determine whether this paradigm extends to the workplaces of public accounting firms. A survey containing questions about gender, sexuality, gender expression, experiences …

The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser

Senior Theses

This study analyzes the growing subsection of female sports fans. Through a review of scholarly research articles, this study examines female sports fan motivations and behaviors and how they differ from the classic male sports fan. Additionally, this study aims to investigate how sports marketing executives try to appeal to women as sports consumers and how these practices have begun to change in recent years. This study will provide a summary of existing research on female sports fans along with a review of marketing initiatives used to engage female sports fans.

Violence In The Hands Of Women: An Analysis Of Gendered Violence In Life Is Strange And Before The Storm, Mitchi Anne Maja

Senior Theses

This thesis is an analysis of the video games Life is Strange and Before the Storm and how they serve to reflect social expectations and norms placed upon both women and men even today. Cultural studies recently accepted video games as a form of media to study, especially with the prevalence and accessibility of video games in various platforms. Violence in video games is culturally associated with men and the male audience; my analysis focuses on violence in the hands of women. By analyzing the choices I made as a player and how these games present their narratives and characters, …

The Effect Of Professional Sports Success On Youth Participation: Growing The Game Of Women's Ice Hockey, Kiley C. Burns

Senior Theses

In February of 2018, the United States Women’s National Ice Hockey Team (Team USA) won gold at the Winter Olympics for the first time since 1998. The problem surrounds the unique components of the sport of ice hockey and identifying how to capitalize on international success to increase youth participation. The purpose of this study is to 1) identify the components needed to grow the game of female youth ice hockey, and in doing so, 2) identify the main barriers inhibiting the growth of female youth ice hockey. The research relies on semi-structured interviews with ice hockey experts including current …

Music And Gender, Chris Buckman

Senior Theses

The purpose of this research project was to conduct a study on the correlation between gender and music listening habits. Based on the results of a music survey, the author tested four hypotheses: females have wider genre preference range than males, females spend more time listening to music, males and females listen to music for different reasons, and males and females prefer different genres of music. Analysis was performed using a variety of hypothesis testing methods in R. Only one hypothesis was rejected out of the four—that males and females prefer different genres. Discussion is presented on why this is …

The Woman Card: Hillary Clinton's 2016 Presidential Campaign As A Case Study On America's Gendered Politics And Their Impact On Female Presidential Campaign Efficacy, Skylar Mcclain

Senior Theses

I posit that the gendered American cultural expectations for women, although they are not as rigid as they once were, inhibited the efficacy of Hillary Clinton’s 2016 presidential campaign and impacted voter behavior. By assessing the indicators most commonly used in gender stereotypes; personality traits, domestic behaviors, occupations, and physical appearance, it is possible to construct a realistic portrait of Clinton’s public gender persona and the resulting electoral response.