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Understanding The Role Of Interactivity And Explanation In Adaptive Experiences, Lijie Guo Aug 2023

Understanding The Role Of Interactivity And Explanation In Adaptive Experiences, Lijie Guo

All Dissertations

Adaptive experiences have been an active area of research in the past few decades, accompanied by advances in technology such as machine learning and artificial intelligence. Whether the currently ongoing research on adaptive experiences has focused on personalization algorithms, explainability, user engagement, or privacy and security, there is growing interest and resources in developing and improving these research focuses. Even though the research on adaptive experiences has been dynamic and rapidly evolving, achieving a high level of user engagement in adaptive experiences remains a challenge. %????? This dissertation aims to uncover ways to engage users in adaptive experiences by incorporating …


Integrating Emotional Affect Into Bear Viewing Management And Bear Safety Education, John Nettles May 2020

Integrating Emotional Affect Into Bear Viewing Management And Bear Safety Education, John Nettles

All Theses

The popularity of viewing wildlife, specifically brown bears (Ursus arctos), is increasing rapidly throughout North America, from Yellowstone National Park (NP) to Denali National Park. In addition, population distributions of both humans and brown bears are expanding, creating larger areas of overlap and an increased possibility of human-bear interactions. In order to prevent negative encounters and injury to either species, park managers must continue to work to encourage appropriate behavior among local residents as well as park visitors. Human behavior, however, is a result of many complex factors, including emotion and cognition. Despite this, the effects of emotions on human-wildlife …


Applications Of Adaptive Decision Making Under Risk In Health Contexts, Drew Morgan Link Aug 2018

Applications Of Adaptive Decision Making Under Risk In Health Contexts, Drew Morgan Link

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Research in multi-attribute decision making and how people adapt strategy selection to changes in information suggest an influence of the task environment such as increases in task complexity, time pressure, or difficulty. Decisions made within a health context provide similar scenarios in which the environment can affect multi-attribute decision making strategies. This study sought to understand the influence of the seriousness and prevalence of a disease on decision outcomes and decision-making processes within the context of vaccination. Twenty-nine participants viewed eight hypothetical scenarios involving illnesses reported in the local area or associated with travel. In the scenarios, four illnesses were …


Affective Gaming: At The Intersection Of Rhetoric, Affect, And Video Games, Joshua A. Wood May 2018

Affective Gaming: At The Intersection Of Rhetoric, Affect, And Video Games, Joshua A. Wood

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Affective Gaming is an intervention in the field of game studies, designed to address the lack of racial diversity in games. I examine the role that emotion plays in games by melding game studies and rhetorical theory with affect theory and critical identity studies. I build a theory of gaming that is attuned to the way games provoke emotion in players in order to bring a new understanding of identity to game studies. I then turn towards a theory of game design that uses affect toward a rhetorical end, and finally turn this toward games in the classroom. I also …


Measuring Arousal Through Physiological Responses To Packaging Designs: Investigating The Validity Of Electrodermal Activity As A Measure Of Arousal In A Realistic Shopping Environment, Daniel Hutcherson May 2013

Measuring Arousal Through Physiological Responses To Packaging Designs: Investigating The Validity Of Electrodermal Activity As A Measure Of Arousal In A Realistic Shopping Environment, Daniel Hutcherson

All Theses

The validity of electrodermal activity is investigated in the context of packaging design evaluation as a sensitive measure of arousal. Analysts agree that purchasing decisions are subconscious and emotional decisions, contrasted against the popular belief that consumers make purely rational decisions. To understand the personal and rapid character of a consumer's purchasing decisions we must find methods of which to measure and interpret consumer reactions to various packaging designs. Focus groups are discussed as antiquated research methods and new, advanced technologies are outlined as physiological responses. Past literature displays methodological approaches to using electrodermal activity measures in consumer studies, however …


The Influence Ofattribute Performance Appraisal, Emotion And Time On The Satisfaction Response Of Golf Travelers, Brian Krohn Dec 2008

The Influence Ofattribute Performance Appraisal, Emotion And Time On The Satisfaction Response Of Golf Travelers, Brian Krohn

All Dissertations

Golf travel has been shown to be a strong component of the economy for regions that rely on tourism for generating revenue (Flowers, 2006). As a reflection of the importance of this component of the tourism industry, researchers have examined the components of the golf travel experience (Petrick & Backman, 2002). One methods to examine the quality of the experiences is to examine variables such as perceived value (Hutchinson, Lai & Wang, in press), loyalty (Backman, 1991) and satisfaction (Petrick & Backman 2001, 2002b).
Consumer behavior research has looked at satisfaction as a gauge of the quality of the experience …