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Understanding News Media Viewing And Selection Patterns: Fomo And User Consumption Of News Content On Social Media Interfaces, Nicolette D. Christopher
Understanding News Media Viewing And Selection Patterns: Fomo And User Consumption Of News Content On Social Media Interfaces, Nicolette D. Christopher
Honors Undergraduate Theses
The current study employs a regional sample in order to investigate the phenomenon of fear-of-missing-out (FoMO), the awareness associated with the fear that other individuals are having a more pleasurable experience that one is not a part of. The current study uniquely examines the role that FoMO plays in viewing patterns associated with news content on social media interfaces. The 10-item scale created by Przybylski, Myrayama, DeHaan, and Gladwell in 2013 was used as a basis to discover the degree of FoMO participants experience while online, while other questions of the survey serve to collect data about participants sociodemographic's, engagement …
The Role Of Content Modality On The Likability Of An Online Communicator, Rebecca L. Pharmer
The Role Of Content Modality On The Likability Of An Online Communicator, Rebecca L. Pharmer
Honors Undergraduate Theses
With the growing popularity of social media platforms like Facebook, human interaction in online environments is increasing. As a result, social perceptions of the individuals "behind the screen" has become a topic that needs to be explored. The present study explores how the media platform (specifically Facebook post versus Video) affects perceptions of an individual with a controversial opinion. Potentially, the same content in a video format may increase the likability of the presenter in contrast to reading the same opinions in Facebook posts. The present study examined the role of alignment of opinion (agree vs. disagree with presenter) and …