Digital Commons Network^™

Help Me Be Healthy: Perceptions Of Social Support In An Online Weight Loss Program, Brittany Davies

Electronic Theses and Dissertations

As technology changes, so do the ways in which we receive information, provide information and interact with one another. The exchange of social support is increasingly mediated by technology in the realm of health, nutrition, and fitness (Dahl, et al 2015; Wright et al 2011). Commercial weight loss and healthy lifestyle initiatives such as the Beachbody programs incorporate social media and web applications to reach a broader consumer base with individualized programming options. The present study, guided by optimal matching theory and the helper theory principle, employed online participant-observation and in-depth, semi-structured interviews with Beachbody coaches and participants to investigate …

Digital Citizenship Tools For Cause-Based Campaigns: A Broadened Spectrum Of Social Media Engagement And Participation-Scale Methodology, Jennifer Miller

Electronic Theses and Dissertations

Digital Citizenship Tools for Cause-Based Campaigns: A Broadened Spectrum of Social Media Engagement and Participation-Scale Methodology develops and applies two new tools for understanding, measuring, and recursively adjusting small to medium-size social media-based philanthropic campaigns to better foster participation and engagement—in other words, democratic digital citizenship. First, a theoretical model is offered broadening current binary conceptions of success and failure or impact of campaigns, situating specific participant actions in social media on a spectrum. Then, from that model, a new methodology is provided to measure participation and engagement generated by campaign posts. Recommendations are also offered for recursively adjusting campaign …

Public Speaking Instructors' Perceptions Of College Students Who Stutter, Charlotte Harvey

Electronic Theses and Dissertations

This study queried collegiate level instructors of public speaking asking if there was a gender based difference in their attitudes and beliefs about stuttering. The survey examined for relationships between instructor level of education and: sources of knowledge, knowledge of causation and, amount of knowledge about stuttering. Communication literature searches indicated there were few, if any, studies which specifically addressed the knowledge levels, sources of knowledge and causation information for stuttering. Stuttering occurs in approximately 1% of the worldwide population so it is reasonable to expect that most collegiate level instructors would have individuals who stutter presenting in their classrooms. …

Using Hashtags To Disambiguate Aboutness In Social Media Discourse: A Case Study Of #Orlandostrong, Nicholas Dearmas

Electronic Theses and Dissertations

While the field of writing studies has studied digital writing as a response to multiple calls for more research on digital forms of writing, research on hashtags has yet to build bridges between different disciplines' approaches to studying the uses and effects of hashtags. This dissertation builds that bridge in its interdisciplinary approach to the study of hashtags by focusing on how hashtags can be fully appreciated at the intersection of the fields of information research, linguistics, rhetoric, ethics, writing studies, new media studies, and discourse studies. Hashtags are writing innovations that perform unique digital functions rhetorically while still hearkening …

A Qualitative Analysis Of Key Concepts In Islam From The Perspective Of Imams, Chandler Dobiyanski

Electronic Theses and Dissertations

The continuous occurrence of terrorist attacks in the name of Islam has shown this ideology and its tenets are at least somewhat connected to jihadists committing attacks in its name. This ideology in terms of 13 themes was investigated by the researcher in 58 sermons outlined in the tables in the appendix. These themes include: brotherhood, death, freedom, human rights, justice and equality, love, oppression, peace and treaty, self-defense, sin, submission, terrorism and truth vs. lies. The researcher used a sample of 10 sermons from U.S.- born imams and 10 sermons from foreign-born imams as the basis for the analysis …

Holding Off On The Fun Stuff: Academic Media Multitasking And Binge Watching Among College Students, Kelly Merrill Jr.

Electronic Theses and Dissertations

College students are often faced with the temptation of engaging in academic media multitasking and binge watching or completing their academic coursework in a timely and effective manner. A quantitative survey (N = 651) explored trait individual differences in self-control and academic delay of gratification and situational individual differences in enjoyment, reward, procrastination, regret, and guilt as predictors of academic media multitasking frequency, binge watching frequency, and binge watching duration. Stepwise regressions reveal that self-control is not a predictor of these media behaviors, while age and greater enjoyment were the only predictors of academic media multitasking and gender and greater …

Organizational Legitimacy As Co-Created Value, Christina Maria Olsen

Electronic Theses and Dissertations

The purpose of this study is to explore how co-creational processes contribute to organizational legitimacy as a valuable outcome for organizations. 13 semi-structured in-depth interviews were conducted with digital communication professionals from a variety of organizations in the United States to better understand the use of social media platforms and perceptions of value from engaging with stakeholders in co-creation. Results showed that organizations engaged in co-creation of brand meaning via different methods such as referrals and feedback and that organizations reached different kinds of outcomes via these co-creational processes. These include being a resource for stakeholders, gaining brand advocates, reaching …

Analysis Of United States Congresswomen's Tweets During The 2017 And 2018 Women's Marches Against Donald Trump In The U.S., Cynthia Nnagboro

Electronic Theses and Dissertations

This thesis analyzes the content of United States Congresswomen's Tweets during the 2017 and 2018 Women's March on Washington (WMW). The research is based on the media framing theory. Previous literature has asserted that women in Congress place a higher priority on women's issues than other policy legislations. This study sought to determine the degree to which these assertions were true by analyzing Congresswomen's tweets during the WMW. A total of 1950 tweets from Congresswomen were collected during four days and analyzed for content and tone. Findings in this thesis invalidate that claim as the results of the investigation shows …

What #Nowomanever Wants To Hear: The Social Construction Of Corrective Facework After Street Harassment, Emily Knapp

Electronic Theses and Dissertations

The purpose of the present study was to investigate the social construction of women's corrective facework after experiencing gender based street harassment. A thematic analysis using open coding was used to explore, examine, and identify themes within the data. Three major themes were revealed in the data and they are 1) a resistance against a cycle of facework, 2) public spaces without accountability, and 3) disproportionate responses from men. In addition to the three themes, I will present an interpretation of Twitter as a public journal used to resist normative realities of gender based street harassment. These results are important …

A Complex Calculus: How Message Format And Processing Route Coordinate To Influence Hpv Vaccination Message Persuasiveness Among Young Adults, Laura Boutemen

Electronic Theses and Dissertations

Human papillomavirus (HPV) infection may lead to cancer and genital warts yet can be prevented by a safe and effective vaccine recommended for individuals up to 26 years old. HPV vaccination rates remain low among college aged adults that represent a catch-up population still eligible to receive the HPV vaccine. This present study is a theory-based investigation employing the Heuristic Systematic Model to explore the effect of message format and processing route on attitude and behavioral intention in the context of HPV vaccination. Undergraduate students aged 17-26 years old (N = 261) from various majors (e.g., STEM, social sciences, humanities) …

The Evolution Of Shared Responsibility And Instructional Risk Communication In Brazil's Campaign Against The Zika Virus, Rodrigo Soares

Electronic Theses and Dissertations

This study provides an evaluation of instructional risk communication practices in Brazil's response to the Zika virus during the 2016/2017 campaign. The communication was instructionally focused, explaining the way the disease is transmitted, what to do if the person is infected, and characteristics of the mosquito. The authorities also tried to convince the publics that, because the mosquito breeds in everyone's houses and apartments, everyone could be part of the solution. The social, economic and cultural characteristics of the country, the population's low levels of health literacy, and a long-lasting government credibility problem in the country make Brazil's fight against …

Emergent Narrative: Stories Of Play, Playing With Stories, Eric Murnane

Electronic Theses and Dissertations

Emergent narrative, a phenomenon of unexpected contextual stories arising through play, has been researched in the field of game studies since 1999. However, that discussion largely lies in the realm of theoretical stories which are generated by either the system or the player. The purpose of this dissertation is to deepen our understanding of emergent narrative by examining real-world examples of the phenomenon. Four hundred player posts were gathered from forums relating to the video game Skyrim (a large, open world fantasy roleplaying game) and analyzed using a mixed-method framework which is informed by digital ethnography, fan studies, and game …

Recruiting Followers For The Caliphate: A Narrative Analysis Of Four Jihadist Magazines, Andrea Madrazo

Electronic Theses and Dissertations

This study identifies and compares the methods of recruitment used by three prime jihadist organizations through their online magazines. The successful recruitment efforts and growth as a threat by the Islamic State of Iraq and Shām (ISIS), Al-Qaeda, and Al-Shabaab are attributed, in part, to the widespread popularity and accessibility of Dabiq and Rumiyah (published by ISIS), Inspire (published by Al-Qaeda), and Gaidi Mtaani (published by Al-Shabaab). In order to best examine the techniques of persuasion and propaganda to recruit new followers, the theoretical approach of compliance-gaining theory and methodological approach of a narrative analysis are applied. The author analyzed …

Usda Instructional Risk Messages For High Pathogen Avian Influenza, Jenna Jones

Electronic Theses and Dissertations

High Pathogen Avian Influenza (HPAI) is a highly contagious disease threatening United States poultry farms. The aim of this study is to examine the extent to which current instructional risk communication by the United States Department of Agriculture (USDA) meets the expectations of existing literature, particularly the IDEA model. This study examined two documents produced by the USDA for the ongoing threat of HPAI, the Red Book and the Defend the Flock campaign. The aim of the documents is to provide U.S. poultry farmers and the publics with knowledge and information about prevention and response to HPAI. The IDEA model …

Style Speaks: Clothing Judgments, Gender Stereotypes, And Expectancy Violations Of Professional Women, Jamie Lower

Electronic Theses and Dissertations

Clothing is a powerful nonverbal communicative tool and form of self-expression that provides others with clues about our personality, mood, education, culture, financial status, and social ranking, amongst numerous other impression cues. Research shows that physical appearance plays a prominent role in the formation of initial judgments and is significant in shaping a person's overall impression on others (Richmond, McCroskey, & Payne, 1991). The present study sought to quantitatively explore the effect that different styles of dress have on initial judgments formed about women in workplace settings. Using expectancy violation theory, the study investigates workplace gender bias and whether or …

The Resonance And Residue Of The First African American Newspaper: How Freedom's Journal Created Space In The Early 19th Century, Valerie Kasper

Electronic Theses and Dissertations

The first African American newspaper, Freedom's Journal, has a historical, rhetorical, and spatial purpose. It not only showed the impact made by African Americans in the fight for their civil rights in the early 19th century, but as an artifact it illustrated and preserved that history allowing it to be studied centuries after the newspaper ceased printing. The purpose of The Resonance and Residue of the First African American Newspaper: How Freedom's Journal Created Space in the Early 19th Century is to provide an interdisciplinary approach to historical newspapers that illustrates an alternative history in this country — a history …

Filling The House: Engaging A Millennial Performing Arts Audience, Sarah Schreck

Honors Undergraduate Theses

The purpose of this research is to identify best practices for public relations professionals when engaging with a Millennial performing arts audience, focusing on Hon and Grunig's relationship management theory (1999) and Kent and Taylor’s theory of dialogic communication (2014) to build interactivity in a digital space. Performing arts organizations have successfully engaged with previous generations, but are facing new challenges when communicating with millennial audiences. Changing demographics have led to a stagnation and decline of performing arts attendance as the millennial generation has come of age. This massive population has new priorities for spending and consumption of entertainment, and …

A Content Analysis Of Jihadist Magazines: Theoretical Perspectives, Catalina M. Udani

Honors Undergraduate Theses

During its violent spread across the Middle East, the Islamic State of Iraq and Sham (ISIS) amassed both a local and international following in large part due to its usage of emergent media distribution. Beginning in 2014, ISIS’s Ministry of Media published an English-language magazine, Dabiq, disseminating its issues through online platforms. Dabiq and its successor Rumiyah both serve as propagandistic recruitment material for ISIS’s international community as well as broadcasting the message of the jihadist movement to ISIS’s enemies. This study analyzed ISIS’s publications using a qualitative content analysis in order to identify jihadist recruitment strategies through the perspectives …

Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins

Honors Undergraduate Theses

The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation?

Younger generations are increasingly willing to switch to and, in some cases, pay more for products …

Understanding News Media Viewing And Selection Patterns: Fomo And User Consumption Of News Content On Social Media Interfaces, Nicolette D. Christopher

Honors Undergraduate Theses

The current study employs a regional sample in order to investigate the phenomenon of fear-of-missing-out (FoMO), the awareness associated with the fear that other individuals are having a more pleasurable experience that one is not a part of. The current study uniquely examines the role that FoMO plays in viewing patterns associated with news content on social media interfaces. The 10-item scale created by Przybylski, Myrayama, DeHaan, and Gladwell in 2013 was used as a basis to discover the degree of FoMO participants experience while online, while other questions of the survey serve to collect data about participants sociodemographic's, engagement …

Mutual Gaze Among Strangers, Allie Vaknin

Honors Undergraduate Theses

The purpose of this study was to investigate the reactions people experienced when engaged in extended eye contact with a stranger. Artist Marina Abramović and an organization entitled The Liberators International have demonstrated a spectrum of reactions, many emotionally-charged, that have occurred from the opportunity to sit across from and gaze into the eyes of a stranger. Current research on eye contact has been predominantly quantitative, with no available research that qualitatively investigates the scenario in focus. The design of this study involved interviewing 35 people who participated in "The World’s Biggest Eye Contact Experiment," where individuals paired with a …

Coming To A Full Stop: An Investigation Of Menstrual Period Stigmas In College Students, Mary Jane O'Toole

Electronic Theses and Dissertations

The focus of this study was to understand perceptions college students have regarding menstruation and if viewing a normalized media message may influence these perceptions. A treatment group of participants was randomly assigned to view an episode of the hit family sitcom Blackish that focused on menstruation and then answer survey questions. A control group of participants only answered the survey questions. A mixed methods analysis revealed three primary conclusions. First, these results contradict existing research in that the college students surveyed generally do not hold negative perceptions that may stigmatize menstruation. Second, the treatment that viewed the normalized media …

Celebrities, Fans, And Queering Gender Norms: A Critical Examination Of Lady Gaga's, Nicki Minaj's, And Fans' Use Of Instagram, Brandy Dieterle

Electronic Theses and Dissertations

This dissertation used queer rhetoric as a lens for studying queering gender norms on Instagram by using Lady Gaga's, Nicki Minaj's, and fan posts as case studies. The research considers how celebrities may use social media, like Instagram, for queering gender norms, and what this might look like. This research also aimed to better understand if and how fans may take up celebrities' efforts at queering gender norms and, in turn, queer gender norms in their own Instagram posts where they tag Gaga or Minaj. To conduct this research, I took a multimodal methodological approach and collected and coded 1,000 …

Gender And Conflict In Long-Term Romantic Relationships, Emily Hamlin

Electronic Theses and Dissertations

Conflict is inevitable, but not inherently negative. All relationships face conflict with some frequency and long-term romantic partnerships are no exception. This exploratory qualitative study investigated conflict types, approaches, and affective components using digital conflict journals. Participants logged their relational conflict for one month in order to gain insight into the communication practices and conflict perceptions of couples. A conflict cycle and sensemaking framework was applied to identify patterns and best practices.

Social Media Usage By Municipal Elected Officials For Open Government Community Engagement, Sarah Stoeckel

Electronic Theses and Dissertations

As public administration has evolved with the technological advances in today's society, it can be challenging to ensure the demands of the public are being met in terms of efficiency, effectiveness, and engagement. Nonetheless, a focus on community remains at the forefront of public administration. When looking at technology and the community, the tool known as social media emerges. Social media has allowed people to interact in new ways and therefore, has allowed the government to interact with citizens in ways they have not been able to in the past. In addition to attempting to modernize public administration, there has …

App-Ily Ever After - Self-Presentation And Perception Of Others On The Dating App Tinder, Johnathan Dunlop

Electronic Theses and Dissertations

Location-based real-time dating (LBRTD) apps have become an increasingly common way for people to broaden their social network and meet others for the purposes of dating, friendship, and more. This investigation focused on Tinder, presently the most widely-used LBRTD app. Semi-structured interviews were conducted with twenty-three current and recent Tinder users to gain insight into their self-presentation strategies and impressions of others on the app. The questions concentrated around four major topic areas: use of photos, use of bio text, perception of others, and real or imagined deception. A grounded theory approach was used to frame the data. From this, …

Gender's Role In Spanish-Language Journalism- An Examination Of How Gender Plays In Hard Vs. Soft News, Victoria R. Elajami

Honors Undergraduate Theses

The inequality of women in the workforce has been an ongoing issue. The 19th amendment granted women the right to vote in 1920. Since then, women have continued to fight for their equality in its entirety. Specifically, in the 21st-century women continue to fight for equality in the work place. Studies have shown that the amount of women in the workplace has exponentially increased. In fact, “they caught up with men in the rates of higher-education graduation, they increased their training and representation in formerly male-dominated professional fields and they entered many previously male dominated occupations” (Vokić, 2017). However the …

Implications Of Truthers On Post Crisis Communication And Resolution, Lauren Semenas

Honors Undergraduate Theses

The intent of this thesis is to better comprehend the strategies used in crisis denial videos from the perspective of kategoria. Benoit and Dorries taxonomy of kategoria was applied to crisis denial claims using the Sandy Hook elementary school shooting as a case study. The claims of prominent truther and YouTuber, Alex Jones, were coded and analyzed based on this taxonomy. The categories of the taxonomy include: accused committed the act before, accused planned the act, accused knew likely consequences of the act, accused benefitted from the act, and other. Two coders trained in identifying these criteria coded three transcribed …

The Influence Of Family Communication Styles On Campus Experience In College-Aged Children, Madison Kjosa

Honors Undergraduate Theses

As an environment, the modern university setting is diverse and subject students to numerous challenges and opportunities that prepare them to enter careers, build families, and grow as an individual. Yet what a student experiences in college differs greatly and is shaped by internal and external factors in their environment, including campus participation, college self-efficacy, depression and stress. Prior research indicates the impact of family on how a student expresses each of these variables (Schmidtgall, King, Zarski & Cooper, 2000; Bradbury & Mather, 2009; Hannum & Dvorak, 2004; Kenny & Donaldson, 1991; Lopez et al, 2001; Shaver & Mikulincer, 2006). …