Digital Commons Network^™

Ignite-Ism: Building An International Student Management Program To Improve Recruitment And Support Services, Hazim Naser Almomani

Education Dissertations and Projects

The project aimed to discover an effective way to serve the international students who were already enrolled at a university in the southeastern United States and to provide a unique strategy for recruiting international students. In addition, this project aimed to improve online services as well as provide new services that could help international students in their engagement in the university community. This project is a map for a university to build a strong foundation in both marketing and serving incoming students. Ignite-ISM is a program that supports a new vision in the process of recruiting international students. The project …

Moving Forward: Expanding The Digital Marketing And Information Technology Strategy Of A Thriving Nonprofit, R. Chance Witherspoon

Education Dissertations and Projects

The purpose of the project was to expand the digital marketing efforts and volunteer reporting and training processes of a thriving nonprofit healthcare organization. In 2015, the organization had an aging Web presence, disparate marketing systems, and inconvenient volunteer reporting and training processes. The project consisted of four central goals: improve website content management and update processes, improve website usability and digital marketing efforts, improve volunteer documentation and reporting processes, and improve volunteer training processes through accessible education resources.

Utilizing a modest budget, the project team sought to improve marketing and information technology processes within the organization by implementing modern …