Digital Commons Network^™

Looking Inward: Higher Education Public Relations And Internal Communication, Kelly A. Campbell

Dissertations

There has been a decline in public good will toward institutions of higher education for nearly four decades. Resultantly, the public, media, and politicians call for greater transparency. It would be beneficial for institutions of higher education to utilize strategic means to communicate their stories, successes and brand directly to various publics. A critical, albeit often an overlooked public, are the employees of the university. They can serve as ambassadors for the university interacting with outside publics. In this capacity, not only do employees need to know information about their organization to function well at their positions, they also need …

Apology Not Accepted: The Impact Of Executive Rhetoric, Communication Strategies, Media Coverage And Time On Crisis Management And Public Perception During Major Oil Spills, Todd D. Harcek

Dissertations

This research builds upon the scholarship in crisis communication strategies and apologia employed by companies during a crisis. Within the expansive domain of crisis management, this work evaluates the media coverage and crisis communication strategies during three major oil spills: the Exxon Valdez, the American Trader, and the BP Gulf oil spill. The purpose of this study is to provide practitioners, researchers and others additional insight into the impact of media coverage on prior, current and future crises and how this coverage, coupled with the communication strategies of companies during a crisis, can influence public awareness or perception. Furthermore, …

Curriculum Change In Undergraduate Strategic Communications Programs: How Strategic Communications Programs Are Adapting To 21st Century Media, Allyson B. Goodman

Theses, Dissertations and Capstones

The year 2014 has been described by scholars as transformative in how consumers interact with technology and media. Pointing to such digital milestones as the explosion of social media and mobile technology and the decline of traditional television ratings, these scholars have described the evolution as a move from a broadcast era to a postbroadcast era of media. This mass media evolution has opened a digital talent gap between the skills needed by the industry and the abilities of current and potential employees.

Focusing on undergraduate strategic communications programs, this research discusses the current status of new and social media …