Digital Commons Network^™

Culture Effects In The Ethical Decision-Making Process Of Latin American Accountants, Silvia Lopez Palau

Theses and Dissertations - UTB/UTPA

Despite the amount of accounting ethics research conducted over many years, two significant problems remain unsolved. First, there is a need to create accurate measurement instruments capable of predicting behavior within a theoretical framework of ethical decision-making. Second, it is important to develop ways to make measurements appropriate for application in other cultures or countries. Thus, the purpose of this study is twofold. The first objective is to develop a scale to measure the ethical evaluations, judgments, and intentions of Latin American accountants. The second goal is to determine the effects of national culture and gender on the results posited …

Market Orientation And Order Of Entry Strategies: An Empirical Analysis, Anshu Saran

Theses and Dissertations - UTB/UTPA

While the relationship between market orientation and business performance has been extensively investigated, the mechanisms by which market orientation contributes to performance are still not well understood. To fill this gap in knowledge of how order of entry would affect the relationship between market orientation and performance, this research provides a conceptual framework to link two disparate concepts, or research streams in the marketing/business strategy literature, market orientation and order of entry.

Timing of entry has generated great attention (Green, Barclay, and Ryans 1995). Pioneering new markets is expensive and risky, but also potentially very rewarding. If pioneers have advantages …

Integrated Marketing Communications: Branding Plan For Medicare Y Mucho Mas, Javier Camano

Theses and Dissertations

The purpose of this paper is to explain the appropriate and effective use of branding as a vital part of the communication process of an organization. In addition, this project will help identify issues to improve enthusiasm for the use of the brand, help managers become aware of brand loyalty, and show how to measure the effectiveness of the brand.

The Sexual Politics Of Meat Substitutes, Gregory James Flail

English Dissertations

Food choice has intrigued generations of scholars seeking insight into the rituals that characterize the cultural and sub-cultural values of various nations and eras. Among the more recent cultural phenomena to influence theories about the body is food choice. Perhaps there is no argumentative issue more pervasive than that of food choice, because everyone must eat. The morsels that people consume are chosen as often as not for their symbolic value. A review of the literature of dietary discourse and representation reveals a gap where studies of vegetarian and vegan identity, mass media, and mass markets are concerned. This dissertation …

The Wheel Of Engagement: Exploring The Connection Between The Brand/Target Relationship, Brain Physiology, Human Psychology And The Laws Of Marketing In An Ever-Changing World., Daniel S. Greenberger

Creativity and Change Leadership Graduate Student Master's Projects

What happens when the sciences of brain physiology, human psychology and marketing collide with the science of creativity? Could this generate a massive impact leading to the Holy Grail of marketing—a rare insight into the code for building strong brand/customer relationships? As a veteran copywriter and creative director in the ad industry, my tools for gaining customer insight were limited to traditional research and strategy methodologies such as focus groups, interviews and surveys, and to my gut instincts. Once introduced to the science of creativity, I became curious about certain connections to human behavior—specifically connections between the physiology of the …

The Evolution Of Product Placement: Consumer Awareness And Ethical Considerations, Leigh Ann Hornick

Graduate Theses, Dissertations, and Problem Reports

Found today in virtually every type of media, the practice of product placement has been around since the First World War. The concept of this form of advertising stems from the idea that studio executives are constantly seeking out cost effective ways to produce movies and marketers' are supporting ways to get their products seen. Moreover, advertisements are becoming a thing of the past with new technological devices that allow viewers to skip commercials. It was found throughout this study that although consumers are aware of the practice and deem it ethical, they still vastly believe it can be a …

A Study Of The History And Use Of Integrated Marketing Communications Within Publications From 1991--2005, Shawn M. Benkahla

Graduate Theses, Dissertations, and Problem Reports

Integrated Marketing Communications is a relatively new concept which combines both aspects of public relations and advertising to create a more effective and cost efficient method to maintain public awareness and support. The concept of this study is to determine the effectiveness of integrated marketing communications within businesses today. To do the researcher used the means of content analysis in ten different publications through a fifteen year span. The ten publications consisted of four public relations, four advertising and two marketing printings.

The Effect Of Media Advertising On Consumer Perception Of Orthodontic Treatment Quality, Daenya T. Edwards

Theses and Dissertations

A survey instrument was designed to evaluate factors influencing consumer selection of an orthodontist and consumer perception of different forms of media advertising (radio, television, newspaper, magazine, direct mail, and billboard) by orthodontic practices. The surveys were distributed by 8 orthodontic offices in and around the Richmond, Virginia area. Out of 676 surveys, 655 (97%) were returned. Respondents most often cited dentist and patient referrals as how they learned of the orthodontic practices they visited (50%- 57%). However, a caring attitude and good practitioner reputation were cited as the top reasons influencing selection of an orthodontist (53% and 49% respectively). …

Analysis Of U.S. Aquacultural Producer Preferences For Genetic Improvement And Cryopreservation, Brian Paul Boever

LSU Master's Theses

Aquaculture industries in the U.S. generate $1 billion in farm-level sales. Genetic improvement of fish stocks may be a way to increase the market share of aquaculture within the U.S. seafood market as well as the market share within the world market. This study evaluates the preferences, beliefs, and opinions of aquaculture producers across the U.S. about topics such as cryopreservation, genetic improvement, and the future of the aquaculture industry. Willingness-to-pay values for specific genetic improvements by aquaculture grow-out producers were elicited. A national survey of aquaculture producers was used to elicit the information used in the analysis. The survey …

Measuring Player Perceptions Of Advertising In Online Games, Ben Lewis

LSU Master's Theses

An experiment with 100 participants aged 18-24 was conducted to measure the effects of advertising in an online role-playing computer game on perceived interactivity and other aspects of gameplay experience. Results from a post-test questionnaire revealed insight into players' attitudes toward advertising in video game environments, and reflected varying levels of advertising awareness and recall, message recognition, and factors in purchasing habits. Results suggested that while advertising in online games can sometimes trigger high advertising awareness rates, it can also reduce a game's perceived sense of realism and genuinely annoy players if not appropriately coordinated with the game environment. Whereas …

Naels Campus Climate Neutral Marketing Project, Amelia Bateman

Senior Honors Theses and Projects

No abstract provided.

Strategic Alliance And Loyalty Marketing: Do Partnerships Affect Loyalty Customers?, Myongjee Yoo

UNLV Retrospective Theses & Dissertations

It becomes essential for hospitality professionals to explore the concepts that underlie in strategic alliances of loyalty programs to assess business strategies as a source of competitive advantage to improve and sustain customer loyalty which will eventually bring growth to a company. Having such a numerous number of selections of hotel brands at the present time, are customers loyal to a hotel because of their preference in a specific brand or are they loyal because of the additional benefits they can receive from partnering companies? In other words, does strategic alliance create value and increase customer satisfaction which leads to …

Factors Influencing Faculty Computer Literacy And Use In Jordan: A Multivariate Analysis, Iman Akour

Doctoral Dissertations

This study broadens the Technology Acceptance Model (TAM) proposed by Davis (1989) by incorporating multiple dimensions of cultural attributes into the model. The study also specifies and expands on the factors that may influence faculty members' computer literacy and computer usage in a developing country, namely Jordan.

To operationalize the constructs of the introduced conceptual model, eight instruments were used. They are Igbaria, Zinatelli, Cragg, and Cavaye's (1997) scales of organizational support; Hofsted's (1988) scale of cultural attributes; Igbaria and Parasuraman's (1989) scale of attitudes toward computers; Thatcher and Perrewe's (2002) scale of computer anxiety; Compeau and Higgins's (1995) scale …