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Needed Communication Skills During Initial Employment As Perceived By Graduates Of The West Virginia University Davis College Of Agriculture, Forestry And Consumer Sciences, Jessica R. Rollins
Needed Communication Skills During Initial Employment As Perceived By Graduates Of The West Virginia University Davis College Of Agriculture, Forestry And Consumer Sciences, Jessica R. Rollins
Graduate Theses, Dissertations, and Problem Reports
The purpose of the study was to determine communication skills used during initial employment by graduates of the Davis College of Agriculture, Forestry and Consumer Sciences who were enrolled in the agricultural and natural resources communications (AgEE 421) course. The population consisted of 70 2001--2002 graduates of West Virginia University Davis College of Agriculture, Forestry and Consumer Sciences who were enrolled in agricultural and natural resources communications (AgEE 421) during their collegiate careers. A descriptive research design was used for the study. A major finding of the study was the beneficial effects of educational training in communications skills prior to …
Computer-Mediated Communication In Online Education: A Case Study Of Instructor And Student Experiences And Perceptions In A Hybrid Online Course, Melodae D. Lane
Computer-Mediated Communication In Online Education: A Case Study Of Instructor And Student Experiences And Perceptions In A Hybrid Online Course, Melodae D. Lane
Student Work
Various surveys and literature reviewed identified the role of online education in growing number of in institutions of higher education who have embraced it as an important factor in creating educational opportunities, particularly in the nursing field. Research was focused on theoretical concepts of interaction and socialization concepts in the study of CMC in the online learning community. This included the role of nonverbal communication, gender-related issues, and identity. This case study of a hybrid online communication centers on a course developed at a midwestem health sciences. It integrates both the student and the instructor points of view in terms …
Relationship Advertising: Investigating The Strategic Appeal Of Intimacy (Disclosure) In Services Marketing, Andrea Diahann Gaye Scott
Relationship Advertising: Investigating The Strategic Appeal Of Intimacy (Disclosure) In Services Marketing, Andrea Diahann Gaye Scott
USF Tampa Graduate Theses and Dissertations
One approach to communicating and thereby building a close relationship with consumers is via advertising. In other words, if service providers can invoke feelings of connection and intimacy--where consumers feel understood, cared for, and validated--through advertising, a stronger bond and sense of loyalty is likely to follow. When intimacy is conceived as knowing and being known by another, which incorporates mutual and reciprocal (though not necessarily equal) liking and vulnerability, its application extends beyond romantic relationships to the current context of relationship and services marketing. This research provides empirical support for the use of intimacy as an appeal in services …
Perception Of Meaning And Usage Motivations Of Emoticons Among Americans And Chinese Users, Yujiao Wang
Perception Of Meaning And Usage Motivations Of Emoticons Among Americans And Chinese Users, Yujiao Wang
Theses
Do people of different cultures agree on the meaning and use of emoticons? This study addresses this question from an inter-cultural perspective and explores the use of emoticons in the American and Chinese Computer-mediated communication (CMC) communities. The research indicates that both the Americans and Chinese participants use emoticons for entertaining, informational and social interaction motivations but the Americans are more likely to use emoticons for information motivations than the Chinese and the Chinese participants are more likely to use emoticons for social interactions than the Americans participants. The results correspond to the cultural differences between the two countries in …
Adolescents' Perceptions Of Interparental Conflict And The Impact On Their Aggressive Communication Traits, Christine E. Kunkle
Adolescents' Perceptions Of Interparental Conflict And The Impact On Their Aggressive Communication Traits, Christine E. Kunkle
Graduate Theses, Dissertations, and Problem Reports
This study examines the relationship between interparental conflict and adolescents' aggressive communication while utilizing tolerance for disagreement as a mediating variable. Participants were 159 high school students. Participants completed a modified version of the Children's Perception of Interparental Conflict Scale (Grych, Seid, & Fincham, 1992), the Argumentativeness Scale (Infante & Rancer, 1982), the Verbal Aggressiveness Scale (Infante & Wigley, 1986), and the Revised Tolerance for Disagreement Scale (Teven, Martin, & Neupauer, 1998). No significant relationships were found between perceived interparental conflict and adolescents' tendencies to approach arguments, adolescents' tendencies to avoid arguments, and adolescents' verbal aggressiveness. When controlling for tolerance …
Stereotypical Perceptions Of The Communication Behaviors Of Gay Males, Daniel W. Brewster
Stereotypical Perceptions Of The Communication Behaviors Of Gay Males, Daniel W. Brewster
Graduate Theses, Dissertations, and Problem Reports
This study examined the stereotypical communication behaviors of gay males. The study examined the associations of assertiveness, responsiveness, homonegativity and biological sex. Participants were 359 (195 men, 164 women) students. Participants provided responses to questions about verbal and nonverbal behaviors for known gay individuals and individuals perceived to be gay. The participants then completed the Assertiveness-Responsiveness Measure (Richmond & McCroskey, 1990) in a self-report and observer-report, and the Modern Homonegativity Scale (Morrison & Morrison, 2002). Results indicated some of the more predominant responses to verbal and nonverbal behaviors are inconsistent with the prevalent societal perceptions of homosexuality. Significant associations between …
Application Of Turning Point Theory To Communication Following An Acquired Disability, Katie Neary Dunleavy
Application Of Turning Point Theory To Communication Following An Acquired Disability, Katie Neary Dunleavy
Graduate Theses, Dissertations, and Problem Reports
Interpersonal relationships are affected when one relational partner acquires a disability. The acquisition of the disability is considered a turning point and the interest of this study is what occurs after the turning point. In particular, this study investigated the satisfaction, emotional support and solidarity of those who have acquired a disability in their life and one of their able-bodied relational partners. The stages of adjustment to a disability were also quantitatively analyzed. Both the participants who acquired a disability and their relational partners completed self-report measures. Difficulties in obtaining participants led to descriptive results. Challenges to a small participant …
Persuasion By Association: A Content Analysis Of Cigarette Advertisements Aimed At The Youth Market, Pamela L. Carmichael
Persuasion By Association: A Content Analysis Of Cigarette Advertisements Aimed At The Youth Market, Pamela L. Carmichael
Theses
Past research suggests that manufacturers market cigarettes through advertisements associating cigarettes with qualities and behaviors valued by the target audience. Using content analysis, the present study compares the visual and verbal/textual product associations in cigarette advertisements in youth- (People and Sports Illustrated) and adult-oriented (Time and Better Homes and Gardens) magazines. Results show significant differences in product association categories, with ads in youth magazines significantly more likely than those in adult magazines to employ associations related to social gatherings/friendship, romance/eroticism, independence/self-reliance/rebellion, prize giveaways/merchandise, and pleasure/refreshment/flavor/quality. This study adds to the body of knowledge on the content of cigarette advertisements and …
Wresting And Arresting Sense In Academe: The Complicated Discursive Structures Of Female Assistant Professors, Alana M. Nicastro Edd
Wresting And Arresting Sense In Academe: The Complicated Discursive Structures Of Female Assistant Professors, Alana M. Nicastro Edd
Dissertations
Women in academe often become entangled in an intricate equation of sensemaking as they work to balance the professional demands of teaching, research, and service, while at the same time learning the political and moral meanings of being a scholar. Structuration theory offers avenues for closely examining communicative strategies women utilize to navigate their roles as assistant professors. Through intensive interviews with seven female assistant professors this research investigates their process of wresting and arresting sense of the complicated roles, rules, and structures in academe. Analysis of interview data reveals the multiple discourses that frame organizational practices that facilitate and …
Identification And Measurement Of Two Factors Affecting The Long-Term Outcomes Of Public Relations Programs: Public Image And Public Trust, Kimberly B. Amendola
Identification And Measurement Of Two Factors Affecting The Long-Term Outcomes Of Public Relations Programs: Public Image And Public Trust, Kimberly B. Amendola
USF Tampa Graduate Theses and Dissertations
This study explores the most current theories surrounding organization-public relationship measurement, which is one approach used to verify the effectiveness of public relations programs. The study attempted to define and test two new factors that may affect organization-public relationships, which are identified as public image and public trust. Existing factors used to test such relationships, such as trust, satisfaction, commitment, and control mutuality, focus on testing the perceptions stakeholders have about an organization based upon their interpersonal relationship with that organization. However, in organizations where the dominant coalition still does not view public relations as …