Digital Commons Network^™

Marxist Analysis Of Social And Economic Narratives In Childrens' Cartoons, Shane Mcgregor

Theses and Dissertations

Using a Marxist framework with a grounding in critical literacy, this study employs a content analysis methodology to analyze 25 episodes of five of the most popular children’s television cartoons in order to understand how these cartoons portray economic and social systems, as well as how the messages these cartoons express would tend to support these systems. In so doing, this research hopes to provide a conceptual framework that educators and parents can use as a guide for demonstration of a critical approach to understanding the curriculum of children’s media inside or outside of the classroom. Educators can modify this …

The Binge Viewing Index: Creating And Testing A New Measure, Larry J. Webster Jr.

Theses and Dissertations

Television Binge Viewing is a media consumption behavior that is in its research infancy. To date, researches have used a dichotomous variable to measure binge viewing. That measure is based on operationalizing binge viewing as having watched two to six episodes of the same television program in one sitting. This research project created and applied a continuous measure by creating the Binge Viewing Index (BVI), which is based on the duration (number of episodes) and the frequency (weekly average) of binge viewing sessions. These dimensions are structured similarly to measures for binge drinking. A national survey demonstrated the intensity of …

Rural Masculinities In American Scripted Television Series Of The 2010s, Paul Doro

Theses and Dissertations

The 2010s featured a significant increase in the representation of rural masculinity on television. Much of the increase can be attributed to unscripted programming. Reality series have received considerable attention from scholars, particularly in regard to their representation of stereotypes. This dissertation examines the representation of masculinities in three scripted television series that aired during the 2010s and are set in rural America. The series provide perspectives on rural masculinities that can be placed in conversation with discourses on reality series set in rural environments. Justified, Rectify, and Outsiders depict male characters that veer away from stereotypes and are difficult …

The Business Of The Girl: Celebrity And The Professionalization Of Girlhood In Early Twenty-First Century Media Culture, Jessica Elizabeth Johnston

Theses and Dissertations

The achieving “can-do” girl, who thrives in her personal, academic, and aspirational endeavors, emerged in response to self-help crisis literature of the 1990s urging mothers to manage their daughters’ low self-esteem. However, even as media industries have adopted the successful girl subject in popular film, television, and digital marketing campaigns, public conversations of tween and teenage girls still identify rising levels of anxiety and self-doubt that diminish girls’ confidence well into adulthood. Responding to what critics call the “confidence gap,” girl culture of the twenty-first century has organized itself around the affordances of social media and digital celebrity in the …

"Do N'T Stop Believin'"In A Pair Of Socks: How The Sopranos Shapes Our Understanding Of Mental Illness, Adam Richard Brockman

Theses and Dissertations

This study rhetorically analyzed the final season of The Sopranos for its argument about

the nature of psychological depression in several contexts and forms. Consisting of nine

episodes, the final season of the series features pivotal moments in which characters confront the

sources of their depression and respond to them in a variety of ways. The study used both an

intertextual analysis and Burkean frames to provide insight into how the final season argues one

might overcome various forms of depression. It specifically considered depression related to

one’s family experiences, their existential concerns regarding death and spirituality, and their

indulgence …

Bi The Wayside?: Shifts In Bisexual Representations In Teen Television, Analise Elle Pruni

Theses and Dissertations

Television can be a reflection of the values we have as a society and its representations can have an impact on the way people, especially youth, shape their identities. This examination of teen-oriented television shows on the CW network looks at bisexual and queer representations and compares them with previous representations. I ground this essay in the youth-oriented television context, the progression of queer television representations, and ideas about media representation in a post-gay era. My assessment of the CW’s bisexual protagonist Clarke Griffin in The 100 and several sexually fluid characters in Legacies help show how the network has …

“Where Are We Now?” The Image Construction Of Arabs And Muslims In Bodyguard, Safa K. Khairy

Theses and Dissertations

Over the past decade Arab and Muslim representations in the media have been either negative or overly simplified as a way to avoid criticism from watchdog groups. Arab and Muslim culture is viewed by the mainstream Western perspective as different, and inferior. According to Edward Said this divide and hierarchy between Eastern and Western comes through the process of Othering and is at the heart of Orientalism. This thesis investigates how Arabs and Muslims are Othered through a case study of the successful BBC television series Bodyguard.

Bodyguard presents the British government and police force attempting to stop various terrorist …

“Because He Is Different”: Shifts In Discourse And The Increasing Presence Of Autism In Fictional Television, Sierra Wolff

Theses and Dissertations

Characters with an autism spectrum disorder are not new to media, television in particular. What has recently changed is the willingness to put a label on a character who is on the spectrum. This thesis looks at 21 characters in television from 2007 to 2017 who are labeled or are generally perceived to be autistic. I categorize these character representations by genre and find that representations of autism vary according to the characteristics of each genre. I also focus in more depth two series, ABC’s The Good Doctor and Netflix’s Atypical, which both premiered in 2017 with lead characters who …

A Content Analysis Of Relationships And Intimacy In Teen Dramas On Television, Sara Valoise Lamb

Theses and Dissertations

Television programs continue to play a significant role in a teenager's life as they become involved in dating relationships. Adolescence is a pivotal period of life. Teenagers' usage of media, especially television, provides a source of norms and scripts of what a relationship looks like. The portrayals of sexual content in teen programs has become a source of sexual information instead of parents and peers. Many parents are unaware of the sexual content teen programs deliver to their audiences. This study analyzes how teen dramas create expectations through their portrayal of relationships and intimacy on television. Five teen television programs …

A Place To Stand: Community Media Centers, James Joseph Knightwright

Theses and Dissertations

With the experience of 30+ years in community media, I envision providing a resource for scholars as well as community media practitioners and stakeholders. I am investigating the processes of training at community media centers (CMC) to determine potential impacts and effects. Functioning as a participant observer, I will prepare a documentary film focusing on the practices and processes utilized by CMCs to serve their communities.

Concentrating on Columbia Access Television (CAT TV), Columbia, Missouri and the Sun Prairie Media Center (SPMC), Sun Prairie, Wisconsin, I plan to visit each location to interview station staff, volunteers, and community members. These …

Masculinity In American Television From Carter To Clinton, Bridget Kies

Theses and Dissertations

This dissertation examines American television during a period I call the long 1980s. I argue that during this period, television became invested in new and provocative images of masculinity on screen and in networks’ attempts to court audiences of men. I have demarcated the beginning and ending of the long 1980s with the declaration of Jimmy Carter as Time magazine’s Man of the Year in 1977 and Bill Clinton’s inauguration in 1993. This also correlates with important shifts in the television industry, such as the formation of ESP-TV (later ESPN) in 1979 and the end of Johnny Carson’s tenure as …

Communication In Live Sports Broadcasts: Attributions Of Task Performance Errors, Benjamin J. Lynn

Theses and Dissertations

A single study was conducted exploring perceptions of causal attributions communicated through a task performance error during a live sports broadcast. Participants were recruited from within the live broadcast sports community and causal attributions of a camera operator’s performance were measured using a Multidimensional Observer Attributions for Performance Scale (MOAPS) developed by Rutherford, Harari, and Rudolph (2013). Additional scales were created to measure perceptions of importance, frequency, and future hiring recommendations. Results found that following a camera mistake in a live sports broadcast, the camera operator’s relationship with the director significantly influenced future hiring recommendations and attributions of ability in …

Food Discourse: The Communicative Gateway Toward Understanding Formerly Colonized Representation In Parts Unknown, Mitch Combs

Theses and Dissertations

CNN’s television series, Anthony Bourdain: Parts Unknown, merges food and travel genres to communicate representations of local, indigenous, and other formerly colonized cultures. This thesis will present the significance of Parts Unknown through a review of literature that concerns postcolonial theory and food discourse to which critical insights emerge and explain how indigenous cultures are represented within Western “foodie” television. These insights will then guide a postcolonial investigation of the food rhetoric used to represent/discuss colonized and local groups within three episodes of Parts Unknown. Additionally, potential applications for rhetorical criticism are discussed by using Parts Unknown as an example …

"Don't Be Such A Girl, I'M Only Joking!" Post-Alternative Comedy, British Panel Shows, And Masculine Spaces, Lindsay Anne Weber

Theses and Dissertations

This thesis discusses the gender disparity in British panel shows. In February 2014 the BBC’s Director of Television enforced a quota stating panel shows needed to include one woman per episode. This quota did not fully address the ways in which the gender imbalance was created. This thesis argues that the gender imbalance stems from post-feminist sensibilities and masculine-centric trends in British comedy and culture. This work demonstrates this through a discourse analysis of the opinions expressed about panel shows by the British popular press and media personalities from 2002 to 2017. The discourse analysis exposes patterns where British producers …

"But She's Snow White, She Would N'T Hurt Anybody": A Critical Analysis Of Gender And Power In Once Upon A Time, Mackenzie Mahler

Theses and Dissertations

This thesis examines gender performance and its relation to power in the television series Once Upon a Time (OUAT). On the surface, OUAT is a television show that constantly challenges the culturally-ingrained gender norms often found in fairy tales, as it creates new storylines for traditional fairy tales. This warrants a deeper examination of the series to understand if and how it is subverting these typical gender norms. To fully understand how gender operates in OUAT, I examined how gender affects and is affected by hegemony in the show and how this relates to our cultural understanding of gender and …

Social Scrutiny: How Viewers' Comments Affect Female Tv Journalists' Appearance, Heather Reena Arevalo-Flores

Theses and Dissertations

Television news anchors are often rated based on their appearance. News directors and consultants believe viewers want to see young and attractive women. While the media managers focus on high ratings, there are few studies that specifies how female journalist feel about being judged based on their appearance. There is no research that focuses on the comments female journalist receive on social media. The present research will investigate if viewers’ comments affect a female journalists’ appearance and how it affects her credibility. This qualitative study asks female journalist about comments they have received from viewers on their appearance through social …

Reject Or Redemptive Fathers? A Content Analysis Of Father Portrayals In Top Box Office Family Films, Cassidy Jo Wadsworth

Theses and Dissertations

More research is needed to fully understand the way in which parents, particularly fathers, are portrayed in family films and the effects those portrayals might have. Viewers, particularly parents, need to understand how the material their children view presents reality and how it may shape their children's perspectives of the real world, particularly where the family unit and parenting role are concerned. By exploring these portrayals through the lens of Cultivation Theory, this study sought to answer this overarching question: How are fathers portrayed in family films as opposed to television? This quantitative study explores the top twenty films from …

"Bring The Fan To The Game:" Football, Baseball, And The Transformation Of Sports Television Into Entertainment, Ethan Collins

Theses and Dissertations

This thesis analyzes the growing symbiosis of the sport-television relationship as it evolved during the 1960s. Professional football and baseball are primarily considered they demonstrate the ways television impacted local and national audiences. Football embraced television as a way to disseminate the game to a wider, national audience. Baseball, because of its long history as a local attraction, resisted the encroachment of television. Baseball prioritized the live game over the televised version, while football became more visually descriptive for viewers and took on characteristics of entertainment programming. These changes were technologically, industrially, and economically based, and this thesis discusses the …

"Anne Rice For Kids" And Twilight For Tv: Young Adult Media Franchising And The Vampire Diaries, Megan Corinne Connor

Theses and Dissertations

This thesis examines The Vampire Diaries as representative of the contemporary state of feminized media franchises, especially those that address young women. The Vampire Diaries exists primarily as a book series and a television series, produced by Alloy Entertainment and The CW Network respectively. Alloy’s production of the franchise, and others like it, connects to the company’s history of feminized media production as a book packager, and is indicative of its current transmedia consumerist model. Further, it underlines the importance of trends and the problematic role of the author in YA literature. The CW’s use of franchises like The Vampire …

Vcrs: The End Of Tv As Ephemera, Shawn Michael Glinis

Theses and Dissertations

Although the VCR is often written about in scholarly literature, it is usually discussed in relation to Hollywood videotapes and rental stores. This study fills a gap in the current literature by presenting a significant history of the VCR in relation to TV during the period regularly referred to as the VCR's first decade, 1975 to 1985. Specifically, this study is a look at the divergent discourses of the TV industry and the public opinion of TV viewership during this early era that offer insight into how we have come to contemporarily conceptualize TV. While the TV industry considered the …

Television Executive Producers' Use Of Twitter As A Public Relations Tool, Scott Joseph Nash

Theses and Dissertations

This study examines how television executive producers are utilizing the social media platform of Twitter as a public relations tool. Utilizing a qualitative textual analysis, this study examines 10 executive producers' use of Twitter over a three-week period. The results of the textual analysis indicated executive producers primarily used Twitter as a public relations tool in five different themes: clarification, compliment, gratitude, promotion, and engagement. Future research should utilize additional qualitative research through in-depth interviews with industry professionals such as television executive producers or public relations firms that work directly with the television industry and those who specifically work with …

The Influence Of Media On Himba Conceptions Of Dress, Ancestral And Cattle Worship, And The Implications For Culture Change, Austin Sterling Cameron

Theses and Dissertations

For the Himba, deeply embedded cultural symbols—traditional daily way of life, traditional beliefs about the sacredness of cattle, and religious beliefs of ancestral worship—are of ancient origin and have been retained in their culture throughout all of recorded history. While they still exist in Himba society today, some scholars have observed a potential widespread generational shift in adherence to these core cultural values and beliefs. This study presents the findings of 41 in-depth interviews with members of the Himba tribe in northern Namibia—specifically Opuwo and Otutati—ages 18 to 65. It examines the degree to which cultural differences are emerging as …

Getting More Media Bang For Your Buck: Understanding Attitudes And Beliefs Toward Internet, Television, And Print Advertising, Ashley Stevens

Theses and Dissertations

The purpose of the following study is to provide advertisers with a better understanding of how Internet, television, and print media influence the perceptions of an advertisement and how those perceptions can influence purchasing behavior. This study uses Q Methodology, a methodology used to measure attitudes and beliefs. Three distinct groups emerged from the data labeled the Avoiders, the Traditionalists, and the Actives. Avoiders sought to bypass advertising, Traditionalists showed a liking toward traditional forms of advertising, and Actives were neither seeking out nor abstaining from viewing advertising. All three groups showed distrust toward Internet advertising.

Pioneers In Twentieth Century Mormon Media: Oral Histories Of Latter-Day Saint Electronic And Public Relations Professionals, Jonice L. Hubbard

Theses and Dissertations

The project consists of three parts: a summary of the research, a collection of sixteen oral histories of Latter-day Saint Electronic Media and Public Relations professionals who contributed to the development and growth of media in the Church of Jesus Christ of Latter-day Saints, and a one-hour documentary film, Pioneers in Mormon Media, which gives a brief history of the development of modern mass communications and its use by the Church. This qualitative study investigates who has been involved in Church media, what projects have been accomplished and provides some explanation as to why the Church uses media. The oral …

The Million-Dollar Question: Why Pre-Adolescents Watch Television, Emily A. Smurthwaite

Theses and Dissertations

This study presents qualitative research examining the relationship youth have with television. Information for this study was collected through media journals, personal essays, in-depth interviews, and focus groups held with eighteen sixth-graders who attended a charter elementary school in Lindon, Utah.

The question posed to the students multiple times during the data collection was: “Would you give up television for $1 million?” Through the students’ answers and ensuing dialogue, the researcher examined the social value the pre-adolescents attributed to watching television. The findings identify three main categories the students said were reasons they were attached to television, which also corresponded …

The Longterm Effects Of Television Mediation On Lds Young Single Adults: An Exploratory Study, Jennia Parkin

Theses and Dissertations

This exploratory study examines what Latter-day Saint young single adults remember about their parents mediating the television and its use, and how those recollections contribute to their current attitudes and values toward the media, as well as their media choices. A stratified random sample of 267 LDS young single adults across the United States and outside the state of Utah responded to a cross sectional mail or online survey. The three mediation styles established by Valkenburg, Krcmar, Peeters, and Marseille (1999)—Restrictive, Instructive, and Coviewing—were used as the independent variables while scales assessing television offensiveness levels, attitudes, orientation, and usage were …

Making Friends To Last A Lifetime: An Ethnographic Study Of Parasocial Relationships And Soap Opera Characters, Emmalee Elizabeth Haight Pryor

Theses and Dissertations

The purpose of this study was to build theory about parasocial relationships and to examine what affect, if any, religion had on parasocial relationships. Using qualitative methods, the researcher watched the show three times with five women followed by an in-depth interview. The women chosen were LDS stay-at-home moms who had watched a soap opera for at least a year.
From this data came several surprising findings about religion and soap opera viewing. The women said they did not feel guilty about the content of the shows, rather the time required to watch. This guilt was alleviated by structuring their …

The Influence Of Out-Group Network Ties On The Television Usage And Attitudes Of Mormon Women, Lois D. Brown

Theses and Dissertations

Analysis of survey data collected from more than 400 LDS women (n=429) indicates that as the number of non-LDS or inactive LDS network associates increases, so does the women's identification with modern female TV characters. The frequency of network conversations about television also correlates to several television behaviors and attitudes such as watching entertainment and informational TV programming, identifying with modern characters, and regarding TV as useful. Mirroring the national trend, LDS women who are more educated use television less. A model is presented which details the flow and impact of personal network influence on the television habits and attitudes …