Digital Commons Network^™

A Study To Research The Feasibility Of Establishing A Southern New Jersey Chapter Of The Public Relations Society Of America, Joanna F. Bruschi

Theses and Dissertations

The purpose of this study was to research the feasibility of establishing a southern New Jersey chapter of the Public Relations Society of America (PRSA).

Some major findings included: (a) more than fifteen southern New Jersey members of PRSA are interested in joining a southern New Jersey chapter; (b) more than thirty public relations practitioners, not holding membership in PRSA, are interested in joining a southern New Jersey chapter of PRSA.

The findings of the author's survey concluded that establishing a southern New Jersey chapter of PRSA is feasible.

Persuasion Theories In The Practice Of Public Relations In The 1990'S, Susan E. Owens

Theses and Dissertations

The purpose of this study was to present ways in which persuasion theories are currently used in public relations and how persuasion theories could be used in public relations. Some public relations textbooks devote a chapter or section to persuasion theories and how they relate to public relations. The public relations practitioner needed a publication that expanded on these theories and provided cases of how they are used in public relations today.

To research persuasion theories and current application of them, current textbooks and periodicals were reviewed at several libraries. The searches at Rowan College, Richard Stockton College and Ocean …

Christian Conservative Bias In Newspaper Print: A Content Analysis, Ted Christian

Theses and Dissertations

The major purpose of this study was to analyze the content from six major U.S. newspapers regarding their coverage of Christian Conservatives. The newspapers chosen for the study were the: New York Times, Los Angeles Times, Wall Street Journal, Washington Post, Washington Times and Atlanta Journal and Constitution.

Articles from these newspapers from June 1993 through July 1994 were analyzed for their bias against Christian Conservatives or lack thereof. Samples were selected from the newspapers during the time frame chosen when one or more of the following five descriptors appeared in the newspaper text: Christian …

Whose Information Is It Anyway? An Argument For Information Stewardship, Trevor W. Plant

Theses and Dissertations

Information is an important resource for businesses and government, with information quality influencing decision quality, and highlighting our need to manage our information well: as a resource. Information Resource Management (IRM) has as its goal the management of information as a resource, but has not been implemented with the level of success expected. Problems with the implementation of IRM are indicated by the presence of redundant or inconsistent data, inability to share information across systems, and difficulty finding the information on systems. We propose that these difficulties are related to behaviours linked to perceived ownership of corporate information by organisational …

Automated Document Conversion: A Manager's Perspective, Fredrick W. Knaak Iii

Theses and Dissertations

Technological advances in our workplaces have made electronic documents pervasive throughout the USAF, DoD, and civilian world. Managers are recognizing the need to establish electronic document management systems to handle these diverse forms of documents. Unfortunately, they have been faced with essentially "reinventing the wheel," when it comes to determining which types of paper-based documents are best suited to conversion to an electronic format. There is also a lack of clearly identifiable cost factors associated with automated document conversion (ADC) for managers to use when conducting an economic analysis of a potential imaging application. This thesis addresses the problem of …

The New Logic Of Hypertext: Electronic Documents, Literary Theory, And Air Force Publications, Gordon G. Geison

Theses and Dissertations

Hypertext systems offer electronic links that can instantly join related documents with the click of a mouse. Some observers predict that in the next few years hypertext will become the predominate technology of communication. Such a revolutionary transformation of our culture's basic system for sharing information is bound to have a profound and wide-ranging impact. At this early stage in hypertext's evolutionary development, no empirical study can be expected to capture the long-term implications of this new technology. An exploratory survey was distributed to 100 large corporations to gather their initial assessment of the revolutionary implications of hypertext. The results …

Air Force Media Use And Conformance With Media Richness Theory: Implications For E-Mail Use And Policy, Heather L. Adams

Theses and Dissertations

Communication has become a major aspect of a manager's job. When communicating, they are faced with many choices of what media to use - some include face-to-face, telephone, e-mail, or written. Managerial effectiveness can improve if managers make appropriate media choices. Thus, it is important to study how Air Force managers perceive media and what kind of choices they are making based on those perceptions. Media Richness Theory suggests that media choices are affected by content reasons, situational reasons, and symbolic reasons. This study examined Air Force managers and found they conform highly with Media Richness Theory in their media …

Converting Publications In The Air Force To Sgml: A Recommendation Based On Commercial Experience, Shari T. Miles

Theses and Dissertations

The objective of this research was to determine those benefits of SGML that the Air Force can use in its publications process and to determine if benchmarking can improve the Air Force's migration to an electronic publishing environment. To accomplish this, the author completed an exploratory, qualitative study which defined the components and benefits of SGML and the benchmarking application and process. The qualitative techniques for this research included a literature review and questionnaire. The literature review covered both SGML and benchmarking. The questionnaire was an exploratory instrument that was sent to 60 commercial enterprises. The results of the questionnaire …

Guidelines For College And University Publications Directors On Building Effective Partnerships With Printers And Graphic Designers, Susan L. Enzman

Theses and Dissertations

The purpose of this thesis project was to compose guidelines to help facilitate communication and understanding between graphic designers and printers as they work together to service higher education publication offices.

A review of previous research pertinent to this study was conducted. Original research was undertaken in the form of a mail survey distributed to 100 publication directors/managers at four year colleges and universities throughout the country.

The survey was used to determine how various publications offices operate and to elicit suggestions publication directors/managers have for working effectively with graphic designers and printers.

The core of this project was the …

Effective Motivation Of Front-Line Employees, Regina M. Audio

Theses and Dissertations

Motivating front-line employees to perform at optimum levels is a challenge for managers and business owners. Non-management employees from Southern New Jersey for-profit and non-profit companies responded to a survey to offer comments as to which of six specific types of motivational phrases would best motivate them to perform optimally in common workplace situations involving: quality, teamwork, personal responsibility to organizational policy and procedure, initiative, and customer service issues. Participants considered top performers by their managers were asked to choose which phrase would best motivate them in each situation in an attempt to identify which phrases are most effective in …

A Study Of The Implications Of The Internet Upon Two-Way Symmetric Communication In Public Relations, Tarek M. El-Kharboutly

Theses and Dissertations

This thesis examined the implications and ramifications of the advent of online communication technologies, such as the Internet, on the profession of public relations.

As brokers of information, public relations professionals must adapt to and incorporate online tools into their arsenals. As the consumer public takes to the Internet in search of information, the Internet provides a means by which organizations can gauge which issues are of concern. It is the only alternative to falling out of touch with a restless consumer public that demands ever-higher levels of customer service.

The author presented a case study of the Pentium microprocessor …

A Study Of Public Relations Practice In The Tobacco Industry: Misuse And Social Responsibility, Andrew M. Casper

Theses and Dissertations

The study's major purpose was to improve the quality and reputation of public relations practice in private industry. The study examined needed improvements m public relations by focusing on the ineffectual and negative practices of the tobacco industry, Also, the study reviewed public and media perceptions of tobacco companies.

The research involved telephone inquiries, information from not-for-profit organizations, and a review of 108 publications using the headings, "Public Relations" and "Tobacco Industry."

Other research included an opinion survey administered to 100 undergraduate students at Rowan College of New Jersey.

Survey results found that a majority of students, smokers, and nonsmokers …

A Study Of Meeting Planners' Tactics To Market Conferences, Seminars, And Workshops, Erika March

Theses and Dissertations

This study identified, through secondary research and a written survey, methods to effectively market meetings. The research found patterns in the areas of Communication, Direct Mail, Program Planning, Feedback/Evaluation, and Follow-up. These research areas were used in forming the structure of the survey questions.

The meeting planning survey was sent to 17 meeting planners who were chosen based on a June 1995 ranking in Meeting News as "The 25 Most Influential People in the Meetings Industry." The 25 represent different types of planners in different industries. These planners were surveyed to obtain marketing ideas from the top meeting planners in …

A Public Relations Plan For The New Jersey Association Of Family And Consumer Sciences Regarding The Association Name Change And Its Impact On The Profession, Linda A. Strieter

Theses and Dissertations

The purpose of this project was to create a public relations plan to help promote wide acceptance of the name change, Association of Family and Consumer Sciences and a better understanding of the profession's future in New Jersey among its members. For non-Association members, awareness of the name change and its ramifications are the goals.

A scientific random survey of approximately 10 percent of Association members in November 1995 revealed an almost equal split in opinion about the name change among those questioned.

When most of the membership understands the benefits of the name change, the feeling will become more …