Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 16 of 16
Full-Text Articles in Entire DC Network
Subcultural Identification And Motivation Of Spectators At The 2005 Pan American Junior Athletics Championships., Ryan Snelgrove
Subcultural Identification And Motivation Of Spectators At The 2005 Pan American Junior Athletics Championships., Ryan Snelgrove
Electronic Theses and Dissertations
Due to the high costs associated with hosting major sporting events it is necessary from an event organizer's perspective to design marketing strategies that aim to maximize the number of spectators in attendance. Previous research has shown that identification with the sport subculture, leisure and fan motives act as strong predictors of attendance at sporting events. The purpose of the study was to examine the existence of and relationship between these constructs at a one-time medium sized track and field event. Results indicate a number of valuable preliminary theoretical and practical insights into the understanding of sport consumer motives at …
The Development Of A Strategy-Based E-Commerce Planning Model And The Exploration Of Its Applicability., Judith Anne. Decou
The Development Of A Strategy-Based E-Commerce Planning Model And The Exploration Of Its Applicability., Judith Anne. Decou
Electronic Theses and Dissertations
In the rush to bring their ventures online, organizations may have overlooked or underestimated the role of planning in e-commerce startups. Lack of adequate planning may have contributed to the failure of many e-commerce ventures. To assist in the planning phase, a model could be useful. However, no planning model for e-commerce ventures existed. In this thesis, a model is developed to assist practitioners in planning a new e-commerce venture. The model contains seven dimensions of finance, legality, logistics, marketing, operations, security and technology. These seven dimensions surround organizational strategy, the core of the model. Implications of the adoption of …
Salary Determination In The National Hockey League: The Development Of An Equitable Player Compensation Model., Jess Charles. Dixon
Salary Determination In The National Hockey League: The Development Of An Equitable Player Compensation Model., Jess Charles. Dixon
Electronic Theses and Dissertations
Nowhere else in North America is the performance of an employee so readily visible and so easily measured than in the sport of professional ice hockey (Banister, 1997). "Although the performance of professional athletes may be objectively measured and compared by the vast quantities of statistics compiled by sports analysts, controversy still surrounds whether their individual efforts justify their salaries" (Banister, 1997, p. 47). NHL salaries have become so disparate in recent years that it is quite common for certain 'marquee' players to earn 10--20 times the salary of other players competing on the same team (Banister, 1997). With 50% …
Consumer Behaviour And Language: A Study Of The Spectators Of The Montreal Canadiens And Montreal Alouettes (Quebec)., Daniel Robert. Sweeney
Consumer Behaviour And Language: A Study Of The Spectators Of The Montreal Canadiens And Montreal Alouettes (Quebec)., Daniel Robert. Sweeney
Electronic Theses and Dissertations
This study was undertaken to investigate whether differences exist between the motivations of English, French, and bilingual-speaking spectators to attend professional sporting events in Montreal, and to examine whether they have different demographic profiles. The researcher also investigated the differences that exist between spectators who attend professional hockey and those who attend professional football games. The Spectator Attendance Questionnaire (SAQ) was developed to study and measure the problem. In all, 581 fans were surveyed from those in attendance at a Montreal Canadiens hockey game (n = 306) and a Montreal Alouettes football contest (n = 275). Subjects were asked to …
An Examination Of The Sources Of Competitive Advantage In The Wenzhou (China) Footwear Industry., Huichong. Li
An Examination Of The Sources Of Competitive Advantage In The Wenzhou (China) Footwear Industry., Huichong. Li
Electronic Theses and Dissertations
The purpose of this thesis is to explore the sources of competitive advantage in the Wenzhou, China footwear industry. China produces 52% of the world's footwear and Wenzhou is its most important production region accounting for 25% of the country's output. In addition Wenzhou's enthusiastic transition to a free market economy is well known in China as the Wenzhou Economic Model. These two facts, the industry's importance and the region's transition toward capitalism, make it an interesting subject for research on competitive advantage. The research begins by applying Michael Porter's framework on the competitive advantage of nations to the case …
Discrimination Against Pregnant Employees In Canada (1988--2000)., Andrew. Wingate
Discrimination Against Pregnant Employees In Canada (1988--2000)., Andrew. Wingate
Electronic Theses and Dissertations
This thesis offers an analysis of the topic of discrimination against pregnant employees in Canada in the period between 1988 and 2000. 1988 was chosen for the starting point for this study in order to update a comprehensive article published in 1990 that covered developments up to this date. In updating the research presented in this earlier article, this thesis focuses on the development of the topic in the legal setting. It offers an analysis of the Canadian public policy environment as it relates to the topic, along with a detailed analysis of related cases that were heard during the …
An Investigation Into The Drivers Of Mergers And Acquisitions Within The Spirits And Wine Industry., J. Terry. Shields
An Investigation Into The Drivers Of Mergers And Acquisitions Within The Spirits And Wine Industry., J. Terry. Shields
Electronic Theses and Dissertations
The literature on the drivers of merger and acquisition was reviewed. From this review the drivers identified were related to two merger cases within the industry to test the extendibility of the concepts to the spirits and wine industry. Subsequently, the importance of the variables, based upon the responses of company personnel, was ranked based on their mean scores. The respondents assessed the suitability of merger and acquisition partners based on the importance of drivers identified. This study has enabled the continuance of research on merger and acquisition strategies for Allied Domecq within the spirits and wine industry. Also, given …
An Analysis Of Sport Managers' Interpersonal Communication Skills In Selected Ontario Amateur Sport Organizations., Jennifer Lyn. Graham
An Analysis Of Sport Managers' Interpersonal Communication Skills In Selected Ontario Amateur Sport Organizations., Jennifer Lyn. Graham
Electronic Theses and Dissertations
This study explored the dimensions which account for effective communication in order to clarify the domain of interpersonal communication. Real and ideal perceptions of superiors, managers, and subordinates were compared to determine if the views of others (superiors and subordinates) differed from self (manager) perceptions of desirable interpersonal communication skills. The Interpersonal Communication Inventory (ICI), was used to examine sport managers' interpersonal skills. This instrument was revised by adding an ideal perceptual domain, and by changing the wording to allow for both self and others' perspectives to be investigated. The key areas reported in previous interpersonal communication research were compared …
The Taste Of Globalization: The Wine Industry Of Ontario., Andrea Laura. Della Valle
The Taste Of Globalization: The Wine Industry Of Ontario., Andrea Laura. Della Valle
Electronic Theses and Dissertations
In this thesis I examine the effects of hegemony and globalization on the wine industry of Ontario. The purpose of this thesis is to call attention to the political and economic power system that is controlled by a few key decision makers whose goal is to "naturalize" consumers' taste for wine. Since Prohibition, governmental and industrial agencies have promoted different "tastes" for Ontario's wine in the hopes of gaining a profit. Each change in the promoted "taste" creates a dramatic impact on consumers. Today's goal of the industry is to produce internationally competitive wine and turn Canadians into "natural" wine …
The Internet And Canada's Financial Services Sector., Thomas Edward (Ted). Dodds
The Internet And Canada's Financial Services Sector., Thomas Edward (Ted). Dodds
Electronic Theses and Dissertations
This thesis is an investigation into the potential impact of the Internet on sustainable competitive advantage in Canada's financial sector. The Canadian banking industry and payments system are often perceived as conservative, safe entities. By contrast, the Internet has been characterized as a dynamic and insecure environment for commerce. Exploratory research results are reported to suggest if and how these worlds will come together in the near future to provide financial service firms with new opportunities for differentiation, cost reduction and enhanced customer service. The thesis concludes by suggesting that early movers have achieved differentiation from their competitors by means …
Transformational, Transactional Leadership And Organizational Effectiveness Of Canadian University Athletic Programs., Chad Leron. London
Transformational, Transactional Leadership And Organizational Effectiveness Of Canadian University Athletic Programs., Chad Leron. London
Electronic Theses and Dissertations
The purposes of this study were to determine whether Canadian university Athletic Director's levels of transformational leadership and Athletic Director's levels of transactional leadership differed significantly with regard to the organizational effectiveness of their respective athletic programs; and to determine the relationships of each factor of transformational leadership (attributed charisma, idealized influence, intellectual stimulation, inspirational motivation and individualized consideration) and transactional leadership (contingent reward, passive management-by-exception and active management-by-exception) to the organizational effectiveness of Canadian university athletic departments. Data received from Athletic Directors and employees were investigated together and separately to take into account perceptions of each group. Within the …
Factors Affecting The Credibility Of Reference Letters., Vandana. Juneja
Factors Affecting The Credibility Of Reference Letters., Vandana. Juneja
Electronic Theses and Dissertations
The purpose of this study is to investigate factors which affect the perceived credibility of letters of reference. More specifically, two factors, those being length of the letter and quality of writing style, are examined. The study questions whether longer or shorter reference letters have different levels of perceived credibility. It also proposes that as the quality of writing style of reference letters improves, their perceived credibility increases. Participants in the study included a random sample of 110 recruiters from various companies in Canada, particularly in the Toronto, Ontario area. Each participant received one of six variations of reference letters …
Transformational Leadership Organizational Culture And Employee Job Satisfaction Within The Canadian Ymca Organizations., Michael Anthony. Wallace
Transformational Leadership Organizational Culture And Employee Job Satisfaction Within The Canadian Ymca Organizations., Michael Anthony. Wallace
Electronic Theses and Dissertations
The purpose of this exploratory study was to examine Canadian YMCA organizations to determine if linkages exist between transformational leadership, organizational culture and job satisfaction. All 69 organizations throughout Canada were included in this study. The researcher concluded from the use of a multivariate analysis of variance (MANOVA) statistical procedure that a significant difference between high and low transformational leadership was found based on the following organizational culture variables; (a) total organizational culture, (b) managing change, (c) achieving goals, (d) coordinated teamwork and (e) customer orientation. The findings of this study are consistent with the acclaimed work of Bennis & …
The Perceived And Actual Difficulties Of Hispanic Refugees In Finding Work In Windsor (Ontario)., Jean-Holger. Kroes
The Perceived And Actual Difficulties Of Hispanic Refugees In Finding Work In Windsor (Ontario)., Jean-Holger. Kroes
Electronic Theses and Dissertations
The present study surveys Hispanic refugee status seekers in Windsor, Ontario in regard to their work and education history as well as their views on events surrounding their job search to determine the perceived and actual difficulties in securing work. Discrimination, English language knowledge and restrictive work permits are the problems defined by the refugees themselves. Ignorance of the Canadian hiring and employment process, lack of knowledge on how the restrictive work permits can be overcome and the implications of welfare payments on the mental state of the Hispanics are discussed as the actual difficulties. Recommendations include better education of …
Cognitive Responses And Message Acceptance: An Evaluation Of Alternative Functional Relationships., Stuart. Brockbank
Cognitive Responses And Message Acceptance: An Evaluation Of Alternative Functional Relationships., Stuart. Brockbank
Electronic Theses and Dissertations
An investigation was conducted across two product classes and alternate message appeals to determine the best functional relationship between message acceptance and four independent cognitive responses: support argument, counterargument, source bolstering, and source derogation. A multi-variate regression analysis was employed to compare various linear and non-linear models. The four dependent cognitive structure measures used were attitude toward the brand, and the cognitive, conative, and affective components of the tricomponent attitude model. The results indicate that in general, linear models best explain message acceptance as a function of cognitive response. This investigation is an extension to current literature and has implications …
Explicating Marketing Functions And Market Orientation Constructs In The Primary Nonbusiness Sponsor Of Physical Activity In Canada: The Case Of Fitness Canada., Donna M. Lori
Electronic Theses and Dissertations
This investigation employs a qualitative, case study approach in which the process is guided by two simple, open-ended questions with respect to the primary nonbusiness sponsor of physical activity in Canada: (1) What is the nature of Fitness Canada's marketing functions, and (2) How does Fitness Canada practice a market orientation? Firstly, the predominant marketing practices employed in the conception and delivery of physical activity products for Canadians are studied. A conceptualization of Fitness Canada's three product offerings and their market derivates is presented. Of eleven conceptual markets that derive from three main products, resources and initiatives are analyzed within …