Digital Commons Network^™

Visual Framing: A Study In Face-Ism From The Websites For The 108th United States Congress., Beth Johnson Anderson

Electronic Theses and Dissertations

Websites are being used by increasing numbers to target a market with a message unfiltered by the media. This content analysis examined the website front-screens for the members of the 108th United States Congress to determine if the photographic images displayed reinforced the media's stereotypical frame of female politicians. A total of 3,892 photographic images were captured from 540 websites and coded using the face-ism index. Overall, the results supported the face-ism theory. Images of females were cropped lower on their bodies than images of males. The face-ism effect was not supported until the number of people in the photograph …

Depictions Of Ethnicity And Gender On The Front Pages Of College And University Websites., Mackenzie Blair Frazier

Electronic Theses and Dissertations

This study examined how women and men and people of different ethnicity are represented in the photographs found on the front screens of websites of colleges and universities offering four-year degrees and above in the United States. A content analysis analyzed 1,677 images of men and women found on the front pages of 412 colleges and university websites. A six-point Body Index Scale coding instrument was used to determine if emphasis was placed on the face or the body of the human image, determined through an analysis of where the images were cropped.

Frequencies of men and women were moderately …