Digital Commons Network^™

Towards An Understanding Of The Grey Nomad Consumer, Mandy Pickering

Theses : Honours

This exploratory study applied a grounded approach to the collection and analysis of data. The study investigated the consumption behaviours utilised by a sample of Grey Nomads who subscribed to an eco·camping philosophy and who occupied their own caravans for accommodation whilst travelling. The aim was to examine the growing phenomenon of Grey Nomads who travelled in Western Australia in order to obtain insight into the group as consumers. Thirty nine informants (n=39) were interviewed where an understanding of the primary concerns of informants could be achieved. Informants were recruited who were over 60 years of age, travelled for a …