Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Entire DC Network
Persuasion On Trial: An Exercise For Understanding The Benefits Of Studying Persuasion, John S. Seiter, R. H. Gass
Persuasion On Trial: An Exercise For Understanding The Benefits Of Studying Persuasion, John S. Seiter, R. H. Gass
Languages, Philosophy, and Communication Studies Faculty Publications
The study of persuasion is the wellspring of the communication discipline. Nevertheless, in one review, Seiter and Gass (2004) noted that "critics of persuasion seem to emerge and reemerge with some regularity" (p. 2). Although the study of persuasion is generally venerated by those within the field of communication, it is not always viewed so favorably by laypersons, including students who enroll in introductory persuasion courses. Ordinary people often perceive persuasion negatively.
Extension Sustainability: Research, Outreach, And Communication Techniques To Foster Positive Change, Roslynn Brain
Extension Sustainability: Research, Outreach, And Communication Techniques To Foster Positive Change, Roslynn Brain
Environment and Society Faculty Publications
No abstract provided.