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Roles Played By Nigerian Youtube Micro-Celebrities During The Covid-19 Pandemic, Aje-Ori Agbese
Roles Played By Nigerian Youtube Micro-Celebrities During The Covid-19 Pandemic, Aje-Ori Agbese
Communication Faculty Publications and Presentations
In 2020, during the COVID-19 pandemic, Nigerian social media micro-celebrities were prominent players in the dissemination of information. This study examines the roles that one group of Nigerian micro-celebrities, YouTube video bloggers (vloggers)—also known as “YouTubers”—played during the pandemic. The research analysed the contents of COVID-19-themed videos that 15 popular Nigerian YouTubers posted on their channels between 29 February and 5 August 2020. The study was guided by the two-step flow of communication theory, in terms of which information first flows from mass media to opinion leaders, who then, in the second step, share the information with their audiences. The …
Hey Girl, Feel My Thesis. Know What It's Made Of? Research Material., Mya Lynn Pritts
Hey Girl, Feel My Thesis. Know What It's Made Of? Research Material., Mya Lynn Pritts
Masters Theses
As Generation Z becomes the newest generation to enter adulthood, it is valuable to understand their thought processes and communication patterns. Individuals of Generation Z are known to be digital natives, as they were born into a world of technology with the internet at their fingertips. Understanding Generation Z's use of memes is an area where little research has been done so far. The purpose of this study was to determine how Generation Z interprets and communicates with memes on the internet and social media platforms. Unlike previous research, this study analyzed the participants' perceptions, which further contributes to an …
Pr 101: A Resource For New Public Relations Professionals, Ilana M. Weinberger
Pr 101: A Resource For New Public Relations Professionals, Ilana M. Weinberger
Publications and Research
The field of public relations (PR) is often misunderstood, despite the fact that it is a growing field (Fawkes, 2018). New employees enter the field of PR every year, whether as new graduates or as those making a career change, yet the intricacies of working in PR are not generally taught in the classroom (Meganck, Smith & Guidry, 2020). Most people do not have a solid understanding of what PR professionals do on a day-to-day basis, and in fact, many of those entering the field don’t either. They may think that PR is simply social media management, or even confuse …
The Quest For Influence: Examining Russia's Public Diplomacy Mechanisms In Africa, Isaac Antwi-Boasiako
The Quest For Influence: Examining Russia's Public Diplomacy Mechanisms In Africa, Isaac Antwi-Boasiako
Articles
This article examines Russian public diplomacy mechanisms in Africa. These include the intentional use of historical ties, various aid programmes in education and health, the targeted use of international broadcasting and digital media, and the exploitation of anti-Western sentiments on the continent. Russia employs these to win the hearts and minds of African publics for its national interest. The article first explores Moscow’s public diplomacy in general and analyses the challenges Russia faces in Africa, which has become a ‘dumping ground’ for public diplomacy campaigns by the US, the EU and its members, the UK, and China. The article argues …
Stories And Selling: The Impact Of Narrative Storytelling In Video Commercials, Gabriela Martin
Stories And Selling: The Impact Of Narrative Storytelling In Video Commercials, Gabriela Martin
Honors Projects in Communication
In a world where business is so closely tied together with the digital world, it can become easy to miss out on the human component of the marketing field. However, it is the narrative storytelling interwoven into advertisements that make them so compelling to consumers. Customers do not just want to be told about the features of a product, but rather they want to understand how having that product will make them feel. This storytelling can be communicated across several different forms of media, but it is especially apparent in the formatting of video commercials. While basic informational videos can …
The Cowl - V. 87 N. 9 - December 8, 2022
The Cowl - V. 87 N. 9 - December 8, 2022
The Cowl
The Cowl - student newspaper of Providence College. Vol. 87 No. 9 - December 8, 2022. 24 pages.
Technology Acceptance Model (Tam) And Use And Adoption Of Technology By Small Business Owners In Queens, Ny, Gavin Singh
Technology Acceptance Model (Tam) And Use And Adoption Of Technology By Small Business Owners In Queens, Ny, Gavin Singh
Doctoral Dissertations and Projects
Many small businesses today experience apprehension or anxiety when adopting new and emerging technologies in their place of business. Though we live in a time of unparalleled access to technology, many businesses still avoid adopting technology or upgrading to the latest version. Despite knowing the advantages of using technology to conduct business (in-person or on the Internet), some businesses purposely choose to not use technology. The purpose of this phenomenological qualitative case study was to understand why these businesses choose to do so, and to learn what can be done to help them overcome these barriers to technological adoption. The …
Communication As Conscience, Florence Chee
Communication As Conscience, Florence Chee
School of Communication: Faculty Publications and Other Works
Focusing on ethics in games studies, Chee notes the importance of
communication as it has played parts in these other fields and how that might
reflect back on our community.
The Cowl - V. 87 N. 8 - December 1, 2022
The Cowl - V. 87 N. 8 - December 1, 2022
The Cowl
The Cowl - student newspaper of Providence College. Vol. 87 No. 8 - December 1, 2022. 16 pages.
The Cowl - V. 87 N. 7 - November 17, 2022
The Cowl - V. 87 N. 7 - November 17, 2022
The Cowl
The Cowl - student newspaper of Providence College. Vol. 87 No. 7 - November 17, 2022. 24 pages.
Fundamentals Of Communication, 2nd Ed., Teresa Fisher
Fundamentals Of Communication, 2nd Ed., Teresa Fisher
Open Educational Resources
This textbook explores human communication with a particular focus on interpersonal communication. Following a foundational chapter, subsequent chapters include examining the role of culture, identity, perception, verbal communication, nonverbal communication, and listening on interpersonal communication. The textbook also includes chapters on interpersonal relationships and conflict. The final chapter provides guidance on oral presentations. The first edition was titled "Fundamentals of Interpersonal Communication".
The Cowl - V. 87 N. 6 - November 3, 2022
The Cowl - V. 87 N. 6 - November 3, 2022
The Cowl
The Cowl - student newspaper of Providence College. Vol. 87 No. 6 - November 3, 2022. 20 pages.
African Governments’ Foreign Publics Engagement: Public Diplomacy In African Perspective, Isaac Antwi-Boasiako
African Governments’ Foreign Publics Engagement: Public Diplomacy In African Perspective, Isaac Antwi-Boasiako
Articles
Scholars over the years have delved into the discourse of states’ foreign publics engagement in achieving their foreign policy objectives. This analysis is done generally with the western perspective of public diplomacy with recent Asian scholarship evolving. As a result, this study aims to reflect on public diplomacy from an African perspective. Therefore, it analyses how African governments have engaged their foreign publics (foreign governments and their citizens) to attract foreign aid, tourism, and investments in their nation-building and development trajectory. The article explores African public diplomacy mechanisms such as diasporas, nation branding, cultural diplomacy, and many others. It also …
The Cowl - V. 87 N. 5 - October 20, 2022
The Cowl - V. 87 N. 5 - October 20, 2022
The Cowl
The Cowl - student newspaper of Providence College. Vol. 87 No. 5 - October 20, 2022. 24 pages.
The Cowl - V. 87 N. 4 - October 6, 2022
The Cowl - V. 87 N. 4 - October 6, 2022
The Cowl
The Cowl - student newspaper of Providence College. Vol. 87 No. 4 - October 6, 2022. 20 pages.
The Cowl - V. 87 N. 3 - September 29, 2022
The Cowl - V. 87 N. 3 - September 29, 2022
The Cowl
The Cowl - student newspaper of Providence College. Vol. 87 No. 3 - September 29, 2022. 20 pages.
The Cowl - V. 87 N. 2 - September 15, 2022
The Cowl - V. 87 N. 2 - September 15, 2022
The Cowl
The Cowl - student newspaper of Providence College. Vol. 87 No. 2 - September 15, 2022. 20 pages.
The Cowl - V. 87 N. 1 - September 8, 2022
The Cowl - V. 87 N. 1 - September 8, 2022
The Cowl
The Cowl - student newspaper of Providence College. Vol. 87 No. 1 - September 8, 2022. 20 pages.
How Do You Demonstrate Enthusiasm In A Job Interview?, Singapore Management University
How Do You Demonstrate Enthusiasm In A Job Interview?, Singapore Management University
Perspectives@SMU
Is there such a thing as being too enthusiastic in a job interview, and how should hiring managers assess candidates on this?
Exploration Of How Unified Theory Of Acceptance And Use Of Technology Enhances Trust In Communication, Samantha M. Ricciardi
Exploration Of How Unified Theory Of Acceptance And Use Of Technology Enhances Trust In Communication, Samantha M. Ricciardi
Doctoral Dissertations and Projects
The qualitative study aims to understand the central phenomenon of how trust enhances communication with online grocery shopping for participants who are 25 years and older and are active online grocery shoppers. Venkatesh, Morris, and Davis created a technology acceptance model called Unified created Theory of Acceptance and Use of Technology, which explains the acceptance and use of information systems and communication technology innovations with consumers (Kim et al., 2008; Phillippi et al., 2021). The Unified Theory of Acceptance and Use of Technology is an alternative theoretical model that ties into eight existing user acceptance models: (a) Technology Acceptance Model …
Four Meta-Literacies Model In Digital Multimodal Communication: A Brick-By-Brick Construction Using Qualitative Interpretative Meta-Synthesis, Jane Elizabeth Keil Strong
Four Meta-Literacies Model In Digital Multimodal Communication: A Brick-By-Brick Construction Using Qualitative Interpretative Meta-Synthesis, Jane Elizabeth Keil Strong
Doctoral Dissertations and Projects
A digital skills gap has been noted in the literature as college students are joining the workforce lacking the communication competencies needed and expected by employers. Workplace communication is characterized by multimodal expression. The multimodal communication environment is complex and ever-changing requiring workers to possess multiple literacies, but what are these multiple literacies? The purpose of this study was to conduct a qualitative interpretative meta-synthesis (QIMS) of multimodality and multiliteracies to theorize a meta-literacy model in digital multimodal communication. The four meta-literacies may serve as future building blocks to inform pedagogies that may help close the digital workplace gap. The …
Creating Safer Communities For The Use Of Active Transportation Modes In California: The Development Of Effective Communication Message Strategy For Vulnerable Road Users, Samer Sarofim, Aly Tawfik
Creating Safer Communities For The Use Of Active Transportation Modes In California: The Development Of Effective Communication Message Strategy For Vulnerable Road Users, Samer Sarofim, Aly Tawfik
Mineta Transportation Institute
Despite increased efforts to improve safety in recent years (e.g., the Focus Cities Program in California), California continues to have a high rate of pedestrian and bicyclist fatalities. Currently, the state currently lacks a cohesive messaging strategy to improve behaviors related to pedestrian and cyclist traffic safety practices. To fulfill this need, this research showcases the differential effect of message framing on attitudes and intended behaviors related to pedestrian and cyclists traffic safety practices. This project investigated factors & risky behaviors contributing to accidents involving vulnerable road users, preventive measures to decrease accidents involving vulnerable road users, and more. The …
The Cowl - V. 86 N. 19 - May 5, 2022
The Cowl - V. 86 N. 19 - May 5, 2022
The Cowl
The Cowl - student newspaper of Providence College. Vol. 86 No. 19 - May 5, 2022. 32 pages.
The Cowl - V. 86 N. 18 - Apr 21, 2022
The Cowl - V. 86 N. 18 - Apr 21, 2022
The Cowl
The Cowl - student newspaper of Providence College. Vol. 86 No. 18 - April 21, 2022. 24 pages.
The Cowl - V. 86 N. 17 - Apr 7, 2022
The Cowl - V. 86 N. 17 - Apr 7, 2022
The Cowl
The Cowl - student newspaper of Providence College. Vol. 86 No. 17 - April 7, 2022. 24 pages.
Quality Tv In The Streaming Age, Ryan Wood
Quality Tv In The Streaming Age, Ryan Wood
Honors Projects in Communication
The purpose of this Honors Thesis is to explore how viewers define quality TV for themselves. This study places the quality TV discourse within the context of the rise of the streaming industry and the decline in traditional moviegoing. To carry out this study, a Qualtrics survey with closed-ended questions and open-ended contextual questions was administered to 162 students at Bryant University. The survey sheds light on the characteristics that viewers deem most important in assessing the quality of television series while at the same time identifying recent shows that viewers believe deserve the "quality TV" label.
If You Can't Take The Tweet: Understanding Corporate Social Responsibility Through The Lens Of Social Media Marketing, Julia Winterhalter
If You Can't Take The Tweet: Understanding Corporate Social Responsibility Through The Lens Of Social Media Marketing, Julia Winterhalter
Honors Projects in Communication
Companies are increasingly taking action on societal issues and are aware of the impact that their corporate voice has on impressionable publics. Existing research focuses greatly on corporate social responsibility and the moral standards that set up companies to market themselves authentically to the values they build themselves on. The current study explores how three companies utilize their platform to share their values in relation to ethical issues arising in the modern world. Through the Twitter accounts of Ben & Jerry's, Patagonia, and Starbucks, a content analysis was conducted on their use of language related to their ethical standpoints on …
Intercultural Communication Competence And Empathy Among Physician Assistant Students: The Role Of International Experiences, Rachel Lerch
Intercultural Communication Competence And Empathy Among Physician Assistant Students: The Role Of International Experiences, Rachel Lerch
Honors Projects in Science and Technology
Having cultural competency and empathy towards others has become increasingly important, especially within the medical field. Experiential learning, such as study abroad has been shown to help increase intercultural communication competence (ICC) and empathy amongst students, which is important once those students enter the workforce. It is especially important for health care providers, such as Physician Assistants, to have high levels of ICC and empathy since they are in contact with patients from various cultures and need to have clear and comfortable communication with those patients. The purpose of this study is to confirm the relationship between ICC and empathy …
Communicating Comfort In Crisis: A Literature Review On Overcoming The Emergency Room Environment To Foster The Nurse-Patient Relationship, Faith G. Davenport
Communicating Comfort In Crisis: A Literature Review On Overcoming The Emergency Room Environment To Foster The Nurse-Patient Relationship, Faith G. Davenport
Senior Honors Theses
The average emergency room patient is not receiving the compassionate nurse-patient communication that patients experience on other hospital floors. Fewer positive nurse-patient interactions prompt patients to state that they feel uncomforted and dissatisfied on hospital exit surveys, inciting hospital management to investigate how to reverse this trend to retain their federal funding. Emergency room nurses cite multiple barriers inherent in their work environment that prevent them from building rapport with their patients, including a layout not conducive to private conversations, strict time constraints, and a fluctuating workload. Working for a prolonged period under these conditions is driving many nurses to …
The Cowl - V. 86 N. 16 - Mar 31, 2022
The Cowl - V. 86 N. 16 - Mar 31, 2022
The Cowl
The Cowl - student newspaper of Providence College. Vol. 86 No. 16 - March 31, 2022. 24 pages.