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Contemporary English In The Usa, Melissa Axelrod, Joanne Scheibman
Contemporary English In The Usa, Melissa Axelrod, Joanne Scheibman
English Faculty Publications
Indigenous and immigrant speakers from a variety of linguistic and sociocultural backgrounds have in different ways contributed to the development of present day American English, as have the geographical and social dimensions of the country. This paper provides a survey of contemporary usage of American English by describing and illustrating linguistic features documented for social and regional groups in the United States. The focus on variation in pronunciation, grammar, and meaning in American English highlights the diversity of dialects and styles in the U.S. as well as the centrality of sociocultural identities to language use. We group examples of variation …
Indigenous Identity In The Nation Brand: Tension And Inconsistency In A Nation's Tourism Advertising Campaigns, Alan Pomering
Indigenous Identity In The Nation Brand: Tension And Inconsistency In A Nation's Tourism Advertising Campaigns, Alan Pomering
Faculty of Business - Papers (Archive)
The purpose of this paper is to discuss one nation's attempts at tourism branding in which elements of Indigenous identity featured as a key element of the brand, arguably impairing persuasion results. The methodology follows a qualitative and interpretivist approach. A recent tourism advertising campaign for Australia is described; observations are made regarding Indigenous Australian identity in relation to the broader national identity; recent international tourist arrival trends are discussed; and connections between this triad are proposed. The campaign under study is also compared with proximate campaigns. The study raises questions about tapping a contested national identity for tourism branding …