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2006

Faculty of Commerce - Papers (Archive)

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Leaning Into The Steel Industry: Lean Supply And The Steel Industry, Matthew P. Pepper, Trevor A. Spedding Jan 2006

Leaning Into The Steel Industry: Lean Supply And The Steel Industry, Matthew P. Pepper, Trevor A. Spedding

Faculty of Commerce - Papers (Archive)

The steel industry contributes substantially to Australia’s economy. However, globalisation has forced steel producers and exporters to reassess their strategic direction and seek out different management approaches to maintain market share. This paper promotes the concept of lean supply and its effectiveness (when used in conjunction with other strategic tools), in responding to the challenges of globalisation and other changes in the operating market; by strengthening the industrial supply chain for competition. Future considerations for practitioners and researchers are identified in the concluding discussion.


Turning Marketing Promises Into Business Value: The Experience Of An Industrial Sme, Victoria Little, Judith Motion, Rod Brodie, Richard Brookes Jan 2006

Turning Marketing Promises Into Business Value: The Experience Of An Industrial Sme, Victoria Little, Judith Motion, Rod Brodie, Richard Brookes

Faculty of Commerce - Papers (Archive)

How can businesses create more value for their customers and shareholders? One way of understanding this task is to apply the promises framework: promises made to customers, promises kept, and promises enabled. Traditionally marketers made the promises, leaving keeping and enabling activities to other departments (e.g. logistics, manufacturing and customer service) and to senior management. However, marketers are increasingly acknowledging that creating and delivering value to customers requires a synchronised effort from the whole firm, not only marketers.


An Insight Into Advance Fee Fraud On The Internet, Joshua Chang Jan 2006

An Insight Into Advance Fee Fraud On The Internet, Joshua Chang

Faculty of Commerce - Papers (Archive)

Advance fee fraud on the Internet currently rakes in hundreds of millions of dollars golbally per year. Aslo known as the "419" fraud, this scheme originated from Nigeria in the 1970s and was marketed via traditional means such as mail and facsimile transmissions.


A Methodology For Integrating Artificial Intelligence Into A Quality Management Teaching Environment, Xuesong Chi, Trevor A. Spedding Jan 2006

A Methodology For Integrating Artificial Intelligence Into A Quality Management Teaching Environment, Xuesong Chi, Trevor A. Spedding

Faculty of Commerce - Papers (Archive)

Management flight simulators provide a “microworld” in which users control an organization in a realistic environment without the need to disturb the real system. This paper presents a web-based intelligent virtual learning environment to enhance the education of engineering management students in quality management and statistical process control techniques. The paper introduces the structure and methodology for building this online learning environment. The simulated environment is based on an innovative approach which incorporates a Fuzzy Adaptive Resonance Theory Neural Network to enable students to obtain the best response by automatically identifying out of control conditions.