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The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter
The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter
Adriane B. Randolph
The authors investigate consumers’ willingness to switch from a preferred manufacturer brand to an unfamiliar private-label brand if taste is perceived as identical. Consumer decisions are examined through recordings of electrical brain activity in the form of electroencephalograms (EEGs) and self-reported data captured in surveys. Results reveal a willingness of consumers to switch to a less-expensive brand when the quality is perceived to be the same as the more expensive counterpart. Cost saving options for consumers and advertising considerations for managers are discussed.
Brain Games As A Potential Nonpharmaceutical Alternative For The Treatment Of Adhd, Stacy Wegrzyn, Doug Hearrington, Tim Martin, Adriane Randolph
Brain Games As A Potential Nonpharmaceutical Alternative For The Treatment Of Adhd, Stacy Wegrzyn, Doug Hearrington, Tim Martin, Adriane Randolph
Adriane B. Randolph
Attention deficit hyperactivity disorder (ADHD) is the most commonly diagnosed childhood neurobehavioral disorder, affecting approximately 5.5 million children, of which approximately 66% take ADHD medication daily. his study investigated a potential nonpharmaceutical alternative to address the academic engagement of 5th through 11th grade students (n = 10) diagnosed with ADHD. Participants were asked to play "brain games" for a minimum of 20 minutes each morning before school for 5 weeks. Engagement was measured at three points in time using electroencephalogram, parent and teacher reports, researcher observations, and participant self-reports. An analysis of the data supports the hypothesis that daily use …
Speed Has An Effect On Multiple-Object Tracking Independently Of The Number Of Close Encounters Between Targets And Distractors, Cary S. Feria
Speed Has An Effect On Multiple-Object Tracking Independently Of The Number Of Close Encounters Between Targets And Distractors, Cary S. Feria
Cary S. Feria
Multiple-object tracking (MOT) studies have shown that tracking ability declines as object speed increases. However, this might be attributed solely to the increased number of times that target and distractor objects usually pass close to each other (“close encounters”) when speed is increased, resulting in more target–distractor confusions. The present study investigates whether speed itself affects MOT ability by using displays in which the number of close encounters is held constant across speeds. Observers viewed several pairs of disks, and each pair rotated about the pair’s midpoint and, also, about the center of the display at varying speeds. Results showed …
Quality Is Becoming More About Taste And Less About Cost: Eeg And Survey Study On Consumer Behavior, Charnetta Brown, Adriane Randolph, Janee Burkhalter
Quality Is Becoming More About Taste And Less About Cost: Eeg And Survey Study On Consumer Behavior, Charnetta Brown, Adriane Randolph, Janee Burkhalter
Adriane B. Randolph
No abstract provided.
The Effects Of Distractors In Multiple Object Tracking Are Modulated By The Similarity Of Distractor And Target Features, Cary S. Feria
The Effects Of Distractors In Multiple Object Tracking Are Modulated By The Similarity Of Distractor And Target Features, Cary S. Feria
Cary S. Feria
Is the effect of distractors in multiple object tracking dependent on the distractors sharing the features of the targets? In experiment 1, observers tracked five targets among five distractors that were identical to the targets and a number of additional distractors that were either identical to or featurally distinct from the targets. Results showed that distractors that are distinct from the targets in shape or color, or are stationary, impair tracking less than distractors that are identical to the targets. However, tracking performance declined as the number of distractors increased, even for featurally distinct distractors. Experiment 2 showed that distractors …
Role Expectations As Antecedents Of Citizenship: The Moderating Effects Of Work Context, Erich C. Dierdorff, Robert S. Rubin, Daniel G. Bachrach
Role Expectations As Antecedents Of Citizenship: The Moderating Effects Of Work Context, Erich C. Dierdorff, Robert S. Rubin, Daniel G. Bachrach
Robert S. Rubin
In this field study of 198 incumbents, we examine how facets of work context affect the relationship between employees’ role expectations and supervisor ratings of their citizenship. Building on an emerging focus in the citizenship literature, we expand the scope of role perceptions to capture employees’ beliefs about the importance of various work activities and worker attributes needed for successful role performance (i.e., role expectations). Results support the role theory framework that we develop and suggest that aspects of both the social and task context moderate the relationship between employees’ role expectations for prosocial role requirements and citizenship. Implications of …
The Evolving Vocabulary Of The Social Sciences: The Case Of "Socialization", Jill G. Morawski
The Evolving Vocabulary Of The Social Sciences: The Case Of "Socialization", Jill G. Morawski
Jill G. Morawski
No abstract provided.
The Location Of Our Debates: Finding, Fixing, And Enacting Reality, Jill G. Morawski
The Location Of Our Debates: Finding, Fixing, And Enacting Reality, Jill G. Morawski
Jill G. Morawski
No abstract provided.
Sperm And Liberal Feminism: A Scientific Fantasy, Jill G. Morawski
Sperm And Liberal Feminism: A Scientific Fantasy, Jill G. Morawski
Jill G. Morawski
No abstract provided.
Judging Distance Across Texture Discontinuities, Cary S. Feria, M. L. Braunstein, G. J. Andersen
Judging Distance Across Texture Discontinuities, Cary S. Feria, M. L. Braunstein, G. J. Andersen
Cary S. Feria
Sinai et al (1998 Nature 395 497 - 500) showed that less distance is perceived along a ground surface that spans two differently textured regions than along a surface that is uniformly textured. We examined the effect of texture continuity on judged distance using computer-generated displays of simulated surfaces in five experiments. Discontinuities were produced by using different textures, the same texture reversed in contrast, or the same texture shifted horizontally. The simulated surface was either a ground plane or a frontoparallel plane. For all textures and both orientations, less distance was judged in the discontinuous conditions than in continuous …
Perceived Internal Depth In Rotating And Translating Objects, M. L. Braunstein, C. W. Sauer, Cary S. Feria, G. J. Andersen
Perceived Internal Depth In Rotating And Translating Objects, M. L. Braunstein, C. W. Sauer, Cary S. Feria, G. J. Andersen
Cary S. Feria
Previous research has indicated that observers use differences between velocities and ratios of velocities to judge the depth within a moving object, although depth cannot in general be determined from these quantities. In four experiments we examined the relative effects of velocity difference and velocity ratio on judged depth within a transparent object that was rotating about a vertical axis and translating horizontally, examined the effects of the velocity difference for pure rotations and pure translations, and examined the effect of the velocity difference for objects that varied in simulated internal depth. Both the velocity difference and the velocity ratio …
Imaginings Of Parenthood: Artificial Insemination, Experts, Gender Relations, And Paternity, Jill G. Morawski
Imaginings Of Parenthood: Artificial Insemination, Experts, Gender Relations, And Paternity, Jill G. Morawski
Jill G. Morawski
No abstract provided.