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2004

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Socially Responsible Branding., Debra Satterfield Nov 2004

Socially Responsible Branding., Debra Satterfield

DRS Biennial Conference Series

This research examines the relationship between branding elements, product identifiers, and other design elements and the consumers’ ability to make accurate product selections. It will consider the role of design variables such as form, color, position, proximity, unity and variety in helping consumers discriminate between brand-related products.


Design, Drawing And Dialogue Interaction In Computer-Supported Collaborative Work (Cscw) In Design., Phebe Mann Nov 2004

Design, Drawing And Dialogue Interaction In Computer-Supported Collaborative Work (Cscw) In Design., Phebe Mann

DRS Biennial Conference Series

Most research studies looking at computer-supported collaborative design have focused on either synchronous or asynchronous modes of communication, but near-synchronous working has received relatively little attention. Yet it could be argued that near-synchronous communication encourages creative, rhetorical and critical exchanges of ideas, building on each other’s contributions. Although many researchers have carried out studies on collaborative design protocols (Cross, 1997; Gabriel and Maher 1999; Peng, 1994), argumentation and constructive interaction (Baker, 1999), but little is known about the interaction between drawing and dialogue in collaborative design. This research explored and established the needs of design students engaged in collaborative design …


Socio-Cultural Factors That Impact Upon Human-Centred Design In Botswana., Richie Moalosi, Vesna Popovic, Anne Hudson Nov 2004

Socio-Cultural Factors That Impact Upon Human-Centred Design In Botswana., Richie Moalosi, Vesna Popovic, Anne Hudson

DRS Biennial Conference Series

This paper explores the relationship between culture and human-centred design in Botswana, a topic on which there is little previous research. The paper develops a framework of cultural analysis, comparing traditional with contemporary variables in order to develop a set of core variables that can be applicable to product design. Content analysis methodology was used to extract traditional variables from Botswana folktales, and qualitative data analysis methods were used to analyse contemporary variables. The results indicated that there is more emphasis on non-material than material variables. The paper concludes with a discussion of how to develop cultural strategies that will …


Design And Morals In The Globalized Context., Robert Nelson Nov 2004

Design And Morals In The Globalized Context., Robert Nelson

DRS Biennial Conference Series

The paper sets out to: • describe globalization in the context of product design, visual communication and multimedia; • describe the elements of design that matter in a moral sense and those that do not; • assess the vulnerability of design to pressure to become a promotional organ of global vanity; • explain the reluctance of authors to adopt a critical stance with regard to the vanity of many products; • identify the problems besetting design discourse, which cause it to be largely mute in the evaluation of design in the context of cultural life; and, • investigate the methodological …


Notions Of Practice: Design As Facilitation For Interactive Social Systems., Penny Hagen Nov 2004

Notions Of Practice: Design As Facilitation For Interactive Social Systems., Penny Hagen

DRS Biennial Conference Series

This paper introduces the notion of ‘design as facilitation’ identifying some of the places it features in current research, and how it informs design of interactive social systems, such as multi-user communication technologies. This research is motivated by the shift in focus from the technical to the social in technology. A parallel shift in the notion of design practice is suggested in the move to understand interactive systems in relation to users as seen in design theory and interaction design research and methodology (Dourish 2001), (Preece et al 2002), (Winograd 1997). By examining the commonalities that exist in four different …


Power To The People: Electricity And Domestic Design., Kathleen Connellan, Jim Moss Nov 2004

Power To The People: Electricity And Domestic Design., Kathleen Connellan, Jim Moss

DRS Biennial Conference Series

The paper will tease out a number of tensions including domestic product design and designed domesticity, particularly within the post World War 2 emphasis of embracing electricity into the home with all of its concomitant ‘labour saving’ devices. Pre –Apartheid South Africa will be used as a context for a domestic engagement of a different kind – one in which black African maids in a starched white aprons and headscarfs worked silently as the best of white goods were promoted as doing. This situation flew in the face of emerging modernist tendencies. It created the unresolved tension between the white …


Disciplining Creativity: Neoliberalism And Design Education In New Zealand., Amanda Bill Nov 2004

Disciplining Creativity: Neoliberalism And Design Education In New Zealand., Amanda Bill

DRS Biennial Conference Series

Two decades of educational reform in New Zealand have resulted in one of the most market-oriented regimes of higher education in the OECD. In this environment, enrolments in design and other creative degree courses that seem to provide an opportunity for individual expression and self-development have greatly increased. However, representatives of traditional industry sectors complain that there are hardly any jobs for these graduates, and little in the way of career paths. The situation thus seems to confound human capital approaches to education policy, in which tactics such as high fees and student loans are meant to exert a conservative …


Methods For Experience Design: The Experience Design Framework., John Knight, Marie Jefsioutine Nov 2004

Methods For Experience Design: The Experience Design Framework., John Knight, Marie Jefsioutine

DRS Biennial Conference Series

User-Lab provides user centred design services and carries out academic research. This paper describes the development of the Experience Design Framework (EDF) resulting from the interaction between the Lab’s academic and commercial activities. The authors identified a range of negative attitudes to usability suggesting many practitioners did not perceive methods as relevant or useful. The EDF evolved out of an attempt to find methods that were more sympathetic to the concerns and needs of designers and business. The EDF broadens the focus of methods from usability to include accessibility, engagability and benefit. It is based on the idea that this …


The Role Of Designer-Client Communication In Determining Product Appearance., Nathan Crilly, James Moultrie, P John Clarkson Nov 2004

The Role Of Designer-Client Communication In Determining Product Appearance., Nathan Crilly, James Moultrie, P John Clarkson

DRS Biennial Conference Series

This paper reports on a series of interviews with practising industrial design consultants. The difficulties they encounter in communicating with clients on the subject of product appearance are discussed. The effects on the design process, manufacture and subsequent marketing of the product are explored. A preliminary tool is presented for communicating on the subject of consumer response to product appearance. Designers’ views on how this might assist in communicating with their clients are discussed. In closing the paper, suggestions for possible future work are presented and conclusions are drawn.


The Corner Chair Research Project: A Case Study., Richard Coker Nov 2004

The Corner Chair Research Project: A Case Study., Richard Coker

DRS Biennial Conference Series

This paper reviews one credible approach to quality industrial design research centred within the teaching and learning environment at the University of South Australia. This student project in furniture design benefited from a partnership with a healthcare provider. It attempt to establish a clear base line with outcomes both pertinent and significant to the body of knowledge currently evolving within the industrial design discipline while also addressing a problem not effectively approached in industry.


Being, Seeing And Being Seen: Accessing The Social Language Of Clothing Style For Use Within Design Research., Fiona Candy, John Mcaleavy Nov 2004

Being, Seeing And Being Seen: Accessing The Social Language Of Clothing Style For Use Within Design Research., Fiona Candy, John Mcaleavy

DRS Biennial Conference Series

This paper will introduce a new approach to the study of clothing and involves visual ethnographic research methods that can support empirical investigation in to the range of personal and social meanings associated with everyday styles of dress. It has been developed as a result of a multidisciplinary collaboration between fashion, video production, illustration, and animation designers. Research has involved street photography, one to one interviews, group clothing workshops, body language video documentation and post production experimentation with animation and rotoscoping digital imaging techniques. Initial findings are that our approach has a variety of potential applications for practitioners and researchers …


Inquiry And Research In Design: A Contribution To The Mapping Of The Discipline's Development., Dennis P Doordan Nov 2004

Inquiry And Research In Design: A Contribution To The Mapping Of The Discipline's Development., Dennis P Doordan

DRS Biennial Conference Series

This paper distinguishes between inquiry and research as activities increasingly important to the design community but often confused. Based on a review of material published in the journal Design Issues during the past twenty years, it describes an emerging culture of inquiry that compliments the research culture of design now well established within the global design community. The author argues that both are essential for the development of a diverse, relevant and respected design presence in the contemporary world. Research is an activity directed to the solution of specific problems or the refinement of data and knowledge in discrete identifiable …


Design Methods For Cross-Cultural Collaborative Design Project., Kun-Pyo Lee Nov 2004

Design Methods For Cross-Cultural Collaborative Design Project., Kun-Pyo Lee

DRS Biennial Conference Series

As ‘globalization’ becomes hot buzzword, designers begin to deal with culture in serious manner than ever. However, in design field, major topics in cultural design have been limited mainly around identifying aesthetic stereotypes such as national shape or color preferences. Furthermore, major methods of cultural design were limited only in designer’s personal intuition or pencil and paper survey that requires time and effort. Considering these background and needs of the study, the study sets the objective as ‘to develop frameworks of design methods for cross-cultural collaborative design project.’ At first, culture was defined as one having structure with multi-layers including …


A Study Of E-Book Design In Ergonomics Consideration., Yen-Yu Kang, Ming-How Kuo, Wen-Ko Chiou, Rungtai Lin Nov 2004

A Study Of E-Book Design In Ergonomics Consideration., Yen-Yu Kang, Ming-How Kuo, Wen-Ko Chiou, Rungtai Lin

DRS Biennial Conference Series

E” life, a new trend to influence people’s dairy-life since internet explored. No product or concept can be successful if it ignores the needs of its users and E-book are no exception. However, there has been a noticeable lack of real information about how ebooks are used. So, the objective of this study is established a series of surveys in an effort to help readers in using E-book. The overall aim of this project focus on the E-book of the future. With the changing of the trends, it stems from the fact that with the changing of the trends, the …


Using Music To Influence Creative And Critical Thinking., Kevin Hilton, Cathy Lockhart, A G Rodell, B Rodell Nov 2004

Using Music To Influence Creative And Critical Thinking., Kevin Hilton, Cathy Lockhart, A G Rodell, B Rodell

DRS Biennial Conference Series

This paper investigates the hypothesis that listening to music may influence responsiveness to creative or critical thinking tasks. It has been acknowledged that a driver’s attitude can change as a result of choice of music played during a journey, but is such an influence observable with cognitive tasks of a creative or critical nature? Certain types of music have been claimed to aid cognitive ability and skill development, though a number of follow-up research programmes have called the reliability of some of these tests into question. The term ‘Mozart Effect’ has been used in reference to a growing claim that …


The Influence Of Using Scenario For Idea Generation In Industrial Design, Hau-Rung Chu, Hung Zheng, Yu Ma, Chun-Di Chen Nov 2004

The Influence Of Using Scenario For Idea Generation In Industrial Design, Hau-Rung Chu, Hung Zheng, Yu Ma, Chun-Di Chen

DRS Biennial Conference Series

During the design development, the continuity of design reasoning to produce concepts might be blocked for some reasons. Therefore, designers employ a few methods to facilitate the production of design concepts. One of the methods for such a goal suggested in literature is “scenario method” (Chen, 2000). By giving examples to illustrate how to use the scenario method, many studies have highly confirmed the value of scenario method in enriching the production of design concepts. Arguably, the previous studies interesting in scenario method mainly re-confirm the usability of this method, but fail to provide information about how it is useful …


Interpreting Graphic Design: Cultural Imaginaries And Social Productions., Raymond Donovan, Leong K Chan Nov 2004

Interpreting Graphic Design: Cultural Imaginaries And Social Productions., Raymond Donovan, Leong K Chan

DRS Biennial Conference Series

Graphic design influences and shapes the production and interpretation of cultural information and visual knowledge. The Australian Socio-Graphic AIDS Project (AGAP) locates graphic design as a social process in the production of epidemic knowledge, applying a textual-visual analysis to the images and messages of public health prevention campaigns, including brochures, posters and videos. It documents the influence of government policies and community-sector ideologies in the formulation of safer sex campaigns: how campaigns shape public knowledge of the epidemic; how graphic images generate social meanings about the epidemic; and how cultural responses influence designers in a morally charged arena. The research …


New Tools For The Teaching Of Communication Design., Paul Cleveland Nov 2004

New Tools For The Teaching Of Communication Design., Paul Cleveland

DRS Biennial Conference Series

The basics of graphic design education have remained almost unchanged over the past 25 years. Apart from the introduction of computers and software as enabling tools, the concepts of what makes good design still relies on a mentoring or apprenticeship system. Knowledge and experience are transferred to the student through project work critiques, or by the analysis of seminal exemplars. Recent developments in generative design and computational models of focal visual attention indicate that software education tools for design based on professional experience and communications research can facilitate targeted design solutions.


A Matrix Of Material Representation., Hengfeng Zuo, Mark Jones, Tony Hope Nov 2004

A Matrix Of Material Representation., Hengfeng Zuo, Mark Jones, Tony Hope

DRS Biennial Conference Series

The sensory properties of materials such as colour, texture, sound, smell, etc and people’s perceptual responses to them are very important information for designers to consider when selecting or combining materials for a manufactured product. Based on theoretical, experimental and computer programming methods, this research has established a framework of a database referred to as ‘Matrix of Material Representation’. The Matrix is a visual narrative model that systematically contains the holistic information about the factors involved in the human perception of materials and illustrates the interrelationship between these factors. Currently, the detailed information about material texture perception has been integrated …


Craft Histories, Textile Futures: Emotional Affectivity And Design Hybridity In Quilt Design., Catherine Harper Nov 2004

Craft Histories, Textile Futures: Emotional Affectivity And Design Hybridity In Quilt Design., Catherine Harper

DRS Biennial Conference Series

This paper discusses how innovative textile design materials, processes, products and technologies might develop in ‘textile design futures’ by taking note of the emotional affectivity of traditional craft methods and aesthetics. Specifically, North American 19th Century quilts are activated as models for new poetic hybrids in conceptual and functional textile design. Archival material, contemporary design practice, and my own textile designs will be used as examples to support my proposals.


Websites And Values - Genres And Styles As Socio-Cultural Indicators., Ida Engholm, Karen Lisa Goldschmidt Salamon Nov 2004

Websites And Values - Genres And Styles As Socio-Cultural Indicators., Ida Engholm, Karen Lisa Goldschmidt Salamon

DRS Biennial Conference Series

Since the appearance of the world wide web during the early 1990s, the interface of the internet has undergone a radical metamorphosis. From being a primitive, text–based medium, it has become an advanced and complex hyper-media representing multiple forms of design. Initially, the web was mainly a playground for private experiments. However, as increasingly culturally sensitive companies and organisations entered the scene, it became more professionalized and a certain degree of standardisation took place. The development of webdesign converged into particular groups and genres based on similarity of content and style and structured according to cultural taxonomies created by professionals …


Resistant Geometry, Architecture And Subjectivity., Tom Loveday Nov 2004

Resistant Geometry, Architecture And Subjectivity., Tom Loveday

DRS Biennial Conference Series

Can there be a de-subjectivised architectural design practice? This paper draws on some of the issues discussed in my PhD in regard to the relationship between art and architecture. The paper starts with the proposition that with the revival of visually aestheticised architectural design through digital representation, that there is a strengthening of “Enlightenment Subjectivity” in architectural design. It is proposed that this strengthening draws design in architecture away from trends towards de- subjectivisation in other disciplines such as art theory and philosophy. It is expected that the conclusion to the paper will be that, due to this resurgence of …


Intuitive Interaction With Complex Artefacts., Alethea Blackler, Vesna Popovic, Douglas Mahar Nov 2004

Intuitive Interaction With Complex Artefacts., Alethea Blackler, Vesna Popovic, Douglas Mahar

DRS Biennial Conference Series

This paper addresses the application of intuitive interaction to interface design. Intuition is based on experiential knowledge and people can only use intuitive processing if they have previous experience to draw on. Previous research has revealed that prior knowledge of features of a digital camera and a universal remote control allowed participants to use those features intuitively. An experiment was conducted to test various interfaces applied to the universal remote control. The interfaces were designed according to principles developed previously. Users were video recorded doing set tasks with one of the four remote control interfaces. The video data were later …


Digital Illustration And Litigation: Anticipating The Implication Of Digital Imaging Within The Architectural Profession., John Stabb Nov 2004

Digital Illustration And Litigation: Anticipating The Implication Of Digital Imaging Within The Architectural Profession., John Stabb

DRS Biennial Conference Series

As the capacity of the digital medium expands so the potential for creative design increases. Yet, while the rigid and artificial effects of traditional presentation techniques, such as photo-montages and early solid models, provided a degree of ambiguity regarding the final outcome of the project, the almost seductive power of the hyper-real is beginning to narrow the gap on the licence of interpretation. Consequentially the credibility and ethics of the image may start to come into question if the integrity of the architecture as built fails to meet the expectations, which the image inspired in the first place. By addressing …


Cyber-Rates: A Platform For Understanding Designer's Kansei., Jorge C Sanabria Nov 2004

Cyber-Rates: A Platform For Understanding Designer's Kansei., Jorge C Sanabria

DRS Biennial Conference Series

The objective of this research was to categorize Internet users by identifying their cyber-rate (abilities and activities when browsing on the Internet) and use this categorization as a platform for exploring designers’ perception abilities and therefore improve information-design on the Internet. Comparing low and high ranking subjects might be a window for understanding the way kansei (Japanese for emotions, feelings, perception, etc.) acts in the brain. In the first stage, Internet users were interviewed about their abilities and categories were obtained. Based on the Protocol Analysis Method, subjects were asked to execute eight tasks on the Internet and were recorded …


The Letters Of Bella Perlhefter (1674-75), Elisheva Carlebach Aug 2004

The Letters Of Bella Perlhefter (1674-75), Elisheva Carlebach

Early Modern Workshop: Resources in Jewish History

Elisheva Carlebach discusses the literary legacy of Bella bat Jacob Perlhefter (born c. 1650), accomplished writer, instructor of music and rhythm, and entrepreneurial seventeenth-century businesswoman. Her letters provide a rare glimpse into the life of a seventeenth-century Jewish woman (other than Glikl).


“What Would You Do In My Place?” Outcomes Of A Collaborative Health Literacy Research Study In Rural Nova Scotia, B. Allan Quigley Jul 2004

“What Would You Do In My Place?” Outcomes Of A Collaborative Health Literacy Research Study In Rural Nova Scotia, B. Allan Quigley

Adult Education Research Conference

The 1994 and 2000 International Adult Literacy Surveys found that 43% of Canada’s adult population is affected by low literacy skills, with 22% of these adults experiencing severe literacy problems. The highest rates of low-literacy skills have consistently been found in the Atlantic provinces. However, what these studies do not reveal are the life-and-death health issues that often lie beneath the statistics. To the question: “What would you do in my place?” posed to us by an unemployed fish plant worker with low literacy skills and severe health issues living in an isolated Nova Scotia community, such surveys provide no …


The Other Hidden Curriculum: On Losing Pena And Becoming Educado In A Salvadoran Adult Literacy Program, Esther Prins Jul 2004

The Other Hidden Curriculum: On Losing Pena And Becoming Educado In A Salvadoran Adult Literacy Program, Esther Prins

Adult Education Research Conference

This paper examines how participation in a literacy program in El Salvador helped participants learn new social behaviors (to speak out and to become more well-mannered), and identifies which aspects of the program contributed to these benefits. The study suggests that educators must consider the social dimensions of adult education.


Facilitating Learning Online: Modeling The Skills For Reflective Practice, Judy Milton, Karen E. Watkins, Michelle D'Abundo, Barbara J. Daley Jul 2004

Facilitating Learning Online: Modeling The Skills For Reflective Practice, Judy Milton, Karen E. Watkins, Michelle D'Abundo, Barbara J. Daley

Adult Education Research Conference

This study examined the interactions of facilitators in online reflective practice groups, focusing on the types of strategies used to convey these skills. Learners were found to use the skills modeled by the group facilitator, with the content of the interactions having a greater influence than facilitator style on learners’ use.


A Step Towards Faith: A Phenomenological Inquiry Into Spirituality, Fred Milacci Jul 2004

A Step Towards Faith: A Phenomenological Inquiry Into Spirituality, Fred Milacci

Adult Education Research Conference

This phenomenological investigation examined how eight select adult education practitioners understand spirituality.