Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Entire DC Network
Cultivating Philanthropy In Community Colleges: A Dual-Model Approach, Rachel Faith Pleasant
Cultivating Philanthropy In Community Colleges: A Dual-Model Approach, Rachel Faith Pleasant
USF Tampa Graduate Theses and Dissertations
This study tests a model that combines relationship management theory and the theory of reasoned action. Through the collection of quantitative and qualitative data, this study provides deeper understanding of the relationship between community college students and the institution, and identifies aspects of the relationship that most influence behavioral intention to give to the institution. Using this information, public relations practitioners will be able to strategically improve areas of deficiency in the community college-student relationship, thereby increasing the likelihood that today’s students will become tomorrow’s philanthropic alumni.