Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 22 of 22
Full-Text Articles in Entire DC Network
The Relationship Between Motives To Read Electronic Word Of Mouth (Ewom) And Online Buying And Communication Behavior, Eun Kyoo Kim
The Relationship Between Motives To Read Electronic Word Of Mouth (Ewom) And Online Buying And Communication Behavior, Eun Kyoo Kim
UNLV Retrospective Theses & Dissertations
Electronic word of mouth (eWOM) communication such as online hotel reviews is getting serious attention from marketing managers in the hotel industry. Consumers are becoming more comfortable with providing and receiving information online and doing so more frequently. In recent years it has become more common to see consumers seeking advice on restaurants, tourist destinations or hotels on the internet, reflecting the importance of eWOM in the hospitality industry. As a result, eWOM is becoming a major marketing tool for many goods and services in the hospitality industry. The factors that affect customers' involvement in eWOM in the hotel industry …
It's Just A Stage I'M Going Through: The Rhetorical Effects Of Musical Theater, Thomas A Moilanen
It's Just A Stage I'M Going Through: The Rhetorical Effects Of Musical Theater, Thomas A Moilanen
UNLV Retrospective Theses & Dissertations
Human communication is often thought of in rather limited terms, such as rhetoric or media effects or interpersonal exchanges. While many sub-groups lurk beneath these broad categorical trench coats, forms of artistic expression such as music, theater and humor find themselves in other intellectual clothing; yet, it is undeniable that most---if not all---human endeavors can be viewed through a communicative lens. Other disciplines are obviously worthy in their own right and contain enough distinct characteristics to keep scholars from exploring additional contexts, but why limit the study of music to the music department? Or the study of Literature to the …
Effects Of Word-Of-Mouth Communication On Purchasing Decisions In Restaurants: A Path Analytic Study, Dongsuk Jang
Effects Of Word-Of-Mouth Communication On Purchasing Decisions In Restaurants: A Path Analytic Study, Dongsuk Jang
UNLV Retrospective Theses & Dissertations
This study investigated the restaurant word-of-mouth communication structure. Main constructs of the word-of-mouth process on purchasing decisions were identified and their relationships were examined in a restaurant setting. Consequently, a restaurant word-of-mouth model was proposed; The main interests of study are as follows: first, to identify the main factors of restaurant word-of-mouth communication; second, to discover which word-of-mouth factors directly affect the consumer's restaurant product/service purchase decision; and third, to find out the degree to which word-of-mouth factors determine the consumer's word-of-mouth search efforts for a restaurant. The study also looked at the mediating effect of word-of-mouth search efforts on …
Verbal And Nonverbal Mitigating Communication On Information Processing And Anger, Rebecca L Thomas
Verbal And Nonverbal Mitigating Communication On Information Processing And Anger, Rebecca L Thomas
UNLV Retrospective Theses & Dissertations
Frustration, anger, and aggression have been linked in the literature. Studies have shown that participants are capable of using verbal and nonverbal communication to display and interpret emotions. One interesting communication phenomena is mitigating information, this would include an apology or an explanation. The fundamental attribution error posits that people attribute an individual's behavior to dispositional characteristics more often than situational components. In the current study participants were undergraduate psychology students recruited for a study investigating social interaction. Participants engaged in a frustrating interaction and encountered one of four communication conditions. These included verbal or nonverbal communication, with and without …
Communication In The Classroom: An Interpretive Analysis Of Empowerment And Choice Theory, Judith Angela Jason
Communication In The Classroom: An Interpretive Analysis Of Empowerment And Choice Theory, Judith Angela Jason
UNLV Retrospective Theses & Dissertations
This analysis synthesizes the psychotherapeutic Choice theory classroom management model with a communication theory of learner empowerment. Four dimensions of learner empowerment: meaningfulness, competence, impact, and choice are illuminated as inherent in the classroom management techniques and behavioral plans within the Choice theory paradigm. This in-depth portrayal synthesizes the language employed in the implementation of the psychotherapeutic model with task assessment manipulations of each of the four learner empowerment dimensions. Linguistic and environmental strategies for cognitive manipulation of task assessments for each dimension are revealed. This interpretive analysis advances Choice theory as a method for manipulating task assessments of each …
Facilitating The Process Of Knowledge Construction Among Preservice Teachers Through Computer -Mediated Communications, Jennifer Ann Peterson-Lewinson
Facilitating The Process Of Knowledge Construction Among Preservice Teachers Through Computer -Mediated Communications, Jennifer Ann Peterson-Lewinson
UNLV Retrospective Theses & Dissertations
This study was concerned with the potential for asynchronous computer-mediated communications (CMC) to facilitate the process of knowledge construction among preservice teachers. Using both quantitative and qualitative research methods, this study examined the extent to which the CMC among six groups of preservice teachers was influenced by (a) the structure and focus of CMC, and (b) the interactions among peers. Of particular interest was (a) how these factors influenced the depth in cognitive processing that was displayed throughout the course of the semester, and (b) the patterns of social dialogue and interactions that were involved with the displayed levels in …
Racing For Fans: Communication Technology, The Total Experience, And The Rise Of Nascar, Elizabeth M Smith
Racing For Fans: Communication Technology, The Total Experience, And The Rise Of Nascar, Elizabeth M Smith
UNLV Retrospective Theses & Dissertations
The National Association of Stock Car Auto Racing, or NASCAR, has seen a tremendous popularity surge in the past decade. The sport is attracting record crowds at its events nationwide and its televised broadcasts are gaining audiences rapidly. While there are many reasons why NASCAR has gained an audience recently, this exploratory study examines the role of communication technology in the proliferation of the sport; Each technology is discussed as it relates to a NASCAR fan's enjoyment of the "total experience," a term that defines the ultimate mediated experience available to a fan using communication technology without his or her …
Elder Care: An Evaluation Of Communication Resources For Lay Caregivers In Southern Nevada, Deborah Lee Hauth
Elder Care: An Evaluation Of Communication Resources For Lay Caregivers In Southern Nevada, Deborah Lee Hauth
UNLV Retrospective Theses & Dissertations
Hidden behind closed doors of nursing homes, hospitals and neighborhood residences, was a segment of the population suffering from dementing illnesses. Although seldom seen, these older Americans presented significant challenges for the family members caring for them. This study focused attention on these lay caregivers and the effectiveness of community resources, from their perspective. With assistance from Southern Nevada Alzheimer's Association staff, a survey was conducted. The results showed agencies rated as "satisfactory" in their efforts to provide information, with the Alzheimer's Association newsletter ranked as the primary source of information for caregivers. While the survey provided insights regarding caregivers …
"Dilbert": A Rhetorical Reflection Of Contemporary Organizational Communication, Beverly Ann Jedlinski
"Dilbert": A Rhetorical Reflection Of Contemporary Organizational Communication, Beverly Ann Jedlinski
UNLV Retrospective Theses & Dissertations
The comic strip "Dilbert," created by Scott Adams, was analyzed to evaluate its accuracy and effectiveness in mirroring contemporary organizational communication. This historical case study utilized the methods proposed by Kathleen J. Turner (1977) to provide a rhetorical perspective of "Dilbert" and to demonstrate the reciprocal relationship between the comic and society. A three-pronged approach was applied to examine: (1) Precedents in comic strips and organizational communication; (2) Subject matter and dialogue; and (3) Character composition and artistic style. Conclusions indicate that Adams has astutely captured the dysfunctional nature of workplace communication in a unique form of discourse embraced by …
Family Planning In Developing Countries: A Study In Communication Strategies, Carolyn Babcock
Family Planning In Developing Countries: A Study In Communication Strategies, Carolyn Babcock
UNLV Retrospective Theses & Dissertations
This thesis examines communication strategies used in the promulgation of family planning in developing countries. The types of information, education and communication are studied. The case study of the telenovela focuses on an application of communication theory to promote social change.
Improved Communication Skills Through Customized Training Programs: An Applied Study Of Organizational Development, Angela Autumn Betke
Improved Communication Skills Through Customized Training Programs: An Applied Study Of Organizational Development, Angela Autumn Betke
UNLV Retrospective Theses & Dissertations
As developmental training programs grow in organization life, customized training programs including observation, collaboration with management, data gathering, research of materials to be used, and evaluation become necessary. Using these, and other methods of research, consultants are able to develop programs which focus directly on the specific needs of an independent organization and its employees; This research evaluated internal organizational communication problems "by facilitating discovery and examination of the underlying symbolic structures, constraints, and opportunities of organizational life" (Kreps, 1983; Schein, 1987; 1969). The data gathered was "generated by organizational communication research to provide insight into organizational phenomena and redirect …
A Case Study Of Organizational Communication Dynamics Between Intracollegiate Departments, Thies Carstens
A Case Study Of Organizational Communication Dynamics Between Intracollegiate Departments, Thies Carstens
UNLV Retrospective Theses & Dissertations
This study examines the relationship between University of Nevada, Las Vegas (UNLV), head coaches and their respective UNLV Sports Marketing Departments. Focused interviews of all 13 head coaches at the university were used to study communicational and promotional limitations between the two parties. The purpose was to discover strengths and weaknesses existing in the lines of communication as well as in the aspect of promotional efforts; Results showed satisfactory performances of the Sports Marketing Department with regards to several aspects of the marketing procedure, including promotional strategies. Some problems were expressed by coaches as well. One of them was the …
Music And Interpersonal Communication: An In-Depth View Of Ani Difranco And Her Lyrics, Robyn Jana Ginsburg
Music And Interpersonal Communication: An In-Depth View Of Ani Difranco And Her Lyrics, Robyn Jana Ginsburg
UNLV Retrospective Theses & Dissertations
This study provides an analysis of music as a form of interpersonal communication by examining how independent singer/songwriter Ani DiFranco's music lyrics provide her listeners with a foundation for relationship formation based on empathy and self disclosure. This study divides DiFranco's song lyrics into three categories of folk music, more specifically, message, protest, and propaganda songs which provide her audience with an ideology to which her fans can relate. Additionally, DiFranco's messages fall into the psychological categories of emotion, perception, cognition, motivation, needs, and memory as well as the sociological categories which demonstrate how her messages reach society--through the folk …
An Object-Oriented Modeling Approach To Build Data Communication Model, Wuqing Xu
An Object-Oriented Modeling Approach To Build Data Communication Model, Wuqing Xu
UNLV Retrospective Theses & Dissertations
The problem of data communications between process units within a telecommunication network based on OSI's standard seven layer Reference Model is addressed. In this thesis, we expose the generic aspect of protocol implementation as an object-oriented conceptual model emphasizing on the dynamic aspects of the objects involved while we explore both aspects, namely, static and dynamic aspects. A data communication model is proposed; Through the development of the conceptual model, we can capture the crucial aspects of network system and omit others. In developing the conceptual model for data communication, we apply object-oriented modeling principles to explore the potential elements …
Marital Adjustment Across The Transition To Parenthood: The Role Of Communication And Personality, Brandon Mathew Larson
Marital Adjustment Across The Transition To Parenthood: The Role Of Communication And Personality, Brandon Mathew Larson
UNLV Retrospective Theses & Dissertations
Past research on the transition to parenthood has consistently found that this life phase results in many changes in a couple's marital relationship, specifically declines in couples' marital adjustment. This study was designed to investigate the relationship between constructive communication, personality traits, and spouses' marital adjustment during the transition to parenthood; Participants were 70 married couples expecting their first child. Self-report measures were administered to all participants during the third trimester of pregnancy, three months postpartum, and nine months postpartum; Results showed that marital adjustment significantly declined during the transition to parenthood. Constructive communication consistently correlated significantly with marital adjustment …
Application Of Asynchronous Transfer Mode (Atm) Technology To Picture Archiving And Communication Systems (Pacs): A Survey, Sridharan R Madabhushanam
Application Of Asynchronous Transfer Mode (Atm) Technology To Picture Archiving And Communication Systems (Pacs): A Survey, Sridharan R Madabhushanam
UNLV Retrospective Theses & Dissertations
Broadband Integrated Services Digital Network (R-ISDN) provides a range of narrowband and broad-band services for voice, video, and multimedia. Asynchronous Transfer Mode (ATM) has been selected by the standards bodies as the transfer mode for implementing B-ISDN; The ability to digitize images has lead to the prospect of reducing the physical space requirements, material costs, and manual labor of traditional film handling tasks in hospitals. The system which handles the acquisition, storage, and transmission of medical images is called a Picture Archiving and Communication System (PACS). The transmission system will directly impact the speed of image transfer. Today the most …
Analyzing A Benefits Communication Method For A Hotel/Casino Resort, Cynthia Kiser Murphey
Analyzing A Benefits Communication Method For A Hotel/Casino Resort, Cynthia Kiser Murphey
UNLV Retrospective Theses & Dissertations
There is a need in the hospitality industry to maximize employee satisfaction with medical insurance benefits provided by the company. This study examined the influence that one-on-one benefits communication meetings have upon the satisfaction or perception of a medical plan for a large hotel, casino resort property in Las Vegas, Nevada; The methodology used in this study was a survey which was administered to employees immediately before and again 5 to 6 months after they attend a one-on-one benefits communication meeting. This Pre-test and Post-test methodology is considered to be an appropriate test for satisfaction research; Survey results did not …
Wooing The Hispanic: A Study Of Marketing Communication Strategies Targeting The United States Hispanic Market, Olga I Delgado
Wooing The Hispanic: A Study Of Marketing Communication Strategies Targeting The United States Hispanic Market, Olga I Delgado
UNLV Retrospective Theses & Dissertations
Case studies of three national corporations examine their successful U.S. Hispanic marketing communication strategies. They are Ford Motor Company, Anheuser-Busch Companies, Incorporated, and Metropolitan Life Insurance Company. Similarities of strategies are an emphasis on community relations, reliance on Spanish-language messages, and a geographic concentration in the largest Hispanic markets. Differences are media mix and advertising style. Ford and Anheuser-Busch strive to meet regional needs and focus on electronic media. Metropolitan Life uses a general approach and emphasizes print media. Important trends for U.S. Hispanic marketing are the growing homogenization of Hispanic groups which permitted the introduction of pan-Hispanic strategies and …
The Status Of Speech Communication In The Clark County High Schools, Rheba C Washington-Lindsey
The Status Of Speech Communication In The Clark County High Schools, Rheba C Washington-Lindsey
UNLV Retrospective Theses & Dissertations
The Clark County School District has implemented the communication strand within the high school English curriculum. Its objectives and activities provide instructional guidelines for teacher use within the classroom situation. This study surveyed high school English teachers and found that the majority of teachers did little or nothing to incorporate speech in their curriculum. The principal reasons given were lack of time, lack of materials, and inadequate university preparation. The study also found newer teachers were more receptive to changes that would allow them to include speech in the curriculum than are veteran teachers; Most teachers support speech education but …
Relationship Between Participation In A Self-Directed Work Group And Employee Communication Competence And Apprehension: An Exploratory Study, Gretchen Dahlberg Lychuk
Relationship Between Participation In A Self-Directed Work Group And Employee Communication Competence And Apprehension: An Exploratory Study, Gretchen Dahlberg Lychuk
UNLV Retrospective Theses & Dissertations
Self-directed work groups are a new innovation in the workplace involving small group interaction. A by-product of working in a group environment is often increased communication between group members. This study investigated members' perceptions of their own communication competence and communication apprehension as a result of self-directed work group involvement. Surveys were given to employees participating in self-directed work groups and a comparable group not participating in work groups at a government defense contractor. Results of the study indicated no statistical differences between groups for perceived communication competence and communication apprehension, although the scores were in the predicted direction. A …
The Progression Of Photographic Image Manipulation In Communication: An Argument Against The "Revolution" Of Technological Change, Cynthia Lynn Wood
The Progression Of Photographic Image Manipulation In Communication: An Argument Against The "Revolution" Of Technological Change, Cynthia Lynn Wood
UNLV Retrospective Theses & Dissertations
The technology of photographic image manipulation has evolved faster than our ability to consider its implications. This thesis looks at the recent evolution of image manipulation, which some regard as a "revolution." The various stages of technological progression are examined using examples according to Brian Winston's model of technological change. These stages include: scientific competence, ideation, prototypes, supervening necessity, invention, the 'law' of the suppression of radical potential, and technological performance. A review of literature on the topic of photography in communication is included as well as an examination of the early photographers who used image manipulation in their work. …
Treating Communication Apprehension In The Basic Public Speaking Course: A National Survey And Recommendations, Thomas Eugene Robinson
Treating Communication Apprehension In The Basic Public Speaking Course: A National Survey And Recommendations, Thomas Eugene Robinson
UNLV Retrospective Theses & Dissertations
Communication apprehension (CA) or stage fright can result in shaking hands, a quivering voice, nausea, in addition to causing permanent emotional and social damage. Most students enrolled in the basic public speaking course suffer at some level with communication apprehension. With what is at stake in terms of success and failure, there needs to be some treatment for CA in these basic public speaking courses. A number of institutions have created special courses to treat apprehensive students, while others leave the treatment up to the individual instructors. These instructors must then decide, from the resources available, what treatment techniques best …