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Perceptions Of Web Site Design Characteristics: A Malaysian/Australian Comparison, R. Laupase Jan 1999

Perceptions Of Web Site Design Characteristics: A Malaysian/Australian Comparison, R. Laupase

Theses: Doctorates and Masters

The study compared the perceptions of Malaysians, representing Asian culture, and Australians, representing Western culture, for four Web design characteristics (atmospherics, news stories, signs, products and services), as part of the Integrated Internet Marketing model. Under controlled laboratory conditions, two groupings of thirty subjects evaluated eight Web sites in the retail and services sectors located equally in Malaysia and Australia. This study hypothesised that the predominant culture would not be generalised to another culture. Significant differences found for Web design characteristics were typically for one site only and not across all sites. In other words, consistent differences did not eventuate. …


Refugee Settlement: Acculturation, Ethnic Identity, Ethnicity And Social Network Development, Monique Keel Jan 1999

Refugee Settlement: Acculturation, Ethnic Identity, Ethnicity And Social Network Development, Monique Keel

Theses: Doctorates and Masters

Refugees arriving in Australia undergo a number of settlement processes including adaptation and acculturation, social support and network development, and an exploration of their ethnic identity. This research examines the settlement processes of mixed marriage refugees from what was Yugoslavia who arrived in Perth, Western Australia in the early to mid 1990's. A mixed marriage is one where the couple are from different ethnic backgrounds. This research has two main aims. The first aim is to examine the processes of acculturation and adaptation, the development of social support networks, and ethnic identity, within the refugees. These processes provide a framework …