Digital Commons Network^™

The New Relevance: Motives Behind Youtube Use, Xinchen Xu

Theses

This study applies the uses and gratifications theory (UGT) to discover how people are motivated to use YouTube, an example of Internet based technologies, similarly and differently to watch traditional broadcast television. The new features such as commenting, liking and uploading that YouTube offers can be seen as new affordances that might offer ne gratifications to users, which were not found salient to television viewing. A convenience sample of 127 students was recruited to participate in an online survey that included measures of traditional media motives (Rubin, 1983) as well as new media motives adapted from Sundar and Limperos (2013). …

A Different Sort Of Normal: Critical Analysis Of Five Lesbian Characters’ Coming-Out Narratives On Contemporary Television Shows, Amanda M. Carlino

Theses

The spiral of silence and cultivation theories both support the importance of positive lesbian portrayals on television, both for lesbian and heterosexual viewers. Throughout the history of lesbian representation in media, lesbian characters have been both under and misrepresented. This study examined five lesbian characters on recent and current television shows to demonstrate how their portrayals subvert the traditional lesbian representations in media. It is concluded that while Emily Fields, Santana Lopez, Sophie Webster, Emily Fitch, and Naomi Campbell's narratives fall victim to some negative tropes in representation, they are generally revolutionary and powerful storylines, thus increasing positive visibility, providing …

How Parents Use Television To Enrich Their Children's Cultural Identity: The Case Study Of Shalom Sesame And Jewish Life, Elizabeth Michele Spezia

Theses

A small-scale ethnographic case study of young children's learning from television in southern Illinois provides understanding about the frameworks used for interpreting media use in family life. The research consisted of in-home interviews about patterns of using the media, observations, and family diaries of children's viewing behavior to examine family engagement with a prosocial television program, Shalom Sesame, depicting Jewish culture, Hebrew language, holidays, and the land of Israel. Family responses to the program are identified in terms of appeal, use, and overall fit with Jewish identity and tradition in the homes. Data analysis reveals that quality educational program features …

Internet Television Use: Motivations And Preferences For Watching Television Online Among College Students, Christen Steinkamp

Theses

The present study examined the television viewing habits of college students to determine differences between motivations and preferences for watching television online versus on a broadcast receiver. A convenience sample of 136 RIT students responded to an online survey. The study found that like the TV viewers of the 1980s, television viewers today are still motivated by relaxation, escape, and the desire to pass the time and to socially interact with companions-- no matter which medium. The ability to control the television experience, to choose when to watch programming, and the convenience that Internet television offers are reasons why college …

Interactive Television: Advancing Television Through Integrated Technology, Stephen Gallo

Theses

Television has been struggling to find its position in the evolving world of media. It remains mostly one directional output of content and it needs to fit into a world where people are growing to expect more and more interactivity in their experience. Adding a dense component of interactive options into the television experience could cater to revitalizing this centerpiece of entertainment and sustain its dominant place in our households’ entertainment center. There is a vast array of technology that has arisen that television could easily play off of and integrate into the main experience to revitalize itself. The goal …

Uncovering Local History: 16mm Tv News Film Remaining In U.S. Television Stations, Rob Jason Fain

Theses

Beginning in the 1940s, the U.S. television news industry used 16 millimeter film to gather daily local field footage. By 1980 videotape pushed news film aside. Though historians and others would later find value in the film, many TV stations had by then disposed of their film. Reported here are results of a survey that determines which U.S. TV stations still have their news film and its current physical condition. A six-page survey was mailed to chief engineers and operations managers at more than 600 commercial TV stations that went on the air prior to January 1, 1977. The response …

A Study Of Factors Related To Children's Interest In Television Violence, Stacy Melinda Renfrow

Theses

Since television is so pervasive in our lives , many researchers have come to study the connection of television on children's development. Research to date strongly indicates associations between aggressive behavior and viewing violent material on television . The present study looked, from the parent's perspective , at the relationship of television on their child' s behavior at home. The study examined the amount of television programming children are watching, the kinds of programming children are watching , how they react to what they see , whether forbidding certain violent programming had an effect on children' s interest in a …

The Effect Of Humorous Advertising On Viewer In Television Medium, Monica Del Carmen Carrera Vergara

Theses

This study will focus on the effects of humorous advertisements in the television medium and its impact on viewers.

Research has established to the humorous advertising in the business importance of world and the effect that it has on consumers' consciousness.

Humor in advertising is seen as an important factor in the purchaser's process . Also, it is a tool that companies use to create a positive attitude toward the brand .

At this time, humor in commercials is the heavy attribute that gives viewers often pleasures . However, some current uses of humor in commercials do not achieve this …

Found Television Images, Janice Hope Meyers

Theses

None provided.

A Communication Program For Television, James Palmer

Theses

None provided.

Automatic Color, Gopal Srivastava

Theses

Not listed.

Image Of The Tv Station, Kathleen A. Collins

Theses

None provided.