Digital Commons Network^™

The Terms, Logan Bicknell, Namhee Kim

Theses

Society as a whole isn’t aware of how their personal data on social media is being used and collected after clicking agree to the Terms and Conditions.

Although many Americans claim they care about protecting their personal and private information, many readily agree to the terms and conditions without realizing the implications of such actions. "A Deloitte survey of 2,000 consumers in the U.S found that 91% of people consent to legal terms and services conditions without reading them. For younger people, ages 18-34 the rate is even higher with 97% agreeing to conditions before reading," (Cakebread, 2017). In readily …

The Role Of Digital Diplomacy In Uae Foreign Policy: Strategies, Challenges And Opportunities, Khadija Ali Mohammed Al Mazrouei

Theses

The United Arab Emirates (UAE) is emerging as a world leader in digital diplomacy due to its excellent communication infrastructure and willingness to connect with the outside world as part of it is foreign policy goals. In spite of the UAE’s central role in this digital diplomacy phenomenon, not much by way of research has been conducted into the UAE’s efforts. Thus, this thesis seeks to fill the research gap by addressing three key research questions vis-à-vis UAE’s digital diplomacy. First, what are the UAE’s digital diplomacy strategies? Second, what are the benefits of digital diplomacy to the UAE? Third, …

Aesthetics Of Food: The Role Of Visual Framing Strategies For Influence Building On Instagram, Shuhan Yang

Theses

This thesis employs quantitative content analysis to investigate how social media influencers use aesthetic image design to engage followers. The study investigates the ten most-followed food influencers on Instagram in the United States. The study looks at the effectiveness of visual framing strategies, focusing on the images (N = 120) of influencers which have received more than 10,000 likes in 2017. Results show that food influencers prefer to post images about cooked food, without any decorations, using high contrast colors and close-up shots. Raw food images were found to be associated with cluttered composition and far away shoots, whereas cooked …

Social Media Footprints Of Public Perception On Energy Issues In The Conterminous United States, David Leifer

Theses

Energy has been at the top of the national and global political agenda along with other concomitant challenges, such as poverty, disaster and climate change. Social perception on various energy issues, such as its availability, development and consumption deeply affect our energy future. This type of information is traditionally collected through structured energy surveys. However, these surveys are often subject to formidable costs and intensive labor, as well as a lack of temporal dimensions. Social media can provide a more cost-effective solution to collect massive amount of data on public opinions in a timely manner that may complement the survey. …

The Role Of Visual Identity Design In The Evolution Of Luxury Fashion Brand Strategy, Jia Cai

Theses

Fashion luxury brands have taken longer than other retail segments to understand and adapt to consumer behavior changes created by the digital revolution over the past decade. Digital and social media has created a fundamental shift in consumers expectations of their shopping experiences.

The big debate in the luxury fashion industry has been whether the integration of ‘off-line’ and ‘on-line’ actually creates value or reduces the exclusivity associated with the brands. In the past, luxury brands have relied on traditional marketing channels such as print and direct mail to engage their high-value customers. Additionally, the industry has placed an enormous …

Exploring The Role Of Twitter As A Public Sphere That Facilitates Civil Discourse, Niamh Smith

Theses

Recognising the polarising nature of discourse today, this research analyses online discussion platforms and their potential as modern public spheres. It is particularly concerned with the importance of civility as an aspect of conversation, and whether the online environment aids in civil discourse. Twitter has been chosen as the online platform that is the focus of this study. This is to allow for a more in-depth exploration of a public sphere that exists online. Key themes that distinguish Twitter from public spheres that exist offline are discussed. These include: anonymity, public shaming, social control, and distortions. This research relies on …