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Visual Communication – A Designer’S Guide To Reaching Target Audiences, Timothy Lerch
Visual Communication – A Designer’S Guide To Reaching Target Audiences, Timothy Lerch
Theses
Visual communication is the cornerstone of graphic design. All graphic design projects communicate a visual message. As with all forms of communication, visual communication is a two-way street. For a message to be effective, a designer must understand how to reach their audience. Scholarly design programs focus primarily on visual cues, while marketing programs focus on in-depth audience analysis and consumer behavior. This creates a problem for designers as they complete their degree program and enter the job market, particularly if they intend to seek freelance work. This guide is innovative because it presents components of visual communication from perspectives …
Epilogue To Resonance, Robert Arthur Stone Iii
Epilogue To Resonance, Robert Arthur Stone Iii
Theses
Epilogue to Resonance is a body of photographic work that focuses on how the resonance of imagery can be used as a tool for communication. This thesis expounds upon that idea, reflecting on photography as a medium to convey emotional affect and thought in a non-verbal form. After situating the photographic project within the historical moment of the 2020-21 coronavirus pandemic, this thesis goes on to analyze historical, psychological, and philosophical groundings as they relate to the processing of thoughts in the mind. This is accomplished through research into concepts by Thomas Nagel, and Stephen Kosslyn, and through interviews with, …
Voicer: A Sign Language Interpreter Application For Deaf People To Better Communicate With Others, Yezhang Wang
Voicer: A Sign Language Interpreter Application For Deaf People To Better Communicate With Others, Yezhang Wang
Theses
In the past two decades, the rapid development of technology has made our daily life has changed dramatically. Everything has become easier and more convenient. However, while we can already communicate with people anywhere in the world in real time, most deaf and hard of hearing (HOH) people still need the intervention of a sign language interpreter to carry out their daily studies and work. Undeniably, Internet technology and smartphones have also significantly changed the lives of deaf people. But the barriers between them and the hearing world still exist. A significant number of studies have pointed out that cultural …
An Exploration Of Experiential Marketing In The Fast-Moving Consumer Goods Industry: Development Of The Experiential Marketing Implementation Model And The Return On Integrated Experience Formula, Holly Anne Barry
Theses
The nature of brand-customer relationships has long been the focus of marketers’ attentions, however, the competitive environment of the Fast-Moving Consumer Goods industry in the modern era, has significantly elevated the importance of that relationship in the literature. This is primarily due to the evolution of consumers’ needs and wants and their growing expectation of brands playing a key role in their daily lives. As a result, brands face the challenge of trying to communicate with their target audience through a multitude of marketing communications tools that both engages and excites them, while at the same time building effective memory …