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Linking 4-H To Linksters, Matthew Newman
Linking 4-H To Linksters, Matthew Newman
The Journal of Extension
Advances in communication technology and associated social changes have provided opportunities as well as challenges for 4-H. Historically, the 4-H club model was predicated on a community's coming together to provide youth members opportunities to gain a deeper understanding of their respective projects. The paradox is that as communities have become more connected through cell phones and social media, face-to-face, person-to-person interaction has decreased. To stay relevant for the next hundred years, 4-H must adapt to this circumstance. This article explores the importance of leveraging technology to bring young people together, foster a sense of community for them, and instill …
Evaluating Promotional Efforts For Driving Traffic To An Extension Outreach Website, Tim Campbell, Bret Shaw, Amulya Rao, Jenna Klink
Evaluating Promotional Efforts For Driving Traffic To An Extension Outreach Website, Tim Campbell, Bret Shaw, Amulya Rao, Jenna Klink
The Journal of Extension
As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was unique in cost, efficacy, and efficiency. We found that using multiple promotional approaches to drive traffic to educational content can increase engagement over time and allow for reaching larger audiences.
Using A Blog And Social Media To Market Extension, Gregory A. Davis, Mariah K. Stollar
Using A Blog And Social Media To Market Extension, Gregory A. Davis, Mariah K. Stollar
The Journal of Extension
Extension professionals at all levels can use popular social media platforms to increase awareness of Extension. This article explores how our team of Extension professionals has used a blog in combination with Facebook on a weekly basis to better market Extension and our work. Every Extension professional can easily become part of a deliberate effort to more actively connect with stakeholders by using these tools.
Ten Tools For Creating Attention-Getting Social Media Messages, Barbara O'Neill
Ten Tools For Creating Attention-Getting Social Media Messages, Barbara O'Neill
The Journal of Extension
It is not enough to simply post text in social media messages. Tweets with images garner three times more engagement, such as through likes, retweets, follows, clicks, and comments. Social media messages without accompanying visuals are a missed opportunity. This article describes 10 simple tools and accompanying techniques for creating attractive graphics and videos for use with social media: Canva, Paint, Piktochart, grayed out images, hand-drawn sketches, stock images, personal photos, PicCollage, GIFs, and Boomerang. Visuals should be copyright free and fit the content of a post. Time can be saved through repurposing existing images and videos for use in …
Assessing The Social Media Use And Needs Of Small Rural Retailers: Implications For Extension Program Support, Jihyeong Son, Linda S. Niehm, Daniel W. Russell, Juyoung Lee
Assessing The Social Media Use And Needs Of Small Rural Retailers: Implications For Extension Program Support, Jihyeong Son, Linda S. Niehm, Daniel W. Russell, Juyoung Lee
The Journal of Extension
To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for …