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Introduction To Public Relations, Michael Gill
Introduction To Public Relations, Michael Gill
Syllabi
This course surveys the history, growth and practice of public relations while also addressing major contemporary issues facing practitioners today. It introduces students to the basic concepts and principles of the practice, focusing on approaches, uses, tools, and methods. The course provides students with the foundation necessary to be successful in the field and understand current trends in the profession and academic discipline.
Communication & Popular Culture, Marita Gronnvoll
Communication & Popular Culture, Marita Gronnvoll
Syllabi
This course examines popular culture and the emergence of mass culture in the United States. Itstarts from the premise that popular culture, far from being a frivolous or debased alternative to“high culture”, is in fact an important site of popular expression, social instruction, and culturalconflict, and thus deserves critical attention. We examine theoretical texts that help us to “read”popular culture, even as we study specific forms and artifacts of popular culture: from televisionshows to Hollywood movies, graphic novels to advertisements, and popular music to fiction.Throughout the course, we ground what we call “culture” in political, economic, and socialcontexts. We pay …
Persuasion, Marita Gronnvoll
Persuasion, Marita Gronnvoll
Syllabi
This class will study symbolic communication intended to influence beliefs, attitudes, values, andbehaviors. The course will focus on the critical assessment of persuasive messages, with additionalattention to the theories and research behind persuasive message construction.
Communication Theory, W. Robinson
Communication Theory, W. Robinson
Syllabi
A survey of communication theories in rhetorical, public, interpersonal,organizational, and mediated contexts.
Advanced Public Relations Writing And Production, Rashmi Thapaliya
Advanced Public Relations Writing And Production, Rashmi Thapaliya
Syllabi
This class focuses on the strategic management of multipleorganizational communication channels and the production of written content acrossdifferent platforms. Students learn how to manage, produce, and coordinate writtencontent and how to engage internal and external stakeholders using a variety ofcommunication channels (off- and online) available to non- and for-profit organizations.
Principles And Practices Of Public Relations Campaigns, Rashmi Thapaliya
Principles And Practices Of Public Relations Campaigns, Rashmi Thapaliya
Syllabi
This course examines the methods and approaches to planning,pitching, and implementing public relations campaigns. It introduces students to astakeholder approach to developing campaign strategy including preparing a projectproposal, managing a campaign, and evaluating a campaign’s success. The techniquesaddressed in this course are applicable to diverse clients and build on prior knowledge ofpublic relations writing.